Don't miss the games industry's most important news updates found in this week's news digest. Amongst this week's headlines are #thegameawards, GIANTS Software, Konami Digital Entertainment, Treyarch, Electronic Arts (EA), Bandai Namco Entertainment Europe, Team ASOBI and Square Enix. Not to mention an insightful entry from Bastion Group Director, Jo Cooke - who says its time to rethink game marketing budgets. News credits: GamesIndustry.Biz Game Developer BBC News Eurogamer
Bastion
Public Relations and Communications Services
London, England 2,635 followers
Award-winning global creative comms and marketing agency dedicated to the video game space.
About us
Bastion is an award-winning global creative comms and marketing agency dedicated to the video game space. We are a team of hard-working, creative and media savvy consultants who are as comfortable creating global campaigns for multi-national organisations as we are propelling start-ups through their first years in business. From retainer campaigns to short-term support, we have the perfect team. Contact us on +44 (0) 20 3927 6430 or email us at [email protected].
- Website
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http://www.bastion.co.uk
External link for Bastion
- Industry
- Public Relations and Communications Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 1992
- Specialties
- PR, Digital communications, Video production, Events, Social Media, Video Games, Gaming, Toys, Comms, Broadcast, Press, and Media
Locations
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Primary
35-41 Folgate St, Spitalfields
London, England E1 6BX, GB
Employees at Bastion
Updates
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Congratulations to Bandai Namco Entertainment Europe, Konami Digital Entertainment and Square Enix for being nominated at #TheGameAwards this year 🏆 If you want to vote you can find a link in the comments 👇
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The Bastion News Digest is now live 📣 This week's roundup features stories from the Swedish games industry, Dragon's Dogma director - Hideaki Itsuno, and Monster Hunter Outlanders, along with some interesting findings from Savanta's Gaming & The Future of Sports Fandom report. Not to mention a view from Becky Mullen on measuring the ROI of good media relationships in our team spotlight. News by: PocketGamer.biz GamesIndustry.Biz Games Radar Esports News UK powered by AGON by AOC
Weekly News Digest - 15 November 2024
Bastion on LinkedIn
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Great to be alongside so many developers and other industry friends at the first ever Develop Conference in Liverpool today 🙌 A massive thank you to Tandem Events, the speakers, and all the attendees for bringing the same exceptional experience to the North. #developconf #developnorth
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Exciting to see the Develop Conference expanding into the North today, with seats quickly filling up. Looking forward to more roundtable discussions, insightful talks from other industry experts, and of course - the upcoming presentation by our G2M team. Jo Cooke Mike Gamble #developconf
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Bastion reposted this
Heading up to Liverpool to Develop North where I will be talking with Mike Gamble about how developers can supercharge their green light presentations - looking forward to it!
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If you haven't yet flicked through our Annual G2M Video Game Marketing Survey - some of the key stats were 👇 💷 47% are increasing their agency spend, while 43% are decreasing. ⌛Q2 is considered to be the best window to release new games 🔍 83% mention discoverability as one of the largest challenges, with 76% also citing market saturation. 🎮 Player numbers is the most common measurement of ROI with 43% of participants using this metric. 📹 Live streams and influencers are considered the most important content. 🤝 93% of participants would partner with a non-game brand. 🤖 AI is considered the largest emerging trend to affect the video games industry. Find the full report using the link in the comments.
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We're back with another weekly digest 📰 Amongst the content this week you'll find stories from Ubisoft, HBO, Warner Bros. Entertainment, SEGA, Microsoft and Capcom. Not to mention an important spotlight this week from Toby Pearce on the importance of human nuance in coverage tracking.
Weekly News Digest - 8th November 2024
Bastion on LinkedIn
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Big congratulations to our friends at Konami for scoring a spot in the Best Mobile Sports Game of the Year shortlist at the #pocketgamerawards with eFootball⚽ Rest assured, you've already got our vote, but for anyone wanting to add theirs in too - you'll find the link in the comments below 🙌 PocketGamer.biz Steel Media Ltd Konami Digital Entertainment #awards #votingopen #pocketgamerawards2024
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Bastion reposted this
It’s been a busy weekend covering esports in London for League of Legends Worlds. Great fun to be reporting across TV, radio and our live page. Here’s our report for Saturday’s News at Ten - enjoy watching me try and shout over the crowds. It all looks this good because of Liam Weir, an absolute legend. Thanks to Jasper Pickering and the Bastion team for all the support leading up to and on the day too!