Lifestyle Food Kylie Jenner Wears Skin-Tight Midi Dress at Surprise Visit to Her Sprinter Vodka Soda Pop-Up Event Jenner sipped her Sprinter cans and handed out goodies to fans at the New York City event By Ingrid Vasquez Ingrid Vasquez Ingrid Vasquez is a Digital News Writer at PEOPLE. She graduated from The University of Texas at Austin with a Bachelor in Journalism. Before joining the team, she worked as an Editor at FanSided and provided work in the celebrity and lifestyle space for brands that include Teen Vogue, Cosmopolitan, EW, and more. People Editorial Guidelines Published on October 21, 2024 03:12PM EDT Comments Kylie Jenner at the Sprinter Fruit Stand. Photo: TheRealSPW / BACKGRID Kylie Jenner is in her Sprinter era! On Sunday, Oct. 20, the reality TV star and Kylie Cosmetics founder, 27, made a surprise appearance at the Sprinter Fruit Stand pop-up event in New York City for her canned vodka soda line. Sprinter also had a presence at Food Network’s New York City Wine & Food Festival on Friday, Saturday and Sunday. Jenner wore a second-skin navy blue dress as she sipped a can of the grapefruit flavor. Fans were treated to not just drinks but also Sprinter gear, stickers, plus sweet and savory bites. "Thank youuuu to everyone that stopped by the @drinksprinter pop up in nycccc this weekend," she wrote on Instagram. Kylie Jenner at the Sprinter Fruit Stand. TheRealSPW / BACKGRID Rachael Ray Announces New Podcast I’ll Sleep When I’m Dead: 'It's Unscripted, Raw and Real Talk' (Exclusive) Jenner launched Sprinter nationwide in late March. The vodka sodas, which come in black cherry, peach, grapefruit and lime flavors, contain 100 calories, 4.5% ABV and no added sugar. Cans of Sprinter. Travis Rathbone Tom Holland Launches Non-Alcoholic Beer Line and Reveals the Surprising Way Zendaya Helped the Process The mom of two worked with drink development expert Chandra Richter for one year before releasing it. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried - and I’ve tried a lot,” Jenner said at the time of her launch. The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now! Jenner also expanded her business ventures by releasing her clothing line, Khy, which earned her a WSJ Magazine brand innovator of the year award. In a November 2023 interview with Vogue, she opened up about being "completely involved" with Khy. "From original concept, to designing, or co-designing if we’re working with other designers, from picking fabrics, colors, I've been in every fit meeting," she told the magazine. Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. "I am the creative director of the brand and marketing," continued Jenner. "There's not an Instagram post or video that hasn't been personally edited by me, there hasn’t been an Instagram post that I haven’t posted myself." Close