Kylie Jenner Wears a Tiny String Bikini to Announce New Line of Canned Vodka Sodas Called Sprinter

Kylie Jenner is throwing her hat into the celeb spirit game. 

On Tuesday, the Kylie Cosmetics founder announced the launch of her new canned vodka soda line, Sprinter. The drinks come in four flavors — black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar. 

To bring her new business venture to life, Jenner, 26, worked with drink development expert, Chandra Richter, for one year before the cans were perfected.   

The 4.5% ABV canned vodka soda will be available in an eight-can variety pack for $20 when it launches nationwide on March 21.

“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” Jenner said in a statement.

She said that her entrance into the liquor industry is with a beverage she’s proud of.

“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried - and I’ve tried a lot. I can’t wait for people to taste it for themselves,” she added.

In honor of the launch, Jenner posted a sexy video of herself in a pool wearing a black string bikini. She sips the grapefruit flavor while swimming and laying out in the sun.

Jenner subtly revealed Sprinter on social media before officially announcing the venture. She posted a getting-ready TikTok from her car on Sunday before posing in a mirror holding a case of the cans.

The mom of two is following her sister’s lead into the alcohol space. In 2021, Kendall Jenner launched 818 Tequila. Her announcement gave a behind-the-scenes look at what went into building the brand. 

"For almost 4 years I've been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..3.5 years later i think we've done it!" Kendall, 28, wrote in the post at the time. 

Named after The Kardashians star’s hometown area code, the spirit anonymously won several tasting competitions the year that it launched. The tequila is available in four varieties — Blanco, Reposado, Añejo and Eight Reserve by 818— and is sold at restaurants and bars nationwide, even at 818 Shack, an open-air cocktail lounge at SLS Baha Mar in the Bahamas.

Kendall has been taking her tequila on a college tour. From Oct. 9-11, the model visited four college campuses across the Midwest to promote 818 Tequila. Ohio State University, Indiana University, the University of Illinois Urbana-Champaign and the University of Michigan were all on her list.

The founder made multiple stops at each campus where she surprised students and patrons with signed bottles, meet-and-greets and brand merch items

“i ♥️college @drink818,” Kendall captioned an Instagram montage of her college stops. “Ohio, Indiana, Illinois, Michigan thank you for the warm welcome 🥹🫶”