Andrew Seel

B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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📰 The Future of News: A Two-Tier Media Landscape? A stark warning from parliament.uk: without action, we risk a fractured news ecosystem, with informed citizens on one side and disengaged communities on the other. 💡 “Having informed citizens with a shared understanding of facts isn’t guaranteed—and may not endure.” The UK’s media has defied the odds these past 15 years, with exciting new formats and diverse perspectives. But it’s not all good news… 📉💔 🔎 Trust in journalism is falling 🙈 News avoidance is rising 💸 Revenue streams are drying up 🤖 And AI? It’s shaking up EVERYTHING The risk? A “two-tier” system where some stay informed while others fall into news deserts or questionable online sources. So, what’s next? Tax breaks for local news 🏡, smarter AI policies 🤝, and more innovation💡 could help us steer away from the cliff edge. We are doing our bit at Contribly by trying to innovate the audience engagement side of the news, by getting real people’s voices included and heard in a safe way that social media doesn’t provide. The aim is to build trust and relevance! Let’s keep the news serving everyone, not just the privileged few. 🌍💪 What’s your take on this? Let’s chat! 👇🗣️ https://lnkd.in/enjesFrY

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𝗦𝗼𝗰𝗶𝗮𝗹 𝗩𝗮𝗹𝘂𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝗧𝗼𝗼𝗹𝘀 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 Measuring social value is a hot topic. Do you focus on inputs, impacts or both? What metrics do you need? If you find yourself pondering these questions, sign up for the @APMP UK Social Value Group’s “Social Value Measurement Platforms and Tools Demonstration Carousel.” At least four of the top names in Social Value measurement will join us on 30th May 2024 for a 30-minute presentation and demonstration of their platforms: 10:00-10:30: Social Value Portal with the National Themes, Outcomes & Measures (TOMS) 10:35-11:05: Thrive - Social Impact Software with the Thrive-Platform 11:10-11:40: whatimpact.com 11:45-12:15: HACT with Social Value Insight 12:20-12:50: Impact Advantage The whole session will be recorded for viewing on APMP TV, so feel free to register, dip in and out, or catch up later. To join us, register here: https://zurl.co/3evp #APMPUKSocialValue #APMPUK #SocialValue #sustainability #SocialImpact #ESG #CSR #Procurement #Bids #Bidding #ProudToBeAPMP

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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📖 New Free Guide from The Agency Collective: Mastering Your Pricing Strategies In the competitive landscape of UK agencies, developing an effective pricing strategy is paramount to achieving sustainable growth and profitability. Strategic pricing is not merely about setting competitive rates; it’s about aligning your pricing structure with the value you provide and your clients’ needs. A well-thought-out pricing strategy can position an agency as a leader in its market, attract and retain high-value clients, and differentiate it from competitors. Moreover, strategic pricing helps to optimise revenue, manage client expectations, and ensure that the agency can invest in its growth and development. This guide aims to help by giving you the insights and tools necessary to create pricing strategies that foster long-term success. Download your guide here: https://hubs.la/Q02NhkXl0 Agency Collective members can also access the guide in the Hub!

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Cambridge Marketing College asked our Director Clare Otridge to speak on their podcast talking about the market research process, what actionable insights actually means and how it can get marketers a firmer seat at the table. If you want a peak behind the curtain on what happens at Grounded Research, have a listen and let us know if you have any questions - we are happy to answer them! https://lnkd.in/eYZU_UB4

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How do you sell creativity into multinational companies and get buy-in from the C-suite? Richard Brandon Taylor and Simon Preece speak to ADWEEK about harnessing the power of Neurodesign and mitigating subjectivity in matrix decision-making organisations. Read the full article here 👇 https://lnkd.in/gMDkBar6 #branddesign #neurodesign #creativity #csuite

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❤️ Happy #CXDay!!! ❤️ A fabulous morning hanging out with the Ipsos UK CX gang talking all things Journey Mapping!!! ”But we have a journey map”… - WHAT insight was used to create it? - WHEN was it created…? The world and its expectations of you have changed! Check out #ipsosglobaltrends! - HOW is it used? Get in touch to learn more about the powerful role of journey maps with the Forces of CX at the core, to truly design and deliver long lasting impactful relationships. CX never stops… let’s keep pushing! #ipsos  #cx  #journeymapping

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A recent survey by the CIM | The Chartered Institute of Marketing reveals a critical need for clear guidance on ESG communications, with 87% of marketers calling for global standards to help avoid greenwashing risks. Marketers face growing pressure from both colleagues and stakeholders to provide solid evidence for sustainability claims, underscoring the need for transparency and trust: https://lnkd.in/efukkf-k As CIM’s Chief Executive, Chris Daly, aptly puts it: “Marketing has a critical role to play in driving the sustainability agenda forward with marketers feeling increasing pressure to communicate and evidence their brand’s sustainability credentials. It’s vital that the conversation around environmental claims is professional.” The findings also highlight a concerning trend—'greensquashing,' where companies limit both their sustainability ambitions and communications due to fear of greenwashing. This cautious approach impacts companies’ ability to authentically engage with audiences on their sustainability progress. 📅 #edie25 on 26-27 March 2025 will dive deeper into these themes, featuring speakers like Alex Robinson (Hubbub), Charlotte Love (Standard Chartered), and Victoria Moorhouse (Kingfisher plc). Mentions: Sarah George, edie #AntiGreenwashCharter #Greenwashing #ESG #SustainableMarketing #CIM

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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Kath Pay discusses training Holistic Email Marketing's instance of GenAI on persuasive design, copywriting for emails, understanding different personality types, brand awareness, tone of voice, and using AI (with client consent). Watch the full panel now on demand: https://lnkd.in/etb7UM-X

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As we gear up for tonight's Accessibility event, here's some insight from our UX Director, Andrew Newman, on who accessibility issues can impact, and why! #Accessibility #EAA #Usability

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Lucy Davison and I are going head-to head debating 'is generational research useful'! I'm hoping we have a podium, spotlights, and we stick to the facts (no mentioning of Gen Alpha eating dogs, please). It should be fun, and a little bit nerve-wracking. Thanks Tom Kerr for fitting this into your schedule, we'll try not to disappoint by agreeing too much. #generations #generationalresearch AURA Insight

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We are pleased to see the publication of Ipsos UK's new report, conducted in partnership with CAST, on Net Zero Living in 2024 🌍 The report explores public perceptions to net zero in the UK, providing valuable insights for policy makers seeking to understand and enhance public support for net zero policies 🏛 By understanding the factors that influence public perceptions of net zero policies, policy makers can develop more effective strategies for building consensus and driving action on climate change. Three key takeaways from the report: 1) Britons continue to be worried about climate change (77%), however, there has been a slight softening in concern in recent years 📊 - Could the cost-of-living crisis be overshadowing the climate crisis? 2) Public support for net zero policies is significantly influenced by personal impacts, so framing policies in terms of positive personal impacts boosts support 🙌 - Cost savings are a particularly strong motivator, especially on policies like adjusted product pricing & EV subsidies 3) We need to make climate action personal & relatable 🤝 - Highlighting the co-benefits, like cost savings and convenience, is crucial for building public support. Read the full report on Ipsos UK's website: https://lnkd.in/ezdRjnSE #NetZero #ClimateCrisis #UKPolitics

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𝗦𝗼𝗰𝗶𝗮𝗹 𝗩𝗮𝗹𝘂𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝗧𝗼𝗼𝗹𝘀 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹...𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞 Measuring social value is a hot topic. Do you focus on inputs, impacts or both? What metrics do you need? If you find yourself pondering these questions, sign up for the @APMP UK Social Value Group’s “Social Value Measurement Platforms and Tools Demonstration Carousel.” At least four of the top names in Social Value measurement will join us on 30th May 2024 for a 30-minute presentation and demonstration of their platforms: 10:00-10:30: Social Value Portal with the National Themes, Outcomes & Measures (TOMS) 10:35-11:05: Thrive - Social Impact Software with the Thrive-Platform 11:10-11:40: whatimpact.com 11:45-12:15: HACT with Social Value Insight 12:20-12:50: Impact Advantage The whole session will be recorded for viewing on APMP TV, so feel free to register, dip in and out, or catch up later. To join us, register here: https://zurl.co/3evp #APMPUKSocialValue #APMPUK #SocialValue #sustainability #SocialImpact #ESG #CSR #Procurement #Bids #Bidding #ProudToBeAPMP

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How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

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Leading with Sustainability: Building Environmentally Responsible Digital Strategies. Digital sustainability specialist Cal Innes, digital sustainability specialist at Jisc offers guidelines for leadership teams on driving #sustainable initiatives from the top down and fostering a green-first mindset within organisations. https://lnkd.in/eRSzwpRR #digitalsustainability #thinkdigsustain #education

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