Oleg Dubey

📍 IPF Digital's Przemek Olczak, EMBA, ACCA shared best practices on Global business growth supported by responsible tax policies at the Puls Biznesu debate! 🔷 As we execute our global double digit growth strategy, with focus on Mexico, Australia. We are paying close attention to satisfy regulatory and tax requirements. 🔹 🔶 "We managed to effectively set up and scale up European HUB for all global operations, combine funding from London Stock Exchange, Cloud based Data Warehouse computing solution for decision making with local tax, statutory reporting requirements” says Przemek. 🔸 We invite you to read the report from the debate - link in the comment

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Gaming is BIG in Poland. And gaming PR is even BIGGER 🇵🇱 --- 🌍Since 2006, we have been active in PR for global brands in Poland. --- ❓ Any needs or challenges with your PR in Poland? • 📞 Call us on 0048 788 252 651 • 📧 Or email us on [email protected] --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #GamingPR #Gaming

Our campaign "Era of BLIK" received a great result in "Test Your Ad" ⏫🔥 We have obtained 3.6 stars, which is above the average for both Polish advertising and the sector of financial services. ⭐ This is a score which indicates that the #campaign cause the desired amusement in the viewer and will have a positive impact on the brand's market performance. 🔝 We strive to break from a typical, classic financial services #communication by using thoughtful storytelling and engaging our recipients through a strong emotional message. ❤️‍🔥 If you want to read more about the campaign, you can read the article by NowyMarketing: https://lnkd.in/dpi-psTM

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🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • Call us on 0048 788 252 651 • Or email us on [email protected] --- #ESG #PolishConsumers #PRinPoland

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There was so much going on during yesterday's Inauguration Ceremony of the 11th Edition of Fundacja Liderek Biznesu Mentoring Program. 💎The discussion on the "Professions of the Future" left me with belief that AI will not replace leaders, but it can certainly strengthen them. Leaders' technological "literacy" (in Polish: alfabetyzm technologiczny) will be necessary to be present on the market and succeed. 💎In turn, after the session describing "How to take care of yourself wisely and consciously build the quality of your life", I got a new perspective on the concept of "responsibility", which we understand as a duty to deal with something or of having control over someone. But if we look at this word from the perspective of “Response-Ability", it changes its definition to having the ability to respond to everything that occurs in our life. I dug deeper into that and found this on Response-Ability (via TABATHA DAVIS): “It shows that no matter how much you try to fit in with society, if it is not in your ability then you will never have a response (no responsibility). It shows when you apply for a job in which you have no ability… then you will not have a response (no responsibility). It shows when you are in over your head, dealing with a situation in which you do not have the ability to overcome… you do not have a response (no responsibility).” Such an approach indeed helps "responsibility" not to be so much of a burden to us😊. As if that wouldn’t be enough I met some of my friends and colleagues, who have also joined this program as Mentors. Sylwia Kraska and Joanna Krzystanek, it was so nice to see you yesterday🫶. 

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In recent years, not only during negotiations, but from our long-standing contractors, we have increasingly encountered unethical and non-partnerly business behaviour in the area of employee takeovers. I am by no means talking about the hiring and acquisition of outstanding professionals, but of blue-collar workers. It is well known that ‘The total cost of hiring a new employee can be three to four times the salary of the position,’ according to Edie Goldberg, founder of E. L. Goldberg & Associates. How, then, can we treat contracts in which our future/current ‘Business Partners’ offer to take over an employee after three months, treating this very provision of the contract as zero-sum, while at the same time proposing a margin of a few per cent for the agency? Intraservis Group's analysis shows that the biggest costs arise at the stage of: - Recruitment (cost of advertising, advertising, verification and selection of candidates, legalisation of employment, organisation of transport to Poland) - approximately 50%. - Deployment (working clothes, health and safety training, research, qualification courses, personnel costs, registration of employees, time needed for adaptation to the new position - lower productivity and quality of work) - approx. 20% (it should be emphasised that many of the mentioned costs of deployment are within the scope of services on the side of the agency). - Staff turnover - approx. 30%. Taking into account the importance of turnover costs, it can be assumed that the cost of recruitment for maintaining one position is many times higher (the average length of work of foreigners is max. 3-5 months and this is the agency's cost). Why is the market moving in this direction? There are three main reasons: - High competition - since 2013 the APT market in Poland has been growing very dynamically, ease of entry into the industry, no barriers e.g. licence fees, no need for investment or verification of professional competence. The number of employment agencies in Poland is now approaching, if not already exceeding, 10,000. - The instinct to survive (exist) on the market at all costs - applies above all to new entrants to the APT industry, but not only to those desperate in the face of growing competition who accept this also. - The pressure to optimise employment costs leads companies to seek savings, often blaming employment agencies. The problem, however, lies not in the cost of managing staff, but in access and recruitment processes. The time for verification is coming - a bad trend that will bring dissatisfaction to all labour market participants. Weak agencies that do not have adequate staffing, financial backing and proper recruitment structures with the current ever-increasing recruitment costs will be vetted negatively. How might this affect the market? Well, the same as usual, i.e. the market will be left with the proven and strongest Agencies that can pull it off, but this time will be very costly.

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Many years ago, I decided to collaborate with companies in regulated markets. It was a conscious choice, as even affiliate activities with operators lacking local licenses would have been much more beneficial for us. However, we play the long term strategy, we anticipate changes, and we don't focus solely on the here and now. Sometimes, it's worth deferring certain benefits over time. That's why we are launching the "Nemesis" project, which involves supporting licensed entities by informing media publishers who directly link to offshore companies or affiliate sites supporting such companies. Poland is the first country where we are launching "Nemesis", but we will systematically expand this list. We count on the support of legally operating entities and public institutions.

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How to Manage Advertising in Yandex Direct? The manager account and agency cabinet in Yandex Direct help centrally manage campaigns, delegate tasks, and optimize activities. These tools are useful for agencies, marketers, and companies with multiple clients. In our new article "How to Manage Advertising in Yandex Direct," we detailed the setup process and provided tips on effectively using these tools. Enhance your skills with AdSkill Academia! https://lnkd.in/dSgxBZsH

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🚨 x-kom shows that modding and user-generated content can also be highly effective in marketing. Together with professional modder Jurek Gab, and using REDkit tools, they successfully created a Witcher 3 mod featuring an entirely new quest. You can find more details in the video 🔻

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Sharing the good news, Stafferty joins Smart Solutions 🎉 Welcome to the team! Stafferty provides services for outsourcing business processes, recruitment, and also is among the TOP 5 Ukrainian companies in its segment. We are confident that the combination of our teams will help to scale the company and implement new interesting ideas and strategies. ➡️ Read more in the article on the link in the comments

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Today I attended a fantastic event dedicated to digital marketing and ecommerce in Moldova. Here are some essential notes: ✅️ The Importance of Data: Data is crucial for decision-making, and tools like Analytics, Hotjar, and many others help you make correct business conclusions. ✅️ Traffic vs. Sales: High traffic doesn't necessarily mean high sales. Quality traffic leads to good sales, so this is the direction we need to work on. ✅️ Ecommerce in Moldova: There's a lot of work to be done. Even though we've seen significant growth since the pandemic, it's clear that there is still a lot of untapped potential. ✅️ AI & Marketing: In short - We won't be replaced by AI, but by those who use AI. So, it's time to learn to work hand in hand.🚀

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Find out the social media landscape in Poland A D 2024. We have put together the most important stats for you❗ 💻 --- 🌍Since 2006, we have been active in PR for global brands in Poland. --- ❓ Any needs or challenges with your PR in Poland? • 📞 Call us on 0048 788 252 651 • 📧 Or email us on [email protected] --- Click link in the first comment below ⬇️⬇️⬇️ --- #PolishPRAgency #SocialMedia #PolishMarket

Being a public speaker for Google – check ✅ Our CEO and Become founder, Kateryna Doroshevska, just spoke at a Google workshop for Ukrainian businesses! This Google program is huge, with thousands of participants from small and medium businesses. They're all owners, export managers, digital marketing specialists, and brand managers looking to grow their businesses internationally. Finding customers abroad is a challenge, but Ukrainian entrepreneurs are getting better and better at it. And a big part of that success is having strong support from partners, like Google! Kateryna's workshop focused on the power of a personal brand for business owners. She spoke about how to: 📍 Build trust with potential clients in other countries. 📍 Grow your business and find new partners. 📍 Get noticed by media and event organizers around the world. Sharing knowledge with such a large audience is nerve-wracking, but also super rewarding and exciting

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Have you got a chance to get familiar with NATEK CEE IT Market Report 2024?🧐 This comprehensive source of information on the current and future state of the IT industry in the Central Eastern Europe is available for your use and includes data on topics such as: 🔸Macroeconomic data showcasing the advantages of investing in the CEE region; 🔸An overview of the IT market with insights into trends, education, and the outsourcing landscape; 🔸Effective recruitment practices, complete with data on IT specialists' remuneration rates; 🔸Business operating costs in the region and an analysis of the office market 🔸 And so much more! Our Report is a showcase of #NATEK position as one of the Leaders in the Outsourcing IT world, where we've been constantly growing, evolving and innovating for the past 20 years🚀 We wanted to share our view on the prospects for IT market, by dissecting the available data and reaching out to our Business Partners MARKUS K., Stanislav Petrov, Christophe Paris, Karolina Strzępek, Viktor Mitruk, Bianka Siwinska, Adriana Binkiewicz, Martin Albrecht, and Kurimsky Andrej to see this issue with their eyes and broaden our awareness on the matter💡 Once again, thank you so much for your invaluable input!🙌 Read our article, which contains a summary of the most important findings from the mentioned studies and be up-to-date with the newest information about CEE IT Market. And don't forget to download the full version of the report to get ahead of your competition🔥 Details are available under this link: https://lnkd.in/dheeSBx6 Enjoy the reading! Do you have any questions about cooperation with NATEK Team? Use our contact form at https://natek.eu/contact and #workITwithus!

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📊 Poland's online advertising market is booming! The market is expected to reach PLN 8.6-8.8 billion in 2024, surpassing PLN 10 billion by 2025, according to IAB Poland 📈 - In 2023, 13% growth year-on-year, reaching nearly PLN 7.8 billion - Graphic advertising leads, with video ads growing by 19% - SEM and Announcements each saw a 35% increase - Positive growth across all digital sales channels, except email - Mobile (12%) and social media (10%) leading the way - AI is revolutionizing ad campaigns and customer interactions 🤖 Established in 1999, IAB Poland now boasts around 230 members, from major portals to interactive agencies. #Advertising #PolandAdMarket #AIinMarketing

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Over 50 bright speakers gathered at the Ukrainian Marketing Forum in Kyiv. Co-owners of Enzym Group and Kormotech Global, Olena Vovk and Rostyslav Vovk, talked about our multifaceted and challenging journey to becoming global players, as well as how Ukrainian companies can enter the international market. Here are a few key points from Olena's interview on stage: ✔ "Our transformation is a journey from being a leader in baking on the domestic market to becoming a global biotech player. We are entering different markets, not so much geographically, but industrially." ✔ "What helps us is that we are small and flexible. We can modify a product in a month to meet the customer's needs." ✔ "We are always a step ahead. We considered possible threats and thought about diversifying the business. We started exporting in the early 2000s and understood the need to enter foreign markets and build expertise there." ✔  "Our businesses and the markets they compete in are different. Kormotech is like surfing. You have to catch the wave and balance. It's about speed. But Enzym Group is like diving. We need to look for opportunities in depth. There may not be enough air, and visibility may be poor, but when you reach the bottom, you find treasures."

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Trust and connectivity in SEO and social while building brands are some of the key takeaways from this short but very insightful video. Could you please take a moment to watch it?

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What do a music festival and nostalgia have in common? 🤔 Let us tell you how a successful marketing campaign became the key factor in raising over 100 million UAH for the needs of the Ukrainian Armed Forces. Atlas is one of the largest music festivals in Ukraine. This year, the festival had a charitable goal: to raise over 100,000,000 UAH for the purchase of drones for Ukraine's defenders. But where does nostalgia come in? In the festival's warm-up! The organizers of Atlas United, along with 12 festival friends, created a video tribute to famous movies: "Ocean's Twelve," "Fast & Furious," "Mission Impossible," and "Western." The results in numbers: the video garnered over 5 million impressions on Instagram, 605,000 views on TikTok, 500,000 views on YouTube, and countless goosebumps for viewers. The festival brought together 100 artists, businesses, and 63,000 guests. Most importantly, it succeeded in raising over 100 million UAH for the Ukrainian Armed Forces. While some say there aren't enough opportunities, others are creating them! Enjoyed this feature? Support us ❤️ and let us know in the comments what topics you'd like to see in the future.

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If you're interested in AI and still haven't read the second edition of the hAI Magazine published by CampusAI Polska, you should head to the nearest Empik or Inmedio store or order it online with free delivery from CampusAi_pl. Having studied with one of the Editors-in-chief & Head of AI Books - Ewa Chamczyk, PhD for the past year, I'm impressed by how much they've accomplished in such a short time. Congratulations! It's impossible to stay up-to-date on AI news. That's why I'm grateful for people who are willing to do it for us. The more I read, the more I appreciate the incredible possibilities of AI technology. #ai​ #CampusAICampusAI Polska​ #hAIhAI Magazine

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