Secta’s Post

Our final ranking is out this week, and this one is all about effectiveness! Celebrating the most awarded campaigns and companies at shows awarding effectiveness, our final ranking showcases the work that really worked. Here are some of the people behind the #1 most awarded campaign for effectiveness in the world in 2023 - 'Shah-Rukh-Khan-My-Ad', talking about the campaign and its impact. Thanks to the team from Wavemaker South Asia and Ogilvy Mumbai for your insights! Ajay Gupte sukesh nayak Watch below 👀 #effective100 #WARCRankings #makeitWARC #creativity #effectiveness

A year ago, I said yes to my new job, and time flies here. One of the many things I have been excited about is the strong network of both GroupM and Mindshare. In the first quarter of 2024 our Global Mindshare Offices have been on a roll. The recognitions include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence. Love the quote from our Global CEO Adam Gerhart highlighting how our success is always built on the strong collaboration, we have with our clients. “When clients lean in, embrace true partnership, and make brave decisions with us, the impact of the work is undeniable in driving measurable growth and positive impact for their businesses." #mindshare #groupm #success #collaboration #partnership #growth #impact #congratulations

Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang

🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g 

Well done to all.

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

This year, Andrii Krolenko, Managing Partner of Forward Media, received an honorary invitation to serve as a jury member in the second round of Effie Awards. This marks an important milestone in his career 💼 How does he define true effectiveness, and why does Andriy favor commercial campaigns over social ones? 🤔 Want to learn more about his evaluation approach and personal preferences? Read the full version via the link ➡️ https://lnkd.in/ewYajC9d

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

I'm going to propose something that is going to be unpopular in the midst of awards season. (And no, it's not getting rid of awards. Many folks argue that the ungodly amount of time and money agencies spend on entries would be better invested in their employees. And while that's true, I believe awards are still an important tool in attracting, motivating, and retaining employees, as well as winning new business. Plus winning awards is awesome.) My proposal is that we share the credit among every team that worked on the project, not just the team whose idea wound up getting produced. I know that in our traditionally cutthroat, keep-your-work-close-to-your-chest industry that amounts to heresy. And I know we’ve all seen (and, let’s be honest, made fun of) awards show credits with multiple slashes. Did all of those people really work on that banner ad? But hear me out. In order for that one award-winning idea to live, a lot of other ideas had to die. And a lot of people worked just as hard on those other ideas. And who’s to say that the one idea didn’t live because of all the other ideas that died along the way? There are very few agencies that can get away with bringing just one idea in to a presentation. It was the breadth of the ideas, and the iterations on those ideas along the way, that led to the final winner.   To build a culture - and an industry - where everyone feels ownership the creative, let's give credit to every individual who worked on a project. And not just the creatives, the whole team. And by the way, I don’t just mean for awards shows. Let's celebrate everyone who contributed to making the work when we share it across the team and across the company. Position every project as a team effort. Embrace the slash. So congratulations to everyone on your enviable wins at The One Club for Creativity, D&AD and soon to be Cannes Lions International Festival of Creativity! And I mean everyone. #awards #advertising #leadership

Our industry always worships the creative output. Which is why there are so many awards that celebrate creativity. Rightly so. The only award that celebrates Strategists is Effie. For work that works. Effectiveness. Good souls like Prem, Kawal, Subbu etc have ensured that this year the process is tighter and transparent. I don’t mind losing to a better idea- or a better strategy. But I have a lot of bones to break for entries that are fraudulent. Cases masquerading as strategic intent, when in reality they lacked one. Worst- cases anchored on vanity metrics. Happy that it won’t happen this time. Or so I hope. The best minds should win. The best work should win. The ad industry should win. ‘What else we here for?’ #marketing #brands #effectiveness #strategy