About
Sunshine is a high-energy, results-driven B2C and B2B senior marketing leader with…
Articles by Sunshine
Activity
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>90% of companies run in some form a digital transformation. Yet, only ~30% see the full economic benefit expected come through. Especially in…
>90% of companies run in some form a digital transformation. Yet, only ~30% see the full economic benefit expected come through. Especially in…
Liked by Sunshine Farzan
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Personal TRANSFORMATION is more than 'change'. It's more than BIG change, and more than LOTS of change. There's a great article on this by Elise…
Personal TRANSFORMATION is more than 'change'. It's more than BIG change, and more than LOTS of change. There's a great article on this by Elise…
Liked by Sunshine Farzan
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The Chief of Staff Executive Education Programme at Harvard Business School. Join over 50 chiefs of staff at one of the world's most prestigious…
The Chief of Staff Executive Education Programme at Harvard Business School. Join over 50 chiefs of staff at one of the world's most prestigious…
Liked by Sunshine Farzan
Experience
Education
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University of Michigan - Stephen M. Ross School of Business
Activities and Societies: • National Society of Hispanic MBAs: Merit-based scholarship • Awarded Fellowship from the Consortium for Graduate Study in Management
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Activities and Societies: Graduated Cum Laude
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Licenses & Certifications
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Career Advisor & Executive Coach - ICF Certified Coach (PCC)
International Coaching Federation
Issued
Volunteer Experience
Publications
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AdWatch: MetLife Hong Kong Pays Tribute to A Dad’s Sacrifices
Wall Street Journal, CMO Today
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How brands can use apps like XiaoHongShu, Baidu Tieba and Ximalaya FM to reach Chinese consumers
The Drum
More than SuperApps: Social media marketing finds its groove in China beyond Weibo & WeChat
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of the Day: MetLife’s Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist
Adweek
Standout spot breaks through the clichés
Honors & Awards
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APAC Effie Awards 2020 - Judge
Confederation of Asian Advertising Agency Associations
Asia Pacific Effie Awards honors the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives.
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Campaign Asia Women to Watch 2020
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Exceptional female talent from the APAC marcomms industry
Read more at: https://www.campaignasia.com/article/women-to-watch-2020-sunshine-farzan-tricor-group/463040 -
Bronze Winner: Innovator of the Year – Advertising, Marketing, PR - Stevie Awards for Women in Business, 2015
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Gold Winner: Female Executive of the Year in Asia - Stevie Awards for Women in Business, 2015
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Campaign Asia's '40 Under 40' Marketing Leaders
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Campaign Asia's '40 Under 40' recognizes the 40 top strategic thinkers, creators, digital stars, and planners in the the Asia Pacific region under the age of 40.
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MMA Smarties 2015 Asia Pacific - Judge
Mobile Marketing Association
The MMA Smarties APAC 2015 represents the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.
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PR Week Asia 2015 - Judge
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PR Week Asia 2015 celebrates the most inspired and successful campaigns and companies in Asia-Pacific’s communications industry.
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Asian Marketing Effectiveness & Strategy Awards (AMES) 2015, Digital Strategy Category - Judge
Lions Festivals and Haymarket
The Asian Marketing Effectiveness & Strategy Awards (AMES) are Asia Pacific’s foremost awards honoring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
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Festival of Media Asia Pacific Awards 2015 - Judge
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The Festival of Media Asia Pacific Awards is the only awards dedicated to the evolution of media, celebrating the best in media thinking and communications across the APAC region.
Languages
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English
Native or bilingual proficiency
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Spanish
Professional working proficiency
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Persian
Professional working proficiency
Recommendations received
20 people have recommended Sunshine
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It was a pleasure to support the Natural History Museum Abu Dhabi with this inspiring event! An enlightening talk from Professor Brian Cox that truly…
It was a pleasure to support the Natural History Museum Abu Dhabi with this inspiring event! An enlightening talk from Professor Brian Cox that truly…
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G-P is a fully remote global company, but one time of year that we all look forward to is the end of year, face to face gatherings... we reflect on…
G-P is a fully remote global company, but one time of year that we all look forward to is the end of year, face to face gatherings... we reflect on…
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We don't just invest in companies; we invest in 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. Our track record of supporting over 10,000 founders and 1,000 portfolio…
We don't just invest in companies; we invest in 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. Our track record of supporting over 10,000 founders and 1,000 portfolio…
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Bonjour Network, Well this has happened: 5 years! Who would have thought that I would create my own business - and a successful one - certainly not…
Bonjour Network, Well this has happened: 5 years! Who would have thought that I would create my own business - and a successful one - certainly not…
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📣 𝐓𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐞𝐚𝐩: 𝐀 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝐁𝐞𝐠𝐢𝐧𝐬 After 25 years in corporate life, I’m stepping away to focus on…
📣 𝐓𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐞𝐚𝐩: 𝐀 𝐍𝐞𝐰 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 𝐁𝐞𝐠𝐢𝐧𝐬 After 25 years in corporate life, I’m stepping away to focus on…
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Yesterday, I had the privilege of joining St. James’ Settlement’s employment skills training program as a volunteer 🙌. Alongside four amazing…
Yesterday, I had the privilege of joining St. James’ Settlement’s employment skills training program as a volunteer 🙌. Alongside four amazing…
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THE BEAUITIFUL GAME called football is powering forward and exciting young and old in ASEAN! ⚽️ 🥅 🙋♂️ MSIG Asia is delighted to support the ASEAN…
THE BEAUITIFUL GAME called football is powering forward and exciting young and old in ASEAN! ⚽️ 🥅 🙋♂️ MSIG Asia is delighted to support the ASEAN…
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Last week I sat down with Binny Matthews as a guest on his podcast series on Outcomes from AI. We had a wide-ranging conversation that touched upon…
Last week I sat down with Binny Matthews as a guest on his podcast series on Outcomes from AI. We had a wide-ranging conversation that touched upon…
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It is a privilege to be on the Board of Integra LifeSciences and to be included on Savoy’s Prestigious 2024 Most Influential Corporate Directors…
It is a privilege to be on the Board of Integra LifeSciences and to be included on Savoy’s Prestigious 2024 Most Influential Corporate Directors…
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Part one of some end of year trips to meet with partners, clients, and my beloved #DreamTeam... first stop: Singapore 🇸🇬! We spent a full-on few…
Part one of some end of year trips to meet with partners, clients, and my beloved #DreamTeam... first stop: Singapore 🇸🇬! We spent a full-on few…
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