🇮🇪 🤓 Chloe Platts and Laura Pettinger in our digital team headed to the LinkedIn Dublin HQ for the Benelux B2B future-proofing summit. ⬇️ Read about what they learnt below.
What does it take to be Future Ready when it comes to B2B and Talent Marketing?🚀 In search for answers we took a group of clients to our LinkedIn HQ in Dublin to discuss the future of content, insights and many other topics. Super excited having had the opportunity to organize this event alongside Elske, Ellen and Aline, as well as presenting our The B2B Institute's latest insights about the buyer group together with Joey. Biggest insight? Most marketeers forget to include so called 'hidden buyers', who might not submit a lead gen form, but have equal decision power when it comes to B2B decision making. Big thanks to everyone who attended, with a special shout-out to Laura Kedney, Chloe Platts, Laura Pettinger, Robbert Haverkamp and Michiel van der Poel for representing the Healthcare vertical so strongly! #LinkedIn #FutureReady