IPA (Institute of Practitioners in Advertising) on LinkedIn: The Long and the Short of It: Balancing Short and Long-Term Marketing…

IPA (Institute of Practitioners in Advertising)

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The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies is the eagerly anticipated update of Marketing in the Era of Accountability. Examining the impact of timescales of effect, exploring the tension between long and short-term strategies for brands and businesses as well as providing evidence-based recommendations on how best to approach investment in advertising. As part of our 2024 Christmas Stocking, we’re offering IPA members this vital report for free: https://lnkd.in/eG9xaiMP

The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies

ipa.co.uk

7 Comments

Giuseppe Caltabiano

Senior Director of Marketing at AVK - Marketing & Storytelling Instructor

Hmmm... it doesn't seem to be free. Should we apply a discount code or...?

7 Reactions

Paul Warwick

Director/ Lead Consultant at NICE Thinking Strategy. Available now for high impact strategy/ rapid-response audience intelligence.

Doesn't seem to be free- commenting to get updated when this is fixed.

3 Reactions

IPA (Institute of Practitioners in Advertising)

The original version of this post incorrectly said that The Long and the Short of It was free for non-members, and has since been updated. We're sorry for the confusion this has caused.