Anirban Roy’s Post

🛑 Stop the Price War 🛑 Competing on price alone is a race to the bottom that no one wins. If you feel trapped in a cycle of price competition, it's time to shift the focus. 🔍💲 Remember, outstanding brands aren't chosen for their price tags – they're chosen for the unique value and difference they bring to the table. Hollywood Agency crafts messaging that transcends price points and emphasises the exceptional impact of your products or services. 💥 Partner with us and let's elevate your brand above the price fray! #ValueOverPrice #BrandStrategy #HollywoodAgency

Ready to elevate your brand to the next level? Mayhigh presents an exclusive opportunity to enhance your brand through celebrity partnerships. Collaborating with well-known figures can significantly boost credibility, elevate ad campaigns, and ultimately increase brand visibility. Don't miss out on this chance to make a lasting impression in the market. #BrandElevation #CelebrityPartnerships #BrandVisibility

Curious about the role of live sports in brand growth? Matthew Devitt, SVP, Head of Advertisers and Agencies at Nielsen, discusses the unique opportunities and challenges of advertising during live sports events. DM me to learn more and watch the full conversation here: https://bit.ly/4d1EOly

"The customer is not a moron, she's your wife,"- David Ogilvy's quote remains a timeless classic in the world of advertising. It points out the need to respect consumer experience. In today’s marketplace, effective communication is not just about talking down to customers but engaging them with authenticity, empathy and insight. As you would have to explain something thoughtfully to someone you care about, brands must treat their audience with respect, understanding their needs and desires. This approach in the long run builds trust and loyalty, creating lasting brand-consumer relationships. At CINAT, we believe that respecting our audience leads to more meaningful and long-term success. #advertising #relationships #UgAdAgency #personalRelations #brand

Views not converting? Simply because your audience doesn’t trust you yet. Focus on working on building trust as a brand. P.S:- This came up while discussing in one of the calls with a client! #trust #buildingbrands #brands #buisness #instagrambusiness

Level Up Your Brand with Aaliyah McMullen: Tips from the CEO and Founder of AMac Media Join Aaliyah McMullen, CEO and founder of AMac Media @amacmediaandco , as she shares her expert advice on leveling up your brand. With her cutthroat approach, she'll guide you on how to stand out in a competitive industry and ignite your success. Don't miss out on this game-changing conversation! #LevelUpYourBrand #AMacMedia #BrandStrategy #BusinessSuccess #IndustryInsights #CompetitiveEdge #EntrepreneurTips #BrandBuilding #MarketingAdvice #BusinessGrowth

Nothing worthwhile and meaningful ever comes easy. Much like an Effie! You don’t win one – YOU EARN IT! Doing that takes hours of #heart, #graft and #craft. Have you been part of building something significant, where creative brilliance is driven by real world impact? If your campaign has left a lasting impact on the world around us, then enter the 2024 Effie Awards. There’s just some things you can’t fake. GRIT Not as a trait, but as a persistent call. Ready to charge. Passion, attitude, determination. Not swayed by the whispers of doubt or despair. Not seeking the easy road, not fearing the fight. Carving out the creative through the night, making sure everything lands results right. CRAFT It’s in the creativity, attention to detail. Deliberate, thought-through, designed to a T, well-executed. Right messaging, striking visuals, targeted audience. Understanding the rhythm, shaping the narrative, because effectiveness is imperative. HEART The human truth, insight, pushing boundaries. Back to the drawing board, again and again, until it feels right. Does it evoke emotions? Is it connecting deeper? Is it effective? The authenticity. Sincerity. You have to feel it in the story. RESULTS The measurable impact of the work tied to the goals – the influence, growth in business, after-effects, the likes, shares, clicks, KPIs, insights, and quality over pretty pictures. From lead gen to customer satisfaction, it’s all about setting the global benchmark for excellence. Truth is effective marketing – always makes impact, so why fake it when you can show real results? Enter the Effies. #EffieAwardsSA #EffectiveMarketing #Manifesto

#MediaBriefExclusive: In an exclusive article for Mediabrief.com, Saijal Jain, Media Buying Manager at Adbuffs, decodes Customer-Centric Selling. She underscores why it matters and outlines how to achieve it. link in the comments #mediabrief #exclusive #leadership #digital #marketing #media

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness

We helped our client generate £60k through personal branding! How? ➡️ Authentic connections: We focused on building genuine relationships that resonate. ➡️Consistent posting: Regular, high-quality content kept their audience engaged. ➡️Authority positioning: We established them as an industry leader. By capturing attention and building brand awareness, we not only generated substantial revenue but also cemented their status as a thought leader. Find out what our Head of Client Services, Prenam Gill had to say about it. 🚀 #PersonalBranding #LinkedInStrategy #ClientSuccess #ThoughtLeadership #BusinessGrowth