LATTE’s Post

In this episode, I sit down with Whitney Lee, APR, CPRC, a marketing and PR powerhouse and the founder of True Story Public Relations, an award-winning agency that helps companies in the hospitality, travel, and tourism industries get their message in front of the right people. She was named Scarlett Magazine’s “Woman of the Year” in PR, recognized as one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” by CIO Times, and made United Way’s 40 Under 40 list. Whitney shares her journey of scaling True Story PR, the strategies that helped her stay within her niche, and the challenges of managing a remote team. We also get into the nitty-gritty of hospitality PR, an industry where connections are everything. Whitney talks about the art of building strong relationships and managing client expectations in a complex field. If you’re thinking about growing your own PR firm, this episode is packed with valuable insights. Now streaming on Apple & Spotify. Watch the full episode on Youtube. Transcript Available. Easy access links in the comments below!  #PR #PublicRelations #PRPodcast #MarketingPodcast #MediaPodcast #PitchinandSippin

Corporate comms and financial comms pros... what's your go-to industry news source? We're planning a blog to compile the most popular resources, and I'd love your input. Please share your favourite website, blog, newsletter, podcast etc. in the comments below, thank you! #corporatecommunications #financialcommunications #PR #collaboration

Are you struggling to get media coverage without a huge budget? Then you may want to check out our key takeaways from our podcast last week about what you should focus on for the first 90 days in launching a new PR strategy: Link to the podcast in the comments below. #PR #prstrategy

Want to maximize #PR and #marketingcommunications opportunities in smaller markets? (I know I do - since many of my clients want continued visibility in their communities). Steve Chirello of Steve Chirello Advertising joins me on Let's Talk PR & More today to discuss best practices for hyperlocal communications. Listen live at 5pm on 88.7FM WRHU or the livestream; download the podcast from Goldman Communications Group's website or your favorite podcast site #LetsTalkPRandMore #publicrelations #hyperlocal

If you’re not considering podcast in your marketing strstegy, let’s talk about why you should and how podcasting can grow your business reaching exactly who you need to! #podcasting #marketing #advertising #audio #growth

"What we have as PR people is the ability to tell stories that engage and inspire people and that's our magic." - Rebecca Oatley on how PR agencies can step up and make a difference when it comes to purpose-led and sustainable comms. 'Purpose' and 'impact-driven' PR are terms that are commonly used by agencies to describe their values and campaigns. But with an increasingly conscious generation of consumers who are not afraid to call out purpose-washing, sustainability comms can feel like dangerous waters to tread. So how can PR agencies navigate purpose-driven PR in a way that captures attention and creates real impact? 🤔🌎 It's a big conversation (and one we had on our latest podcast episode). 🎙️ Tune in on Spotify - https://lnkd.in/gsdRu7M9 #CUTTHEBS #PRAgency #PR #PublicRelations #Sustainability #Purpose

Let's have a conversation on how to introduce Podcasting into your media mix.

The Power of Video Marketing in SA is Undeniable! New Report Unveils Key Trends Did you know 82% of people are convinced to buy after watching a brand video? New Media's report, "The Video of Things," dives deep into video marketing trends shaping South Africa's landscape. This comprehensive resource explores:  1. Global video trends 2. The rise of podcasting & vodcasting 3. Local video marketing insights To read more from this article from New Media, click on the link below https://lnkd.in/grwPWYwS #ZernyExperiential #MarketingConsultants #StrategicMarketers #PR

Public relations is constantly evolving & today's emerging consumers (esp. Gen Z and Gen Alpha) are pushing brands & organizations to change the ways they market & promote their products. Grace Leong of Hunter shares how consumer & brand PR is adapting & evolving on Let's Talk PR & More today. Listen live at 5pm on 88.7FM WRHU or the livestream; download the podcast from Goldman Communications Group's website or your favorite podcast site #LetsTalkPRandMore #publicrelations #consumermarketing

In today's mini episode of The Press Office with KateCo. PR, host Marisa J. and KateCo. PR Founder and Managing Director, Kate Keane dissect the essential components of an effective media strategy, highlighting the relationship between traditional and digital platforms, and the importance of traditional media in multifaceted PR campaigns. As always, you can listen in to today's podcast via your preferred streaming platform. #podcast #pr #traditionalmedia