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All Things Paid Search.

Many businesses are seasonal, with peaks in search volume at certain times of the year. This client is no different. They see lots of search volume (available impressions) at the start of the year. Therefore it is vital that you develop a solid ad-testing strategy to maintain and increase your click-through rate to mitigate the decreases in search vol so that you can continue to drive profitable traffic from your PPC campaigns. A testing calendar informs this strategy with simple A/B tests within the platform looking for statistical significance. Some testing ideas include ⚫ Location based copy ⚫ The power of now ⚫ Testimonials ⚫ Pricing What else am I missing?

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