All 4 Comms’ Post

🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on [email protected] --- #ESG #PolishConsumers #PRinPoland

🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on [email protected] --- #ESG #PolishConsumers #PRinPoland

🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on [email protected] --- #ESG #PolishConsumers #PRinPoland

🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, we have been active in PR for global brands in Poland. --- Any needs or challenges with your PR in Poland? • DM and we will reply within 48 hours. • Call us on 0048 788 252 651 • Or email us on [email protected] --- #ESG #PolishConsumers #PRinPoland

🇵🇱 Almost 3/4 of Poles believe that brands should address issues that are important to their consumers and employees. 📊 This is the main conclusion from the latest publication of the IAB Polska Public Relations Working Group. 📂 What are these issues❓ These include trends such as protecting natural resources, sustainable investments, and policies promoting equality, diversity, and inclusiveness. ➡️ It seems that more and more Poles are keeping an eye on brands and expect them to implement sustainable development goals. 🔎 How does this translate into reality❓ ➡️➡️ Recently, we can see that a change has been taking place in the Polish market in this regard. Consumer opinion is becoming increasingly important for companies – especially since competition is growing in many industries and the fight for customers is fierce. ✅ Systematic actions to implement ESG principles are already declared by 64% of large enterprises in Poland. 65% of surveyed companies considered improving the health and quality of life of employees as one of their most important goals, and 54% – reducing inequalities. ➡️➡️ Integrating them into business strategies is not only about building the trust and loyalty of customers, media, or business partners. These are also new opportunities for development and innovation, which can contribute to increasing the company's market share. 📍 Recent studies on Polish consumers clearly show that communicating sustainable business activities is slowly becoming an obligation for brands. 🇵🇱 We are not talking only about Polish brands, but especially foreign ones – whose origin of raw materials, production or transport processes and employment conditions are often regulated according to standards other than those applied in the EU. ➡️➡️➡️ Therefore, if you operate in the Polish market, proper communication of actual activities and values important to the brand should become an element of your marketing strategy. 💪 Do you need support in communication and public relations in Poland❓ 📩 Contact our experts❗ --- Since 2006, I have been active in PR for global brands in Poland. Sharing raw stories and insights from my experience as a POLISH PR agency director. --- Any needs or challenges with your PR in Poland? • DM me and I will reply within 48 hours. • Call me on 0048 788 252 651 • Or email me on [email protected] --- #ESG #PolishConsumers #PRinPoland

To invite companies from other countries to partner up and promote their brands in Brazil, here is an optimized and direct text: 🌍 Invitation to Partner! 🌍 Are you an American or European company looking to expand your presence in Brazil? We have a perfect opportunity for you! Our Facebook page has 57 thousand engaged followers, ready to learn about new products and services. Offer an advertising combo that will highlight your brand in decoration and lifestyle groups, reaching an audience that values quality and innovation. Why choose our page? Direct Reach: Connect with specific Brazilian consumers in decoration and home improvements. Guaranteed Engagement: Our community is active and interacts with relevant content. Efficient Promotion: Increase your sales and visibility with targeted messages. If you are ready to make your brand shine in Brazil, get in touch! Let's create a campaign that makes a difference together. 📞 Contact us via WhatsApp: (33) 99865-0331 💬 Let's talk about how we can help your company grow! This text is concise, straight to the point and highlights the benefits of the partnership, facilitating understanding and encouraging contact. #Sustainability #GreenBusiness #EcoFriendly #SustainableCompanies #CorporateSustainability #ESG #SustainableDevelopment #EcoInnovation #GreenEconomy #ClimateAction #Sustainability #GreenEnergy #RenewableEnergy #CleanEnergy #EcoFriendly #SustainableBusiness #ClimateAction #GreenTech #EnvironmentalImpact #ZeroEmissions

Last week, we were overjoyed to receive the AMSI award for best social media campaign for small media for our #SelisikIntegritasAkademis series. As our education editor Diyah Hayu Rahmitasari wrote it’s like an early anniversary gift. 💕 TCID will celebrate our 7th year on the 6th of September-a particularly special one. Early this year, this not-for-profit media was in a financial place where we had to plan for the worst in case we seized operations due to lack of funding. It’s the type of challenge that once we survive it, we realize how fortunate we are to have the opportunity to be still doing what we’re doing. It also forces us to reflect on ways to do things better to prevent us from falling into the same situation. The recognition from AMSI provides us with the validation that even amidst the stress of financial uncertainty and the pressure of recalibrating our business model, our newsroom is uncompromising in promoting healthy public discourse on things that matter. However, a dedicated and committed team is not the only secret ingredient that kept us going. To be financially sustainable and become more impactful, we have to innovate, expand our partner-base, and be more targeted and strategic. And we need help to guide us in the right direction. For this, since late last year, we have been forming a board of advisors for sustainability. With the support of our governing and supervisory boards, we have invited outstanding figures to join our advisory board. I wrote a short blog post on how fortunate we are to have them and that we won’t take their generosity for granted. https://lnkd.in/gkgEaDyS Our sincerest thanks to Pak Chappy Hakim, Mas Yanuar Nugroho, and Mas Janoe Arijanto for believing in us and joining The Conversation Indonesia. 🙏

Today in Singapore, leaders gathered with the United Nations Global Compact (UNGC) to leverage the expertise of CMOs and senior marketers, many of whom are WFA members. It was a pleasure to join this regional consultation and to see WFA’s Sustainable Marketing 2030 research co-authored with Kantar serving as a foundation for the UNGC blueprint. Our research can be found here: https://lnkd.in/e722qQDs It was also a pleasure to return to the beautiful Zespri International offices! Thank you Jiunn Shih and Kok Hwee Ng for being such gracious hosts. Thank you to Brynie for supporting and extending invites to some of the Marketing Society's members as well! Some of my key takeouts: - In Asia, we may first need to ‘evangelise’ rather than ‘normalise,’ as the region’s primary challenge in driving greater sustainability may lie in addressing the ‘why’ (knowledge and understanding) before advancing to the ‘how’. - Sustainability shouldn’t be confined to one function alone. Marketing can lead sustainability efforts in communication, advertising, and media - who else will do it otherwise? Yet, a company-wide orchestrator, likely outside marketing, is key for alignment on overarching goals. Every organisation is different; the focus should be on clear roles rather than which function leads, but getting the house in order is a priority. - Traditional communication can miss the bigger picture, over-emphasising minor product or service distinctions and risking greenwashing. We need to include people, planet, and prosperity linked to the 17 SDGs in our marketing foundations and communication strategies—but what does for instance ‘prosperity’ concretely mean in a marketer’s day-to-day? - Brands cannot drive change alone. Broader accountability is needed across the whole ecosystem, from platforms and governments to content creators, retailers or journalists. - There are growing concerns about AI's potential for invisible carbon consumption and increased content waste. - Success stories shared by participants reflected progress over perfection. Many marketing teams for instance are now receiving green claims trainings, produced in partnerships with public affairs and compliance teams. Sue Allchurch Claudia Kirwald Simiao You Rupen Desai Ozlem Senturk Katie McClintock Rahul Malhotra Prerna Suri Gabriel Tan Kim Yang Samit Mehrotra Anthony Wan Racheal Toh Linyun Wei Elvaretta Masda Tjugianto Donna Lee Jezmynn Koh-Turner 許慧珍 Severine Vauleon Joel Gan Michelle McEvoy

Are the Barcelona Principles Being Fully Embraced in South African PR? Our PR Measurement Landscape Report reveals a surprising insight: while 64% of practitioners aware of the Barcelona Principles are implementing them, this leaves a significant gap. This finding raises important questions: → Are these principles practical in the South African context? → What barriers are preventing full adoption? → How can the industry work collectively to improve measurement practices? As PR evolves in the digital age, aligning with global standards like the Barcelona Principles is crucial to demonstrate effectiveness and accountability. Yet, it’s equally important to ensure these frameworks are adaptable to local realities. We’d love to hear your thoughts! What’s your experience with implementing the Barcelona Principles? Download the full report at https://lnkd.in/dW4E4HKg #PRMeasurement #BarcelonaPrinciples

The International Advertising Association (IAA) is proud to announce the appointment of Netza&CO as a Global Compass Member, marking the first Brazilian company 🇧🇷 to join our prestigious global board. This milestone underscores our commitment to driving sustainability, innovation, and transformation within the advertising industry worldwide. At the heart of this exciting collaboration is Fabiana Schaeffer, Co-founder of Netza&CO. Recognized for her expertise in communication, marketing, and sustainability, Fabiana brings the best practices of Brazil’s vibrant marketing ecosystem to the global stage. As a newly appointed member of the IAA’s Global Sustainability Council, she will play a pivotal role in advancing sustainable practices and inspiring innovation across the industry. "We are thrilled to have Fabiana join our Global Sustainability Council to help shape the IAA’s future agenda," said Sasan Saeidi, IAA World President & Chairman. "Her wealth of experience and innovative approach will be instrumental in building a sustainable future for the advertising industry." Under her leadership, Netza&CO has become a benchmark for creative and technological excellence in Latin America, consistently demonstrating a strong commitment to ESG principles. As a United Nations Global Compact signatory since 2016 and one of the UN’s 2024 SDG Pioneers, Fabiana represents the transformative power of purpose-driven leadership on a global scale. This is a proud moment for the IAA, the Brazilian marketing community, and the entire Latin American region. Together, we’re shaping a sustainable future for our industry—and beyond. Welcome, Fabiana and Netza&CO, to the IAA family! #IAA #GlobalCompassMember #Sustainability #Innovation #MarketingLeadership #ESG #GlobalAdvertising #SustainableFuture #UNSDGs 4o