Shane McKenna

Looking to boost your Sales Leads? Here are three Lead Generation strategies that work wonders. Ready to take your Sales Lead Generation to the next level? Let’s have a chat, book your Free Consultation via our website! ☕ #IrishBusiness #LeadGeneration #SEO #ContentMarketing

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🔍 Looking to dominate the search results and drive more traffic to your site? With over 15 years of expertise, we at ePresence excel in both the technical and creative aspects of SEO. 🌐 See our recent blog to discover how our tailored SEO strategies can elevate your business and keep you ahead in the digital landscape of Cork and beyond.   🚀https://lnkd.in/eFV_j9t9 #SEOCork #DigitalMarketingIreland #ePresence

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Last month, Deyna Lavery and Zoë Stanley-Beglin travelled to Dublin for Google Marketing Live. This is what they took away from the event: 🔸Ads are coming to AI Overviews 🔸The way we search is evolving 🔸Google sees multimodal search as the future 🔸More advertiser control for AI image generation 🔸Improved Performance Max reporting is coming Read more below ⬇️ #GoogleMarketingLive #GoogleAds #PaidMedia

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📢 Why Video Content is King: Insights for Dublin Marketers 🎥👑 Attention Dublin marketers! Ever wondered why video content is dominating the digital landscape? Our latest blog dives deep into the power of video marketing and why it's an essential tool for your strategy. 🌟 Key Takeaways: -Boost engagement and reach with compelling video content. -Learn how video can transform your brand's online presence. -Discover tips and tricks tailored for the Dublin market. Don't miss out on these invaluable insights that can elevate your marketing game! Check out the full blog now and start harnessing the power of video. 🔗 Read the blog : https://lnkd.in/gEMjN5m4 #VideoMarketing #ContentIsKing #DublinMarketers #DigitalMarketing #VideoContent #MarketingTips #BoostEngagement #BrandStrategy

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Callum Dickinson and Liam Rogan are in Dublin this week at SaaStock - and of course for a flying visit to HubSpot House! Most of the conversations they've had fit a common theme: how can HubSpot help businesses to scale? Want to kickstart the conversation and find out how? Book a chat and find out everything you need to know: 👉🏻 https://hubs.li/Q02TBJTf0 #HubSpot #HubSpotPartner

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Let's talk about honesty in marketing.....is there any out there? Our founder ordered something recently on Ebay. The seller listing said they were in Ireland and delivery would be 4 to 5 days. Turns out they are actually in China and 28 days it still hasn't been delivered! And we've all seen ads and posts saying how great a product is, how easy XYZ software is to use and how this service or product can transform your life or business, not to mention those from people saying "I made £millions doing this and now I can show you how to do the same (for a fee)". What do you think? is most marketing honest these days or not?

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Beatriz Pardo is at Google Marketing Live in Dublin this week. Here are the key announcements so far, where unsurprisingly AI is at the centre of everything. #GML2024 🔎 Ads above and below AI Overviews in Search, (currently US only). Tests are live in US showing Search & Shopping ads in AI Overviews - labeled “Sponsored.”   📈 New Profit optimisation goal launching for PMax & Standard Shopping campaigns 🚀 Asset-level reporting with conversion metrics for each asset & brand guidelines for creative assets. ✅ Demand Gen audience list threshold reduced from 1,000 to just 100 users for lookalike segments. 🌍 Google Ads Data Manager available globally to simplify the unification of 1P data and Meridian (open-source Marketing Mix Model -MMM) will roll out to everyone later this year. Watch the full announcements here > https://lnkd.in/eyaM2_x9 And stay tuned for more product insights from our second day at #GML2024

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DIGITAL TIPS with our Digital Partner Embryo 👥📱 Some top tips from Kasey Healy , Paid Social Manager at Embryo on how to maximise and grow your social presence. 🙌🏼PAID ADS REQUIRE TESTING. - Not every platform will work for you - find out what does and push that. 🙌🏼USE AI TO INCREASE EFFICIENCY. - Do not use as a replacement for individuals, but for creative stimulation. 🙌🏼RELATABILITY & PERSONALITY ARE ESSENTIAL TO BUILDING ONLINE COMMUNITIES. - People engage with people - let people know the faces behind the brand. #mancheste #manchesteryoungprofessionals #manchesternetworking #mcr #digitaltips #marketingtips #socialmediatips

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Stop throwing budget at every post and start boosting what’s already a hit! 💥     Mark Byrne, our Director of Paid Media, gives a hot tip to maximise your Meta ad spend this peak. Instead of amplifying organic content blindly, leverage data to supercharge high-potential posts. Look for those with standout thumb stop rates (3-second views) and strong dwell time—the posts that get viewers to stop, stay, and engage.     Uncover the formulas for amplifying viral posts and other hacks in our playbook— download now 👉  https://lnkd.in/eQDZzEXY

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Boost Your Google Ad Rank: Key Factors & Tips Ad Rank plays a pivotal role in determining both the position of your advertisement on Google’s search results page and the consequent visibility to potential customers. Essentially, it acts as a sorting mechanism that Google uses to decide the order of competing ads. Understanding and optimising for Ad Rank can significantly improve your ad’s performance, leading to more clicks, higher conversion rates, and ultimately, a better return on your investment in Google Ads. #GoogleAdRank https://lnkd.in/g3yr8D5y

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A quick overview of some of the tools you get with your DigitalFlyer online business marketplace membership 🤗 #digitalflyer #marketing #business #findandbefound #follow #fyp

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What's on a social media manager mind? #cfm #smm #socialmediamanager #digitalmarketing #contentcreation #marketingagency #contentmarketing #socialmediamanagement #belfast social media manager, digital marketing, social media management

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💬 It’s Webinar Wednesday at Creatomatic - this month Shannon will be sharing insights for best practices for Header Sequencing on web pages and why proper header usage is key for visual hierarchy, accessibility and SEO. #WebinarWednesday #Webinar #HeaderSequencing #SEO

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Our August newsletter is out! This month is filled with the latest insight into the new changes in the digital space. Join our community today by subscribing to our monthly newsletter. https://lnkd.in/gGZsThQn #perfectdigitals #Ireland #seoagency #marketingagency #SEO #Contentstrategy #EEAT #GoogleUpdates #DigitalMarketing #Marketingtips #BusinessGrowth #Newsletter #SubscribeNow

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Curious about how your Google Ads account can perform better? At Scale Marketing, we offer a free, no-obligation audit to help you identify areas for improvement and maximise your ad performance. Our expert team will provide a comprehensive review and actionable insights to enhance your campaigns and drive better results. Take advantage of this opportunity to optimise your Google Ads and increase your revenue. Contact us today to request your free audit and start seeing the improvements! 📊 📩 Got a query? DM us! 🌐 Discover more on our site! scalemarketing.co.uk #scalemarketing #advertisingstrategy #salesincrease

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Some of our marketing team flew to London on Monday to meet with our TikTok ads manager and take part in a valuable workshop on our digital advertising strategy ✈️ Click play to see what we got up to! #TikTok #DigitalAds #IrishBusiness #Marketing

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