Brave Bison

As Mariah Carey gets ready to defrost, we say goodbye to October and hello to November! ❄️ Not that we’ll be forgetting you in a hurry, October, you were MEGA:  🎤 We hosted another sell-out event as SocialMinds LIVE took over Manchester, featuring experts from Reddit, Surreal, Lick, TikTok, BBC, ITV, and more. 🥇 Brave Bison Performance stormed the UK Search Awards with shortlists for Currys, New Balance, and Furniture Village. 📖 Brave Bison Commerce dropped their new Composable Commerce Unlocked whitepaper on modernising SAP. Get it while it’s hot. 💚  Brave Bison Media Network inspired the herd with a Lunch & Learn on overcoming imposter syndrome for World Mental Health Day. Ft cameos from Emily Blunt and Ryan Gosling. 🍿 …all this PLUS more. Tune in below to uncover the highlights! 👇 

eCommerce retailers are going to take back control in 2025 💪 In Alokai (previously Vue Storefront)'s Composable Commerce 2025 Trends Report, Carole Breetzke, our Business Solutions Director dives how the power dynamics in the industry are shifting. Thanks to plug-and-play tech, like pre-integrations and templated storefronts, switching platforms has never been easier. No more settling for cookie-cutter revenue packages—retailers can negotiate better deals or move on entirely. Keep reading on page 31 👉 https://lnkd.in/dZrg-Xyd

An award win is more than just a shiny trophy – it’s a moment to reflect on the value of great work and the opportunities it creates. 🏆✨ When The Drum asked our head of marketing, Ro Bocking, how agencies can make the most of a win, she highlighted the importance of telling the story behind the success. Awards open doors for new conversations, showcase the incredible talent behind the scenes, and signal to future talent that this is where impactful work happens. As Ro puts it, “Winning doesn’t just celebrate what we’ve achieved; it pushes us to keep raising the bar.” That’s exactly what drives us at Brave Bison. Read the full piece:https://lnkd.in/e28BGeCn

🔮 Step into the future of marketing measurement. Join Rajeev Aravindakshan Nair from Lifesight and Fahmi Mohammed from Brave Bison as they explore the exciting world of causal insights and AI. With Causal AI on the rise, you'll learn how to effortlessly navigate what-if scenarios, optimise your marketing strategies, and understand the cascading effects of your decisions—all in real-time. Dive deeper into the full series of insights here 👉 https://lnkd.in/eibyxGVh

The secret to holiday success isn’t more ads—it’s better ads. In Creativepool's latest article, industry experts, including our own Director of Paid Media, Mark Byrne, share why brands must think beyond traditional formulas and leverage innovative strategies to stand out in a crowded market. With the competition heating up, it’s time to stop relying on outdated tactics and start making bold moves. Read more 👉 https://lnkd.in/d6jEeGGY

Enterprise retailers, are your old IT systems holding you back? James Johnstone, our Lead SAP Architect dives into why sticking with rigid monolithic infrastructures might be holding your brand back—and how composable commerce can help you thrive in the digital age. From upgrading to composable storefronts like Alokai (previously Vue Storefront) to harnessing modern CMSs like Contentful, Amplience, or Storyblok, discover how to unlock flexibility, speed, and innovation tailored to your brand. Want to dive deeper? Download our Composable Commerce Unlocked playbook and take the first step towards a future-proof strategy. Grab your copy 👉 https://lnkd.in/enrvB8aE

The results are in: Brave Bison and SocialChain have smashed the Northern Digital Awards shortlist with multiple nods! 🏆 We’re thrilled to see our hard work and bold thinking recognised with these nominations: ✨ Best Digital Marketing Campaign Retail - Brave Bison x New Balance ✨ Best Digital Marketing Campaign B2B - Brave Bison x Markel Direct ✨ Best PPC Campaign - Brave Bison x Furniture Village ✨ Best Use of Social Media - SocialChain x Holland & Barrett ✨ Best Use of Social Media - SocialChain x LinkedIn ✨ Social Media Agency of the Year - SocialChain ✨ Best Podcast - SocialMinds A huge shoutout to our phenomenal teams and incredible client partners for making these campaigns happen! This recognition showcases the creativity, collaboration, and innovation that keep us moving boldly forward 🦬 Check out the full shortlist here 👉 https://lnkd.in/gvs6HGaE

Curious how your Meta ads impact Google search traffic? We’ve cracked the code 👀 With a clever hack, you can track how Meta exposure fuels branded Google searches—no costly brand lift study needed. A few smart tweaks let you see how Meta nudges users back to Google, giving you a clearer picture of performance and helping you fine-tune your budget across both platforms for peak ROI. Dive into our playbook for all the details on this hack and more to win peak season—grab your copy 👉 https://lnkd.in/eQDZzEXY

With peak season well underway, let’s get those high-value sales rolling! Mark Byrne, our Paid Media Director, shares a game-changing tip on how to get the most out of your Meta budget. It's all about bidding for high-value sales and leveraging your audience data to boost performance. Tune in and learn how to maximise your return on ad spend, find top-performing consumers, and let the algorithms work their magic. Learn more about this and other paid media hacks in our Winning Peak Season playbook—download now 👉 https://lnkd.in/eQDZzEXY

It’s time to rethink customer experiences – join us at SAP CX Live! ✨ Join Alokai (previously Vue Storefront)'s CEO Patrick Friday and our Growth Director, Ben Field-Johnson at SAP CX Live Amsterdam to discover how Winparts made the leap to a flexible, scalable SAP solution, tackled challenges head-on, and unlocked multi-market growth with composable commerce. 📅 Nov 26 | 📍Eye Filmmuseum, Amsterdam Learn more 👉 https://lnkd.in/ewbcvm3A