IPA (Institute of Practitioners in Advertising)’s Post

At the start of the year, we sat down with the IPA City Heads and Group Chairs to see what they predicted for the ad industry for 2024… and it ended up being one of the most-read blogs of 2024. ‘2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream and the power of brand coming to the fore again, our agency heads give their predictions for what 2024 will look like for Adland.’ Were their predictions right? https://lnkd.in/esfGraiS

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