Joe Hale’s Post

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Founder @ Verde | The Fashion SEO Expert | SEO for Fashion, Luxury & Sports E-Commerce Brands

Last September my client ranked for 21 non-branded keywords in the top 3 positions. This September they are ranking for 1,827. After creating a whole new site structure, content, internal linking structure etc etc, we’ve got the site into a much much healthier position going forward. Their YoY traffic from non-branded terms has 19x’d. It’s also 3x’d included branded terms. A previous heavy over-reliance on brand search has now been flipped, with 55% of organic traffic now coming from non-brand search, meaning that is now the majority. This has resulted in just shy of £90k organic revenue uplift (YoY growth) in August alone, which isn’t a peak month either. The work we have conducted also seems to have worked nicely with the latest Google Core Algorithm update, with increased performance since the roll out has been completed. If you are willing to invest in SEO and take your time with it, there is alot of opportunity and money to be made. Want to discover how SEO and Verde | SEO for Fashion, Luxury & Sports Brands can help grow your business? Drop me a message 📥

Samuel Darwin

Co-Founder & CEO. Helping Businesses Scale.

3mo

Impressive results! Another factor to consider is leveraging structured data for featured snippets and enhanced search visibility. Also, investing in optimizing for E-A-T (Expertise, Authoritativeness, Trustworthiness) can drive even more traffic, especially after recent algorithm updates. Curious if you’ve explored that?

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Vicky Lalwani

Digital Marketing Manager | AI Enthusiast | SEO & Social Media Strategist | Empowering Businesses with Innovative Solutions & Growth Strategies

3mo

Joe Hale Shifting the focus from branded to non-branded keywords clearly paid off, both in traffic and revenue growth. Curious—how long did it take to see these significant changes after implementing the new site structure and SEO strategy?

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Kevin Kapezi

I help marketing teams with SEO @Growthack - organic growth for more leads, pipeline and sales | B2B + eCommerce

3mo

Awesome case study! Must be an amazing brand too to get such a lift

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Jamie Darkin

Sharing The Entrepreneurial Journey | Posts Are Messages To My Younger Self | On A Mission To Inspire Others

3mo

Congratulations on achieving such impressive results for your client, Joe! It's truly inspiring to see the substantial organic revenue uplift and the shift in traffic composition. Keep up the excellent work! Joe Hale

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Anisure Rahman

Grow your Business with Local SEO | Let's Dominate your Competitor

3mo

It's great inspired!

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Josh Peacock

Need SEO Talent? We help firms find the best SEO talent globally through our Golden Recruitment Formula.

3mo

This is awesome! Keep it up mate

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Cody Pladsbjerg

Building the future of fashion with Fitag | Scaling ecommerce & software businesses | Need help with your ads? Let's connect! 🤝

3mo

That’s awesome Joe! Showing SEO is very much still alive and well 👌🏼

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