Warsaw Business Journal’s Post

Combating MFA = Made For Advertising sites (a different MFA that is affecting marketers with low-quality ad traffic) #madeforadvertising #mfa #userengagement #adtech #digitalads #publishers

New Advertising Regulations Alert in India! 🚨 Starting June 18, 2024, all new advertisements in India must include a 'self-declaration certificate' confirming compliance with regulatory guidelines and no misleading claims. This applies across TV, radio, print, digital, and online platforms while existing ads are exempt. From June 4, 2024, advertisers can submit these certificates via the Broadcast Seva Portal and the Press Council of India’s portal. Advertisers have a two-week buffer period until June 18 to get familiar with the new requirement. While the intent is to promote transparency and protect consumers, this mandate presents significant challenges, especially for digital ads. Performance marketing campaigns often test hundreds of creatives simultaneously, making multiple declaration submissions impractical. The need to provide detailed information for each ad, including the full script, product or service description, and proposed broadcast or publication date, adds to the burden. This is particularly tough for smaller advertisers and those using digital platforms for targeted, time-sensitive campaigns. International advertisers targeting Indian audiences will also face compliance challenges. Industry groups, like the Indian Society of Advertisers (ISA) and the Digital News Publishers Association (DNPA), have raised concerns. They suggest more feasible approaches, such as yearly declarations where brands guarantee compliance for a set period, rather than requiring declarations for each ad. In summary, while the directive aims to uphold advertising standards, its success depends on practical implementation and industry collaboration. We need a balanced approach that ensures transparency without stifling the dynamism of digital advertising. What are your thoughts on this new mandate? In case you've any updates on this feel free to share in the comments.

Good to see digital video revenues growing across Europe. You’d think at 45% digital ad spend and grossing out at over €21Bn, it wouldn’t be totally revolutionary if it had its own category instead of being lumped in with ‘Display’. Making it easier to apportion agency budgets, manage publisher cost centres and offer a rare opportunity for the industry to call a spade a spade. Here’s to hoping. https://lnkd.in/eCFT2Jp2

Boosting Ad Viewability: A Comprehensive Guide for Digital Publishers https://lnkd.in/g7HyGrtS #adops #advertising #publishing #optimization #monetization #publishers #ads #adrevenue

Promo Codes Could Be Improved, Says Draft Guidelines From IAB Tech Lab. The IAB Tech Lab has released its proposed guidance for how #advertisers & #publishers should adapt to the growing limitations of traditional identifiers, such as third-party cookies & device-based IDs. The draft “ID-Less Solutions Guidance” document, now open for public comment, aims to provide what the digital ad technical standards-setting body says are clear frameworks and actionable insights. One area where #audio #advertising comes under scrutiny is campaign reporting and #attribution measurement, specifically when it comes to the use of #promotionalcodes in audio ads. Discount codes have been used extensively in audio advertising, especially as podcasting has grown in popularity. The IAB document says pros of the marketing tool include the ability to track a campaign at a “coarsely granular level” that works without any click-through attribution. Also, there are no limits on the number of #codes that can be created — they just need to be #memorable. But the report also points to some potential cons, including that some advertisers have a financial disincentive to use promo codes since their use can increase the cost of customer acquisition. It says the scale of users redeeming promotional codes may be too small for effective attribution, and the tool often only works when a purchase or conversion event is observed. To improve a promo code’s effectiveness, the IAB document suggests the use of dynamic discount codes. Also known as unique coupon codes, they are unique, single-use coupon codes that are automatically generated. It says they offer “more granular reporting” than typical promo codes. “We’re entering a new phase where the rules of addressability have fundamentally changed,” said Shailley Singh, EVP & COO at IAB Tech Lab. “This guidance provides the clarity and tools needed to make thoughtful, effective decisions in environments where an ID is not available.” The draft “ID-Less Solutions Guidance” document was developed by the Addressability and Privacy Enhancing Technologies (PETs) working group. It also tackles widespread confusion surrounding ID-less solutions. It offers clear distinctions between traditional and ID-less approaches, outlines key use cases, and provides a roadmap for stakeholders to evaluate emerging technologies. It is part of a series of guidances and specifications being developed by IAB Tech Lab to provide the industry with definitive solutions for better addressability in digital advertising. “ID-Less is evolving quickly and is often misunderstood as purely contextual,” said Chris Watts, CTO of NumberEight. “This guide explains current and future tools for a variety of use cases across targeting, measurement, and more, helping advertisers and publishers develop robust monetization strategies amid signal loss.”

On Wednesday IAB Europe released their 'Attitudes to Programmatic Advertising Report 2024', highlighting the top contender for replacing 3rd party cookies: context No surprises here - it works. Ads placed on premium, trusted sites, particularly news platforms, not only boost visibility but drive deeper engagement and build brand trust. At Teads, our research shows contextually aligned ads are a game changer, grabbing more attention, improving recall, and driving positive sentiment. Seamless, unintrusive experiences creates wins for marketers and consumers alike. Find out more in my blog post: https://hubs.li/Q02Xfd0d0 #teads #contextual #advertisingeffectiveness #brandtrust

"The open web is not an immeasurable place. Therefore, we need to endeavor to find an agreed-upon measurement framework to keep advertising dollars supporting content creation while meeting brand expectations." Mediavine's Amanda Martin discusses how critical measurement and attribution in today's advertising ecosystem in a recent op-ed. #advertising #contentcreation #thirdpartycookies

Interesting insights here

⚙️Dynamic creative optimization (DCO) helps marketers to boost ad performance with personalized, real-time ads. 👇Dive into our article and discover how the DCO tool can enhance your advertising strategy! https://lnkd.in/dgCYYudc #adoptimization #adtech #advertisers #publishers #monetization

Get insights into the future of video ad spend. Learn about the projections for digital video advertising in the U.S. and the latest trends. The post Video Ad Spend And Trends Revealed Ahead Of IAB NewFronts 2024 appeared first on Search Engine Journal . Questioning the performance of your website? Get a free consultation today: calendly.com/corpseosales/ #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices