Evie Mellors

Why does Warner Leisure Hotels appear to be spending so much money on Television but not apparently reaping the benefits? You can see that despite being the largest sector spender and having a good mix of media channels, their visits are lower than some of their competitors who are spending far less. Why? Our research suggests that Warner's lower visit-driving TV performance could be the result of TV targeting not reaching the right demographic. Find out more in the full report: Link to report: https://lnkd.in/eDtVn72V #WarnerHotels #MarketingSuccess #ConsumerProfile #HighSpendingGuests #MarketingStrategy

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Breaking down outdated stereotypes in PR is crucial for our industry’s growth. In a recent PRWeek article, our Associate Director and DE&I comms lead, Christina Peach discussed the need for the industry to stop clinging to a middle-class image that no longer fits, and instead focus on the real-world perspectives and experiences that individuals from different socio-economic backgrounds can bring to the work. Read more here 👇

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Havas Media Manchester Launches Boost Programme 🎉 Our Chamber member, Havas Media UK, is proud to announce a transformative opportunity for underrepresented entrepreneurs in the North West of England through their Boost Business Programme. This initiative is specifically designed to empower businesses that are striving to create meaningful and positive change within their communities.   Recognising the challenges faced by less advantaged entrepreneurs, Havas Media Manchester is committing up to £150,000 in resources to help these businesses thrive. This generous support will be provided in various forms, including media value to enhance visibility, capital investment to fuel growth, expert consultancy to guide strategic decisions, access to state-of-the-art facilities, and other valuable resources tailored to the unique needs of the selected business.   The Boost Business Programme is not just about financial support; it's about fostering a partnership that equips businesses with the tools and guidance they need to scale effectively and sustainably.   Havas Media Manchester is looking for businesses that not only have a strong business model but also a clear commitment to social good. They believe that by supporting entrepreneurs who are committed to making a difference, we can collectively contribute to a more inclusive and prosperous regional economy.   If you believe that you, or someone you know, could benefit from this exceptional opportunity to take your business to the next level, we encourage you to apply. https://bit.ly/havasboost #MeaningfulDifference #HavasBoost

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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It’s #socialmobilityday. Here at CIPR Wessex, we know the PR industry is falling short in creating an inclusive environment, disproportionately attracting individuals from privileged backgrounds and perpetuating a cycle of inequality. The data reveals stark inequalities in PR, from the overrepresentation of practitioners educated at fee-paying schools to barriers in career progression for those from lower socio-economic backgrounds. Change is our shared responsibility. Let's nurture diverse talent, embrace inclusive practices, and lead by example to create an equitable PR industry representative of society. #change #socialmobility #PR #publicrelations #comms

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Meet the experts... 🧠 Max Traylor will be joining us LIVE today for the latest instalment of The Demand Generation series, where he'll bring a goldmine of knowledge for you to sink your teeth into... Sharing his expertise in consultancy and B2B strategies, offering a fresh perspective on navigating the evolving landscape of professional services and helping you learn how to stay ahead in the 'Who Economy' and build lasting client relationships What you'll learn: 🛠️ Essential tools and techniques every consultant should master 📈 How working closely with your network can drive significant business growth 👥 Practical steps to enhance your services and deliver greater value to clients

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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With research by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) finding that the diagnosis of mental health conditions in the PR industry is on the rise, it's more important than ever for PR leaders to prioritise their employees' wellbeing. This article from PRmoment has some great advice from a number of PR professionals on meaningful changes PR leaders can make to boost employee wellbeing and improve overall mental health. #PR #PRagency #PRcareer #mentalhealth #employeewellbeing

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For some brands, the idea of baring all on social is enough to make them run a mile. 🏃 But SURREAL and KFC UK & Ireland prove that audiences being able to see right through your brand is no bad thing.🪞 Hot off the press, our midweight creator Georgia Hill covers why it's better to be transparent than authentic in her latest piece for MediaCat, plus her three key pointers for transforming your approach to transparency on social. 👉 Read now: https://lnkd.in/g6WFna3J

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The final night of SECTA Women’s 💥 We’re all set for an unforgettable evening in Shoreditch 🤯 Here’s what we have in store... Savills vs. OMD UK Savills have emerged as a real powerhouse this season, but the big question remains - will our dynamic duo, Rebecca and Jade, deliver another red-hot performance? 🔥 And what’s this we hear about a potential Phoenix return for the final week? This could be the twist that seals their season in style… Meanwhile, OMD will need to summon all their strength, but if anyone can rally the troops and push them to victory, it's the ever-determined Bea! Can she spark the ultimate comeback? ⚡ Dewynters vs. Ogilvy UK  Ogilvy have been on an upward trajectory, growing stronger with each passing week. Now, they’ve become serious contenders 📈 Will Madison have her game face - and spare boots - ready to keep the winning streak alive tonight? Dewynters always bring the fun, but can they channel that infectious energy into goals? Abigail will need to pull off some more show-stopping saves if they’re going to topple Ogilvy in this heated encounter 🧤 VCCP vs. Squire Patton Boggs  Now this is a match you don’t want to miss… Will Squire turn their quiet confidence into a victory to end VCCP’s winning streak? Lily and co will need to be in fine form for this one 🫣 VCCP have been in unbelievable form this season, cruising past every team in their path. But as the finish line approaches, can they see it through? Or is there a shock upset on the horizon? 🌅 History has been made with the first-ever women’s league for companies and we couldn't be prouder of the teams who gave it their all for the last 5 weeks. We’ve loved getting to know you and watching you grow as a team - we hope to see you for the next one! Until then,  VIVA LA SECTA

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Crisis comms is much more than reputation Paul Maher, founder and CEO at Positive, explores how communications crises can be turned into opportunities for growth and offers some advice for staying ahead of the curve https://bit.ly/4eTQ6tY

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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🏆 Our award-winning creative communications are driven by insight-led strategy. We’ve published a practical guide so you can do it too. Click through for a flavour of what to expect and download the full guide here 👉 https://lnkd.in/e6qbZeMc #strategy #planning #strategyguide

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🔍 Spotted on the commute this week: Sainsbury's PR-ing in a spot traditionally reserved for B2C advertising.   As consumers become increasingly aware of where their money is going and therefore more likely to buy from companies they perceive to have a strong 'Purpose' - it seems we'll probably be seeing more of these types of 'ads' and the merging of what is traditionally seen as the separate disciplines of Marketing, PR and Advertising.   As PR professionals, this shift is interesting: how far will the lines blur between how we advise companies on communicating to their stakeholders versus their customers? Sainsbury's clearly think it's worth the ad spend of a prime spot on the London Underground to communicate the good they are doing rather than their latest promotions.   If anything, it's a reminder that - as our Freuds Group founder Matthew Freud said in a recent episode of 'When It Hits The Fan' podcast - the reward for companies trying to be better should be a better reputation. Episode here: https://lnkd.in/d3dTAVam

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Take a look at this Mobsta Ltd - Certified B Corp® webinar featuring Samira Brophy of Ipsos on a wide-ranging panel discussion on sustainability in the media industry. How do you keep sustainability on the agenda while distractions like AI come and go? View the full webinar or further snapshots on Vimeo here: https://vimeo.com/mobsta #Media #ESG #Sustainability #Creatives #AI #Webinars

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🤔 How can agencies adapt to serve the changing role of CMO? Our Senior Provocation Partner Wander Bruijel joined the debate on The Drum to share his views on the matter. He argues that, whilst CMO’s are being propelled to the centre of organisations (or even out of them), there is a danger this will shift their focus to the short-term. Although agencies need to support CMO's in delivering the short-term, he thinks agencies should aim to challenge them to keep their heads out of the weeds. Read more through the link below. ⬇ #bornugly #thedrum #cmo

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Earlier in the year we hosted a two-day workshop for CMOs across the UK. During the event, our attendees discussed the trends shaping the paid media landscape, and identified three core themes: 🎯 Broad: Targeting is expanding, and strategies are evolving beyond the usual platform boundaries. 📸 Salient: With targeting options shrinking, ad creativity and brand relevance have never been more crucial. 📊 Measured: The challenges of reporting and measurement continue, requiring new approaches to gauge success. Want to learn more about these themes and what they mean for senior marketers? Take a look at this blog from our strategy consultant Jennifer Forrester and let us know your thoughts in the comments: https://lnkd.in/eFMJcy_m

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Big Up Your Brand Stories with Malls Live! Looking to take your brand to soaring heights this summer? Clear Channel UK's far-reaching Malls Live network stretches across the UK's most prominent retail and leisure destinations, putting your brand front and centre with captivating full-motion video that demands attention! With eye-catching screens in bustling towns and city centres all over the country, the opportunities for connecting with diverse, urban audiences and making a big impression are endless. Here are just three reasons why this summer is the perfect time to do more with Malls Live 👇 ✅The UK’s Leading Malls Video Network: With over 500 full-motion video screens, strategically placed in 34 top-notch malls, your brand's message will be seen and remembered by countless shoppers, making your campaign more impactful than ever! ✅Centres of attention: 75% of Clear Channel malls are situated in bustling towns and city centres. That means your brand will enjoy maximum visibility and dwell-time from just the audiences you’re looking to reach! (a recent collaborative study with Lumen and GroupM OOH shows high dwell-time OOH formats like Malls drive longer amounts of attention and greater consideration). ✅Favourite spots: If you're looking to connect with Gen-Z & Millennials (and you should be!), you should know that 95% of these valuable shoppers have visited a mall in the last 3 months. Talk about the perfect place to make your brand shine this summer! ☀️ Click here to discover what you can do with Malls Live today 👇 https://okt.to/XUpdru #OOH #DOOH #PlatformforBrands #Malls #Retail

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