IPA (Institute of Practitioners in Advertising)

This year has been a busy one at No.44, providing over £30m of value to agencies through IPA services and acting as the Power Behind the Practitioners. Here’s a rapid-fire round-up of all the ways the IPA has provided value for our members in 2024… https://lnkd.in/efhdfskJ

At the start of the year, we sat down with the IPA City Heads and Group Chairs to see what they predicted for the ad industry for 2024… and it ended up being one of the most-read blogs of 2024. ‘2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream and the power of brand coming to the fore again, our agency heads give their predictions for what 2024 will look like for Adland.’ Were their predictions right? https://lnkd.in/esfGraiS

'The silence this Pride is deafening' takes the next spot among our Top 10 Blogs of 2024. During Pride Month 2024, BBH London's Nic Alford asked why so many brands are silent and explained why showing up for what’s right is more than just wanting to... it’s about doing the work: https://lnkd.in/exYWt3fc

Next up on our 2024 podcast top 10 list we have IPA On… Female leadership McCann London's Polly McMorrow and Clementine Cuthbertson joined the podcast in April to discuss female leadership and gender equality at C-Suite level. They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by discussing McCann’s ‘See my Pain’ campaign with Nurofen, which stemmed from the fact that 1 in 2 women feel their pain was dismissed. Listen wherever you get your podcasts: https://lnkd.in/esMeedjK

The 2025 Bauer Media Group - Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or looking to expand your current training efforts, IPA CPD Advisor Gwyneth March explains how the program unlocks valuable talent without needing a large team of apprentices: https://lnkd.in/egtMCh6J

Did you know that more than 3,500 people attended one of our IPA events, seminars and conferences in 2024?   Our 2025 calendar is already taking shape, so start planning your diary with tickets for our special International Women's Day Stepping into the Spotlight, SXSW Roadshow, Insight Summit and flagship Talent, Business Growth and Effectiveness Conferences all available on the IPA website now: https://lnkd.in/ehdcq3Q2

It’s always great to see the ways the IPA member agencies contribute to their local communities. Amazing work from Dominic Palmer and the Rock Kitchen Harris team!

It's time for another IPA 12 Days of Christmas, where we're giving IPA members exclusive access to incredible freebies designed to help you elevate your business and truly understand your audience. In the ‘Understand Your Audience’ section where The IPA Insight team provides premium data and analysis on brands and consumers free to IPA members, we have ‘Emotions during 'Twixmas’, an IPA Insight Pulse Poll revealing the UK's emotions during the period between Boxing Day and New Year: https://lnkd.in/eTybhPrD

Next up on our 2024 podcast top 10 list we have The Effectiveness Files: with Lucky Saint. This summer Luke Boase, Founder of Lucky Saint | B Corp™ joined The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. Listen here: https://lnkd.in/en_TncXR

The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies is the eagerly anticipated update of Marketing in the Era of Accountability. Examining the impact of timescales of effect, exploring the tension between long and short-term strategies for brands and businesses as well as providing evidence-based recommendations on how best to approach investment in advertising. As part of our 2024 Christmas Stocking, we’re offering IPA members this vital report for free: https://lnkd.in/eG9xaiMP