Weber Shandwick

Gen Kobayashi, our Chief Strategy Officer, EMEA, has offered his insights in an article in Creative Salon Worldwide titled "Reasons to be optimistic about advertising in 2025". From resilience in creativity to stability beyond elections, it's a much-needed wave of positivity for the New Year. Read more: https://bit.ly/494YF3b

Advancements in AI are not merely technological shifts, they signify a pivotal moment in human history. This month Chris Perry, Chief Innovation Officer + Chair, Futures, urged tech industry attendees at the ABES - Associação Brasileira das Empresas de Software Summit in São Paulo to view AI development through a human-centric lens, understanding its profound impact on our society, culture and individuals.

Dive into the mind of Weber Shandwick UK's Head of Strategy, Andrew Lopez, in this article from Creative Salon Worldwide! Check out how headphones and cooking serve as unique brain food, sparking his intellectual creativity. Read here: https://lnkd.in/eS87ej3P

Last week, #Absolut & #Kahlúa (client) launched the Absolut & Kahlúa Short n’ Sweet Espresso Martini Cocktail Kit with Espresso queen, Sabrina Carpenter to mix things up this holiday season. Designed to be as spirited and bold as Sabrina herself, the kit comes with everything needed to craft a show-stopping Espresso Martini at home.

She is one of a kind. We are lucky to be in her orbit. Congratulations to Gail Heimann and the other illustrious inductees into the PRWeek Hall of Fame.

Congratulations to Flipside Group for winning two Gold and two Silver awards at this year's BIMA (British Interactive Media Association) Awards! - Supporting individuals to achieve more than Couch to 5K with the NHS Couch to 5K app. - Creating the charming Elliot in AR to support ifaw's fundraising campaigns https://lnkd.in/eczxvpQQ Great commendable work for two important causes, well done to the teams involved!

We are proud to see Ziad Hasbani, Ghaleb Zeidan, Noura Al Sarraj and Diala Abdulmalek featured in the PRWeek Middle East Power Book 2024, which showcases the region's top communications professionals.   Read more in PR Week: https://bit.ly/3ABejql

Earlier this week, we hosted "THIS CAN HAPPEN" for their conference in our London office. The final session of the day focused on a crucial topic: "How to Support the Mental Health of Employees in HR or Wellbeing Roles" facilitated by our EMEA Chief People Officer, Helen Matthews. This session was dedicated to those who tirelessly support our mental health at work, a topic of great importance to us The Weber Shandwick Collective. We explored the emotional toll that HR and wellbeing roles can take and shared valuable insights on how employees in these roles can prioritise their own health and self-care. A big thank you to THIS CAN HAPPEN for another great conference. We’re so happy to have been able to participate and contribute to the day!

"If companies and brands embrace new processes and playbooks, they can shape narratives, elevate corporate reputation, and permeate culture in ways that reach audiences, wherever they look." Earned Media Innovation Lead Brad Burke in PRWeek on the new media reality and how brands and organizations must evolve to break through.

Veridiana Magalhães, Manager of the Consumer team at Weber Shandwick São Paulo, Brazil, shares her experience as an explorer from Access All Areas, our mobility programme. Immersed in different areas of the London office, she learned about initiatives with Influencers, Analytics, New Business, Strategy, among others. Despite market differences, she found many similarities in good PR practices. "I'm really grateful for this opportunity and loved the welcoming team at the London office". Find out more about our career opportunities at TWSC: https://bit.ly/4eeU6EM