Many businesses are seasonal, with peaks in search volume at certain times of the year. This client is no different. They see lots of search volume (available impressions) at the start of the year. Therefore it is vital that you develop a solid ad-testing strategy to maintain and increase your click-through rate to mitigate the decreases in search vol so that you can continue to drive profitable traffic from your PPC campaigns. A testing calendar informs this strategy with simple A/B tests within the platform looking for statistical significance. Some testing ideas include ⚫ Location based copy ⚫ The power of now ⚫ Testimonials ⚫ Pricing What else am I missing?
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Don't let your PPC campaigns underperform. Implement these proven tips to maximize your return on investment and drive more conversions. Implement Ad Extensions: Enhance your ads with additional information to increase click-through rates and engagement. Focus on Long-Term Results: Shift your mindset from short-term gains to sustainable growth; invest in strategies that build value over time. Make Your Ads Time-Sensitive: Create a sense of urgency with limited-time offers to encourage immediate action from potential customers. Track and Adapt: Regularly analyze performance metrics to refine your approach, ensuring your ads stay relevant and effective. #ppctrends #searchmarketing #payperclick #marketingtrends #2024trends #ppcstrategy #searchengineadvertising #ppcforbusiness #ppcexperts #digitalmarketingagency
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Happy Sunday Hitting 8X ROAS In Just 7 day as PPC campaign manager It's not a big challenge to achieve if your brand is high quality. Achieving a massive ROAS requires effective planning and strategy. A double-minded marketer can't achieve actual ROAS. Implement strategies and wait for the best results. Every marketing strategy is data-driven, not a gamble. You have to wait for results; it's not magic or gambling or a single-day game. Sometimes you are doing everything effectively, but a little bit of anxiety and expecting results in a single day can ruin all your strategy. So, give your strategy time and wait for good results. P.S.: What things are making you overthink? Comment below. Want to optimize your campaign? DM. Thank you for your time. #ppcadvertising #cro #searchads #ecommercemarketing
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Have your sales been flat? Or on a decline even? This can happen for a number of reasons One of them being PPC In this video, I uncover 4 different strategies you can use to get your ads back on track And I do it in 10 minutes Give it a listen and comment with any questions you have
BEST AMAZON PPC STRATEGY IN 2024 | How to Grow Your Business in 4 Steps
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Pay per click campaigns are almost thought of an old trick in todays marketing strategies. They do drive traffic however if your brand isn’t mainstream a PPC campaign on google may be an injustice to your product and/or service. Search engines like duck duck go bring on 102M searches per day and have a drastically lower amount of brands paying to be there so you’re budget may go farther. #entrepreneur #marketing #branding #sales
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Conversions are the true test of any PPC campaign's success. How do you know if your efforts are just bringing visitors or real customers? 🚀 Track your conversion rate closely—it tells you if your investment is really paying off! If you're unsure how to boost those numbers, drop a comment or DM us. Let's make sure your PPC game is strong!
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