Forward Media UA

✨ As we celebrate the one-year anniversary of our existing SMM department, The One Agency, we are proud to announce that they are now part of Forward Media family and the Havas Village Ukraine ecosystem. During the year, The One Agency team showed excellent results, working on strategic solutions in SMM, influencer marketing, content and targeted advertising. This step strengthens our position and opens up new opportunities for development. Thank you for your trust and together to new achievements 🚀 https://lnkd.in/eEdmgZGg

📢 How is the advertising market transforming, and what trends are shaping its future? Forward Media team shares key insights into the evolution of marketing services: which strategies thrive amidst new challenges, how artificial intelligence and personalization are changing the game, and why adaptability is becoming a must-have for business success. This article is a true guide for those aiming to stay one step ahead. Follow the link to learn more: https://lnkd.in/epaMsT-u 

This year, Andrii Krolenko, Managing Partner of Forward Media, received an honorary invitation to serve as a jury member in the second round of Effie Awards. This marks an important milestone in his career 💼 How does he define true effectiveness, and why does Andriy favor commercial campaigns over social ones? 🤔 Want to learn more about his evaluation approach and personal preferences? Read the full version via the link ➡️ https://lnkd.in/ewYajC9d

Storytelling is no longer just a trend, but a powerful tool that helps brands communicate with their audience through the language of emotions 💬 What makes a story interesting? How to create storytelling that not only grabs attention but also builds trust and keeps people coming back? 🤔 Discover all the secrets of effective storytelling that makes people return again and again ✨ Follow the link to read the full version of the material 📖👉 https://lnkd.in/eRSqwXiz

Today, in celebration of Project Manager Day, we decided to take a look behind the scenes and share how we manage our projects with a full 360° approach 🚀 Swipe through the carousel to learn more about the career journey of our Client Service Director, Nataliia Staromuzheva, in the advertising industry. You’ll also discover her favorite cases and the key principles that help her build strong, long-lasting partnerships with clients 👉

🎃 Scary Creative: How Fear Can Become a Powerful Advertising Tool 🎃 Halloween isn’t just about pumpkins and costumes; it’s a great chance for brands to add a bit of “scare” to their campaigns. Using fear in advertising can trigger strong emotions, grab attention, and even drive action. But how can this be done effectively, without damaging brand image? Is it possible to create fear and still stay appealing to the audience? How can fear of loss or humor help build loyalty? And which brands have already mastered this strategy? Find out in our latest article, now available at the link below 👇 https://lnkd.in/egKcUg5t

We've been waiting for this moment, and it has finally become a reality! We’re thrilled to announce that, after winning the pitch, Canon EMEA has become our new client 📸✨ This collaboration is not just a new project but an incredible opportunity to work with one of the largest and most renowned brands in the world 🌍 We are confident that, together, we can achieve impressive results. Thank you to Canon team for your trust!

Forward Media team has prepared a new overview of the Ukrainian media market for the third quarter of 2024! 📊 We’ve gathered the latest data on the economic situation 📈, shifts in consumer sentiment, and emerging trends in the media world. Discover how the war has impacted Ukrainian shopping habits 🛍️, why online banking 💳 and digital payments 📲 are on the rise, and which media channels are now in the spotlight. Click the link to explore a brief version of the report and learn more about current trends! If you’d like the full version, leave a request, and we’ll be sure to reach out. 📩 https://lnkd.in/eCGDHuws

Today, we celebrate Advertising Worker's Day – a profession that reshapes our perceptions of creativity and technology daily. 🎉💼💡 On this occasion, we spoke with Forward Media’s managing partner, Andrii Krolenko, about his journey in advertising, the challenges he's faced, and advice for newcomers. 👉

Effective advertising budget management is your path to success! 🎯 Clear goal setting, the right choice of channels, and automation at every stage can dramatically change your ROI and the overall campaign outcome. Want to learn how to avoid common mistakes and significantly boost efficiency? We've prepared material that reveals professional secrets for budget optimization and maximizing results. Don't miss the opportunity to gain a competitive edge — read the details at the link: https://lnkd.in/eU4Da3Gc