Lifestyle Beauty & Style Celebrity Makeup Kylie Jenner Shows Off Natural Look in Makeup-Free Clip The Kylie Cosmetics founder opted for a fresh-faced moment in an Instagram Stories post promoting her vodka seltzer brand Sprinter By Marina Watts Marina Watts Marina Watts is a Digital News Editor at PEOPLE. She has been working at PEOPLE since 2024. Her work has previously appeared on Bustle, The US Sun, Newsweek and OK! Magazine. People Editorial Guidelines Published on November 16, 2024 07:12PM EST Comments Kylie Jenner. Photo: Kylie Jenner/Instagram;Getty Kylie Jenner is looking fresh-faced! The Kylie Cosmetics founder, 27, showed off a makeup-free look on her Instagram Stories on Friday, Nov. 15. Jenner winked and kissed a can of Sprinter vodka seltzer in a selfie boomerang, tagging the brand. Another clip showed her opening the tangerine can with the caption, "Nothing like it." Along with her easy, makeup-free look, she sported a cozy black hoodie and dainty earrings. Kylie Jenner in her November 2024 Instagram Stories post. Kylie Jenner/Instagram Kylie Jenner Says She's 'Grown Out of' Lash Extensions and 'Thick Eyebrows' as She Reflects on 'King Kylie' Era In a mirror selfie posted the following day, the mother-of-two posed in a cropped trench coat and miniskirt paired with knee-high boots. She accessorized with black-framed glasses and a black tote bag. Jenner launched her alcohol brand in March, offering flavors such as black cherry, peach, grapefruit and lime at the time of the launch. "Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can," she said in a statement at the time. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. She added: "Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried — and I’ve tried a lot." Since launching Sprinter, Jenner has cleverly incorporated style moments when promoting the brand. In March, she posted an Instagram Reel of herself wearing a black bikini in a pool, drink in hand. She also shared a TikTok of herself doing her makeup while sitting in the car, which ended with her taking a mirror selfie carrying a pack of the Sprinter cans in a blink-and-you-miss-it moment. When celebrating Sprinter's launch at Catch Steak in Los Angeles back in March, Jenner donned a black latex dress with transparent heels for a night out with family and friends. Kylie Jenner. Kylie Jenner/Instagram Kylie Jenner Wears Skin-Tight Midi Dress at Surprise Visit to Her Sprinter Vodka Soda Pop-Up Event But the glam looks didn't stop there. During a pop-up event for Sprinter in New York City in October, Jenner sported a navy blue skin-tight midi dress. She sipped cans of the seltzer while posing for photos at Food Network’s New York City Wine & Food Festival. Her event also featured Sprinter merch — perfectly combining fashion and her business venture. Close