Tim Williams’ Post

AI is everywhere so where should we focus in 2025? 🤯 Most of us feel at an early stage of implementing #AI and #data automation. AT Kleene.ai we spoke to 10 leading UK #retail experts to gather their predictions and practical tips for 2025. Christopher Penn - Co-Founder and Chief Data Scientist, Trust Insights “...empower retailers to personalise, predict, and pivot like never before. It’s about rethinking retail operations entirely and how they connect with consumers" 💡 Hazel Finlayson - Head of Data, Bella+Duke ”...personalisation and leaning into the subconscious commerce/marketing trend. Moving beyond generic recommendations to offer seamless, highly personalised experiences" 💡Philip Bishop - Data and Analytics Manager, Fortescue “...supply chain, sustainability initiative and logistics. Foundation for success will be robust data management and governance" 💡Nicolaj Foldager - CFO, Trendhim “...AI-driven advancements like automated email flows, customer service ticket assistance, content generation, initial data reporting, advanced inventory management are just the surface" 💡Mark Bell - Head of Experience, iCrossing “...more frictionless shopping experience where purchase decisions become easier through hyper-personalisation, predictive insights, and automation” 💡Andrew Jenkins - Head of Data, Travel Chapter “... drive personalised customer experiences, optimise operations, and enable automated decision-making and insights" 💡Yannick Barriol - Fractional CMO and Retail Expert "adopt data-driven media mix modelling to reduce reliance on Meta and Google by investing more in the top of the funnel, and capture incremental revenue.” 💡Kate Warner - Retail expert and CFO "full-funnel marketing strategies to get better ROAS and improved inventory forecasting for optimal working capital.“ 💡Rodrigo Rossetto - Supporter Data & Insight Manager, The King's Trust “shift from descriptive analytics to diagnostic analytics and marketing automation to enhance customer journeys.’ 💡Andrew Thomas - Co-Founder, Kleene.ai “AI will be at the heart of retail transformation, driving efficiency and personalisation on an unprecedented scale. However, the challenges already evident in 2024 remain: integrating fragmented data systems, ensuring data quality, and fostering trust in AI recommendations" 💡Beth Heddle - Marketing Consultant and Retail Expert “hyper-personalisation and optimising supply chains. Retailers will be able to make real-time decisions based on consumer behaviour, resulting in more efficient and tailored shopping experiences. Main challenges will be data transparency and security without stifling innovation" 💡Matt Sawyer - Founder, Sawinsight "biggest challenge for data and AI will be ensuring #dataanalytics quality at the source. key opportunity lies in modernising data infrastructure." What’s your biggest priority for the next year? Full article here in the comments.