Olivia Dyet

At the Launch Vic Awards Nights, there was a lot of talk about the VC’s in our ecosystem, and quite a bit of mention of Angel Syndicates, but no mention of Venture Studios. In fact when people ask me what I do, I often have to explain what a Venture Studio is. So let me make the Venture Studio pitch. Firstly, what is a Venture Studio? Venture Studios give life to startups in two main ways. 1. Ideas are incubated and validated within the Venture Studio, once validated, the team finds the external resources/ people needed to bring the idea to life. 2. External founders brings ideas to Venture Studios, in which the Venture Studio provides services and resources to the founder in exchange for equity. So who is a Venture Studio good for? High Quality Founders, with scalable ideas: The success of a Venture Studio relies on the success of the startups they work with so naturally Venture Studios are looking for the highest quality founders / startups. Early stage founders who are missing a technical partner: During the early days of your startup, if you don’t have a technical partner, you generally require investment or you need to take significant financial risk to fund your MVP build. While most investors won’t want to invest until you have a functional MVP, this is the exact stage many Venture Studio’s like to play in. Why choose a Venture Studio over a development agency? Your developers will have skin in the game The app development process often goes wrong, because building apps is hard. If things go wrong, it’s easy for relationships to sour, and shortcuts to be made. Since Venture Studio’s success is so heavily tied into the success of their startups, by choosing a Venture Studio you have the peace of mind that your developers are so heavily incentivised to deliver an awesome product. Support beyond development Again because the success of the Venture Studios are so heavily tied to the success of the startup, it’s in the our best interest to ensure you are supported beyond your product build. So when it comes to GTM, capital raising and beyond, we aim to provide support and introductions where we. De-risk your financial position So this is the obvious benefit, get to launch without paying or paying a lot less. All of this is not to say, VC’s, Angel’s, Dev Shops all don’t play an important role in this ecosystem, I just feel the Venture Studio voice needs to be heard a bit louder.

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🌿 Final Day to Join X-Hemp's Mission: Capturing Carbon & Building a Better Future 🌿 Over $700k raised so far in an absolutely incredible performance by Andi Lucas and her passionate community! X-Hemp Pty Ltd's CSF campaign on Birchal closes TONIGHT! Don’t miss your chance to invest in a truly transformative business at the forefront of eco-friendly building materials. X-Hemp is Tasmania’s ONLY hemp fibre processing mill and one of only five in Australia. With strong first-mover advantage, they’ve already tripled the number of hempcrete homes built in Tassie, proving the demand for fire-and-flood-resistant, carbon-neutral building materials. Founded and operated by the trailblazing Andi Lucas, X-Hemp isn’t just building homes; they’re building a movement. Their innovative products like hempcrete, HempWood®, and HempWool® are tackling climate change from both sides of the construction supply chain. With contracts in hand, MOUs with U.S. partners, and a warehouse full of raw materials ready to convert into retail and B2B goods, they’re perfectly positioned for rapid growth. This is your last chance to be part of X-Hemp’s mission to replace traditional building materials with plant-based alternatives, while locking carbon into homes and delivering long-term environmental benefits. Invest now to help them scale their production, diversify their product range, and continue disrupting the building industry. Always consider the offer document and general CSF risk warning before investing. #EquityCrowdfunding #Innovation #Sustainability #Hempcrete #ClimateAction #FemaleFounders #CarbonNeutral #Startups #EcoFriendlyBuilding 🌏

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The more I connect with like-minded leaders, the more I see the power of impact-driven business. It’s why I love what I do and the incredible clients we work with daily. One standout story is our recent work with RUNN SOFTWARE a New Zealand-based #BCorp. They found us through the BCorp directory, seeking a partner who shares their ethical values. Their thoughtful selection and interview process ensured their values were upheld throughout. We placed our first candidate with them, and they were so thrilled that they’ve already entrusted us with another role. We also collaborate with clients like Ranger Power (renewable energy), and Regenified™ (regenerative agriculture), and Ritual Zero Proof (non alcoholic spirits). These companies are dedicated to making a positive impact, and it's been a privilege to support their missions by finding the right talent. We’re proud to partner with companies that see the bigger picture and strive to make a meaningful impact. Thoughtful recruitment and a focus on values create a more engaged and effective workforce. P.S. Do you know a company that prioritizes values and impact? Give them a shoutout in the comments! #PurposeDriven #BusinessImpact #CreativeAlignments #Recruitment #Leadership

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With over 110 companies including the likes of Canva, Linktree, Employment Hero, Zoomo, Athena & many more, in their fast-growing portfolio, having helped over 250 founders create more than 17000 jobs, Airtree as the one of the most iconic Venture Capital firms in Australia & New Zealand doesn't need an introduction. I am super excited to have joined forces with Airtree as an Angel through their Airtree Explorer initiative for Angels across ANZ. Having just relocated to Australia from Southeast Asia last year, as a part of this initiative, not only do I intend to pick up the nuances of angel investing in Australia but more importantly I am so looking forward to meeting the like-minded individuals, investors, and founders building the next generation of tech companies out of Australia. If you're a founder based in Australia, working on a game-changing idea, please do feel free to reach out for a chat. And, if you're a startup that is already getting good traction & therefore intends to scale within Australia and to larger markets like India, Southeast Asia, USA, I will be happy to share my experience and help with introductions within our network. Also open to helping Aussie founders with their tech & product development, marketing, revenue growth initiatives for the ventures across B2B Tech, AI, Cyber Security, Robotics & Automation, Sustainability, Decarbonisation & Energy Transition, Manufacturing, Carbon Accounting, etc, areas that may have synergies with any of our group companies. If you're building in Australia with a mindset of Global from Day 1, and would like to bounce of ideas, or request an introduction to the Airtree team or any of the fellow angels, I will be open to helping if it is something that aligns with the fund thesis at Airtree. Until then, let's keep the hustle on... 🚀

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🎙️ The Growth Cartel's Weekly Wrap is Here! 🎙️ We dive head-first into the latest in the Australian startup scene with Brandon Burns. This week, we’re unpacking the highs and lows, lessons learned, and the incredible innovations shaping our industry. 🌟 Here’s a taste of what we’re talking about: 📉 The challenges behind Swoop Aero’s liquidation. 💪 How Pronto Pilates is redefining fitness with crowdfunding. 🛠️ Australian Droid + Robot’s (ADR) game-changing tech for mining safety. 🌱 Why the #NorthernTerritory’s startup scene is buzzing, thanks to companies like Raindrop. 🧠 The AI tools from Edexia (YC W25) that are revolutionising how teachers engage students. 🔎 And… are we seeing the startup market’s energy starting to rise again? 🎧 Tune in now for your dose of insights and inspiration: 📺 YouTube: https://lnkd.in/gt7nkeYa 🎧 Spotify: https://lnkd.in/gVBv-jM8 🍏 Apple: https://lnkd.in/gywWuGt6 #TheGrowthCartel #Startups #Innovation #Crowdfunding #WeeklyWrap

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Bootstrapping is great but it can be hard to think BIG Whilst Matthew Sarre and I love the freedom of not being beholden to investors with Jumpstart we often fall into a trap of making incremental rather than step changes. With impetus from our incredible team, we have forced ourselves to think bigger this year in 2 phases: 1️⃣ Making our core product more scalable, which we have done through the platform Hugo Hazard has built 💻 ! 2️⃣ Using this platform to build a new stream for junior software engineers in the most scalable way possible 📈 Speaking to many senior Devs and CTOs (literally just talking to Max Huckerby at innerworks.me this AM!), finding good software talent is one of the biggest problems early stage startups face. Launching this stream deserved something big... SO we’ve teamed up with AutogenAI to give talented engineers an insider's look at the challenges London's leading CTOs are solving. Join us on 27th Nov for: 📽 Demos from 3 top CTOS at some of London’s most exciting startups 📲 An opp post event to connect with CTOs + apply directly to roles you’re interested in 🍻Chatting with a bunch of impressive devs & founders (fuelled by beers + pizza) See the pic below for a flavour of what Jumpstart events look like! Tickets are free but spaces are limited. Link in comments to reserve your spot 👇 #Startups #Jumpstart #Softwareengineers

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12 deals before Christmas! A massive few weeks ahead here at Birchal And female founders getting it done. Congrats to Jay Curtin and the team at Got Bakey for closing their $180k raise last week. And thrilled to see Andi Lucas founder of X-Hemp Pty Ltd in The Australian over the weekend. Closing in on $500k raised, doing an amazing job! Other things that piqued our interest this week: IPO market thawing according to Simon Evans at The Australian Financial Review. Klarna announces its plans to list in NY and not London. Australian Business Growth Fund (ABGF) commissioned report released last week identifies $38b equity funding gap holding back growth businesses and Australian productivity. Lots happening over the next few weeks, check it out in the comments. #equitycrowdfunding #csf #investment #startups #australia #founders

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Even though I’m an Aussie, up til now we’ve only been helping European and American startups find their investor match... 🫣 But that changes TODAY! 🥳 B Found's 1st Aussie startup just kicked off their campaign with us, and here’s the juicy behind-the-scenes scoop: - Targeting 2800 investors across two campaigns—one powered by AI personalization, one old-school style - Every investor has already shown interest in this specific niche (they’re basically raising their hand 🙋‍♂️) - 6 spicy email variations in play - Using three different email platforms so deliverability is sorted - 40% of the list is dedicated to AI A/B testing. The winners get to hit up the rest of the 60% What’s next? Tweaks, tweaks, and more tweaks. This is the test group. We’ve got plenty of investors left to keep testing and improving. Let the games begin! 🎯 Pictured: Launching this client's campaigns (and this post) from today's 'desk'. Client work > Lunch 💪 --- If you want expert help to do this for your fundraise, that's what we're here for! 🏆

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How much does a company waste on duplicated / unused technology? According to a report* NZ businesses are wasting $334M / year technology they don't use. For small business for $900 of spend, $600 of that was going to waste and when you scale.... phew.... it's not pretty! And while a 2022 report, I don't think this has got better. At STATE3 we see this a lot. A proliferation of similar technology all doing a similar job or technology subscriptions which were brought and used once if at all... why have one SaaS subscription / portal / CRM / app when you can have 6 that do the same thing and that are possibly never used! The reasons are pretty straight forward: Poor Processes IT Investment - The business goes off roading and buys something on a credit card without due diligence or engaging with the digital / technology team first. Shadow IT - total frustration with the processes in-house so someone gets a bright idea and buys something.... Mergers & Acquisitions - a company acquires another and they keep everything separate and ta dah! There will be others. In hard economic times, the belts get tightened so it makes perfect sense to aim for where the bloat is... in the spend that is duplicated or not used. And this means taking some steps, such as.... * Figure out what you have (Technology / capabilities audit) * Find out if its actually being used (surveying usage (if possible) * Standardise Technology Offerings via a menu of options * Move to a 'user pays' model * Undertake the very unsexy approach of strengthening technology Governance by making people accountable and responsible. We can help with this by showing you what you have, how integrated it is with the rest of your stack and what the TCO is. When you know what you have, you can optimise decision making and ditch the risk. #digitaltransformation #businessstrategy #success #state3enterprise * Report: https://lnkd.in/gRxU_7mC

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I’ve been quiet for a while… but I’m excited to finally break the silence. After an incredible journey with TradeSquare—where we built Australia’s first B2B marketplace, attracted thousands of wholesalers, 25,000 buyers in just 18 months, and secured $28 million from Tiger Global—our hard work paid off. It felt like there was no limit to what we could achieve. But as life often does, the universe had other plans. The global and local economic shifts forced us to pivot and, ultimately, close the chapter on TradeSquare. There were big wins, but also tough moments—particularly having to let people go as we fought to stay lean and adapt. In July of last year, I officially stepped down as COO with both great achievements and invaluable lessons. But I’ll be honest—it took me time to recover. When you’ve flown so high, the crash can be hard. But this post isn’t about TradeSquare. It’s about what came next. After working 60-70 hours a week, suddenly having free time felt… strange. So, I embraced it. I reconnected with myself and, more importantly, with my kids. Being there for every school run, sports practice, and bedtime chat—it’s been incredible. Those who know me understand that I love being in the details, fully involved in the execution. So naturally, I brought that same energy to parenting (maybe a bit too much—my family kindly suggested I find a new “occupation” after a few months, haha!). And so, I opened myself up to consulting. I had the privilege of working with amazing businesses and leaders, helping them unlock quick wins. But consulting wasn’t enough for me. I missed creating something of my own, driving impact, and seeing ideas brought to life quickly. Frustration crept in when I’d suggest bold ideas, only to see them take too long to materialize or, worse, go unexecuted. This experience prompted me to reflect deeply—on my career, on what I’ve achieved, and the unique value I bring. I realized there’s a gap in many scaleup businesses today, a gap I’ve naturally filled throughout my journey. In January, I decided to test something new, an experiment to bridge this gap. Fast forward, and I’m proud to say this experiment has not only been validated but is already delivering meaningful results for my clients. I’d love to dive deeper into what my new venture is all about… but I promised myself to wake up LinkedIn first and share this journey in chapters, like a story that unfolds over time. If this post sparks your curiosity and you want to know more, feel free to reach out! I’d be happy to share our credentials and the link to our website. Let’s see what this post brings. 🚀 #GrowthMindset #Scaleups #VentureCapital #Leadership #OperationsX #BusinessGrowth #ExecutionMatters #VC #PortfolioSupport #ScaleupSuccess Signing off Roey P.S I'd like to take this opportunity to thank TradeSquare peeps Einat Sukenik Nati Harpaz Quentin Williams Jal Milne Daniel Lavi Jack Delosa Noa Rein Allan Tuback 🌊 Vinko Grgić Pam Fairnington Jon Bird

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Each month I find (and share) more and more fully-remote roles across Australia and New Zealand. While there's a lot of engineering roles, I'm also seeing sales, marketing, operations, legal, and finance roles too. Check out the numbers for May! - 460 newly advertised fully remote roles - Remote, Atlassian & Microsoft are hiring the most roles in the region - Some standout home-grown teams are hiring fully-remote including Ignition, Buildkite & Budgetly #RemoteJobsANZ #RemoteWorkInsightsANZ

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Some more great coverage off the back of the #GlobalSearchAwards win, this is in New Zealand from the Fairfax Media, The Southland Times & #ThePress Stuff, telling the story of Ben McIntyre's journey, teaming up with Dan Sim and taking the world by storm with Kia Ora Digital. One helluva story - congrats Ben, Dan, and the whole team. It's a privilege being part of this SEO 2.0 movement, where it's all about generating revenue from organic search for our eCommerce and SaaS clients worldwide. #EveryConversationIsGold #BuildingAnOrganicRevenueRocketShip #WaitUntilTheTechnologyIsReleasedForKeywordRevenueAnalysis

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Hey LinkedIn Family! I just read an insightful article from The Guardian about the incredible journey of Torello Farm Gate Store in Victoria, and I couldn’t help but feel inspired! 🌟 As someone passionate about community-driven initiatives and sustainable food practices, I wanted to share a few key takeaways that resonate not just with local producers but also with our mission at uForage. 🥰 Community Connection is Key: Torello Farm has cultivated a strong bond with its community by offering fresh, locally sourced produce straight from the farm. This dynamic fosters a sense of trust and support among consumers, much like what we aim to achieve at uForage. By connecting local growers directly with consumers, we’re reimagining how we access food! 👨‍🌾 Supporting Local Producers: The article emphasises the importance of investing in local food systems. At uForage, we’re all about championing local producers—from farmers to artisanal makers. Every time you share or swap food through our platform, you’re supporting those who pour their passion into their craft. 🌻 Sustainability is a Shared Responsibility: Torello’s commitment to sustainability serves as a reminder of how every action counts. By reducing food waste, supporting local agriculture, and embracing eco-friendly practices, we can all play a part in nurturing our environment. At uForage, we encourage users to think sustainably, making it easy to give surplus food a second chance. 🤝 Creating Accessible Food Sources: The article highlights the need for accessible food options for everyone. Through uForage, we’re working to ensure that every community member can access locally grown, healthy food without barriers. Let’s level the playing field and make sure that fresh produce is within everyone’s reach! 🍏 Empowering Consumers: Finally, the story of Torello Farm Gate Store reflects a shift towards empowerment—empowering both producers and consumers. By using uForage, you tap into a movement that not only enriches your own food choices but also uplifts your community. Together, we can redefine what it means to eat locally and sustainably. Torello Farm Gate Store is a perfect example of how we can nurture our local food cultures and support one another. Let’s continue to champion these values at uForage, making our communities stronger and more resilient, one food swap at a time! 💚✨ What are your thoughts on supporting local food systems? I’d love to hear from you below! #Sustainability #LocalFood #CommunitySupport #uForage #FoodSecurity #FarmGate https://lnkd.in/gYS37xEx

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"Consumer expectations level up every year." Wise words from my friend Adam Sharon-Zipser as he kicked off a panel at Elephant Room's 10th birthday event with pretty much every incredible Australian fashion label in one room celebrating him, his business partner Matthew Ding and the team. A few more key takeaways from an incredibly experienced panel: "Your product is your best retention tool" said Shaun Greenblo from Boody. It was then interesting to hear him talk about the rise of Temu and I thought to myself, how will this not impact his best retention tool in 2024? Suzy Nicoletti talked about her time at Google where she spent her days convincing customers Google was a thing! When I look back, I feel this is not too far from those who still need convincing that AI is going to change our world as we know it. Leonie Faddy from Go-To Skincare Pty Ltd was joined with a lot of head nodding when she talked about how competition is more than 20x today what it was pre-covid and the barriers to entry are now non-existent. Discussion then turned to the future and I had two key takeaways outside of the obvious AI: 1. A consolidated single customer view across channels that is simple to use, understand and achieve ROI with is an area ripe for disruption. -> I couldn't agree more, why should you have to pay 6 figures to understand how your customer shops across channel in your business? 2. The fastest growing ecommerce businesses on Meta are run by analysts not product centric operators. -> What's the difference? Analysts are focused on unit economics and aren't tied to selling any particular product tomorrow or in the future. They are nimble and focused on being a profitable business. What do you think the future holds from ecommerce?

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MORE SOFTWARE SUCCESS 7 years old and InvestorHub is already worth $34 million. Congrats then to ▲ Ben Williamson and Rhys Davis on their latest step forward. Shout out too to Ashley Baxter, founder of Monty Compost Co, another tech firm leaning heavily on both hardware and software. Can you see the elephant yet? Software is where it's at and just about every rapidly growing business is making it. We must start to acknowledge this at the most senior of levels. Our future quite literally depends on it! #MrSaaSSays - Bang, bang, bang goes my head against the wall https://lnkd.in/dvWWvKxX

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The latest data on investment to female founders is concerning, slumping to its lowest level since 2019, as reported by Tess Bennett at The Australian Financial Review this week. A lot is written on this topic, and what needs to change to fix it. But I love the simplicity of Joan Westenberg's piece in Startup Daily recently, that it is a choice. People choose not to fund women. Perhaps this is why Birchal and the CSF industry has performed so much better (with more work to do, for sure) on deals completed and funds flowing all women and mixed teams. Because the choice to invest in women founders has been opened up to a national audience of people that have traditionally not had a choice. Until now. 10% of all funds invested through Birchal have gone to all-women led businesses. Thanks to Samar Mcheileh an the team at Scale Investors Pty Ltd for bringing the industry together so we report on these figures publicly now. What gets measured get improved. We've worked with so many amazing women founders at Birchal. And today, you have a choice to support the amazing team at Váhy. Their Birchal campaign closes tonight. Co-founded by Anna Weatherlake and Katherine Macdonald, Vahy is on a mission to bring ingredient transparency to the fragrance industry. Their products are 100% natural, IFRA and ISO 9235 compliant, PETA certified vegan, and cruelty-free. They are dedicated to using only the purest natural ingredients, ethically and sustainably sourced with 'farm to wrist' traceability. Vahy is the perfect example of a female-founded business that deserves your support. Since launching in 2020, Vahy’s 100% natural fine fragrances have taken the market by storm. Their award-winning scents, free from petrochemical synthetics, denatured alcohol, and phthalates, have been universally loved. In FY23 alone, Vahy’s revenue grew by over 800%, hitting nearly $1M with a 35% profit margin. With US distribution already secured and ambitious international expansion plans, Vahy is poised for significant growth. Their offer closes tonight! Check it out, link in the comments. Always consider the offer document and general CSF risk warning before investing. Emily Macfarlane Ewa L. Dulce M. Colin Carley Grelié Elizabeth Ryan Jane Ingram Kimberley Chee Kate O'Keeffe 🌱 Judy Anderson-Firth #InvestInWomen #FemaleFounders #SustainableBusiness #startups #crowdfunding

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💰 NSW FUNDING OPPORTUNITY 📣 Exciting news for startups and innovative SMEs! Investment NSW has launched their MVP program. And while, yes - you may just be the Most Valuable Player - they're really on the hunt for applicants with a Minimum Viable Product. The program offers grants from $25k - $50k to support businesses in the critical product lifecycle stages between early-stage research and mature investment opportunities. The aim is to drive the commercialisation of highly innovative and new products, providing the necessary funding to turn groundbreaking ideas into market-ready solutions. Key benefits of the MVP Ventures program: → Financial support to bridge the gap between initial research and securing larger investments → Encouragement for the development of pioneering products that can lead to significant market advancements → Assistance in accelerating the path from concept to commercialisation 🖥️ Go to: https://lnkd.in/gj9hsUHR Georgine Roodenrys Nicole T Garofano, PhD, AAIP Cle-Anne Gabriel Lisa McLean Charlotte Connell Sally-Anne Käsner Anna Minns Caitlyn Touzell Neil Makepeace GAICD Mick Liubinskas ⚡️ Michael Batko Louella Carr #CircularEconomy #Sustainability #ZeroWaste #NetZero #NSW #Innovation #Startups #SMEs #MVPVentures #Commercialisation #InvestmentNSW #MVP

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One thing that I get an absolute kick out of is meeting founders and startups in the Brisbane community that only a few or select people have heard about 🤫    They're not pounding their chests daily on socials, instead are busy doing the work, building new innovative ideas, and launching products globally with astronomical success. You meet them and you're immediately blown away by the modesty of these hyper-intelligent individuals that are just simply "getting shit done" 💪    So when I meet people like this, I feel obliged to make noise about out them, because frankly, these companies are so bloody awesome and so impressive that everyone SHOULD know about who they are and what they're up to.    One of these examples I had the privilege of meeting recently is Gelomics – a BioTech startup founded by QUT's BridgeTech alumni Christoph Meinert, PhD. Adam and I were blown away by hearing how far they've come from R&D-stage in circa 2018, to today where the team is now distributing their products to 23 countries worldwide, tackling the issue of the reduction of clinical reliance on animal testing.     Why was it so impressive? Let me give you the scoop - their system reduces reliance on animal testing, potentially saving up to $65 billion annually by preventing late-stage drug failures. Currently, over 200 million animals are euthanized for research each year and from them, 90% of drugs fail after these costly animal trials, their product offers a more efficient and ethical alternative. Their technology cuts animal testing by up to 30% and saves $83 million per drug candidate, improving testing accuracy and efficiency.     This is a massive problem and while I don't use beauty products myself personally (I'm more of a 'body wash goes on head because it's part of my body' kinda guy 🥴), up to 80% of the top 50 beauty brands globally still test on animals to this day.    It's yuck, it's inefficient, and we should be doing better – and it's rad to see inspiring, forward-thinking startups like Gelomics doing just that 🤩    Give them a follow and support our #brisbanestartupheroes, because I feel we can all agree that monkeys should be swinging around in the wild, being all monkey-like and eating fruits and stuff 🐒🍌 and should absolutely not be injected with chemicals and killed for clinical data that isn't relevant 👇    Gelomics #BrisbaneStartups #StartupsToWatch #TechForGood #BrisbaneTech #EthicalTech

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One of my favourite parts of being a startup founder is connecting with other founders. This month, on separate occasions, I had the pleasure of sitting down with three different Australian consumer tech founders - Ryan Lindsey from Outside, a serial entrepreneur with a track record of scaling startups, Will Kent who recently launched ReciMe in the US and Cara Davies who exited Steppen after experiencing lightning user growth in only three years. There’s an abundance of information and advice out there, and it can be as distracting as it is useful. These five insights were especially pertinent for us - but take or leave at your will.. 💸 Monetise early - don’t wait for mass user acquisition. If you’re worried it’s too early for users to see enough value from your product to be willing to pay, you have bigger issues. 🍯 Hone in on one sticky feature - avoid complicating your product with too many features. Identify one single point driving retention and sprinkle just the right amount of friction to monetise it. 📈 Simplify your GTM - adopt a clear, methodical and layered approach to measure effectiveness. 💊 Paid marketing is like a drug - impactful, addictive and costly. Prioritise organic channels, especially whilst pre or early-revenue. 😍 Do not compromise your USP - creating a scalable and replicable solution should not come at the price of your value proposition. Build for your customer first, you won’t reach venture scale without it. 🧡 Humpday is a one day a week, IRL focused dating app for people who hate dating apps. humpdaydating.com #startup #business #dating #development

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