Bókun, a Tripadvisor company

📢🎉 Exciting News... We’ve got new flexible pricing options! We are excited to announce our new tiered pricing plans. To ensure our operators can grow their business cost-effectively we have introduced lower booking fees (0% to 1.5%)! On top of low booking fees, we will continue to waive our booking fee on offline and Viator reservations! 👏 We thrive on helping operators grow their business which is why we don’t have any lengthy contracts or lock-ins and you can move between plans as your business expands. 🚀 Please note: existing Bókun PRO users will be able to continue using their current plan as normal. Want to compare our plans or try out our 14-day free trial? Get started at www.bokun.io #Toursandactivities #bookingsoftware #channelmanager

Exciting News! KKday is now in the Bókun Marketplace! 🚀 KKday makes it easy for travellers to discover and book unforgettable, authentic local experiences in over 92 countries worldwide. Tour operators can boost their bookings by reaching over 10 million eager travellers. 👀 At Bókun, our mission is to connect the Experiences industry so we are thrilled at this new partnership! 🤝 Bókun operators can find KKday in our Marketplace now! #KKday #ToursandActivities #ChannelManager #OTAs

2025 is just around the corner! 🔮 We've been talking to our operators to find out what will be their main priorities in the new year, and the results are in! 🚀 Somewhat unsurprisingly, operators are focusing on growth next year with 85% looking to grow their bookings. Interestingly, in second place is expanding product portfolios by launching brand new tours. Did you know? The Bókun Marketplace is the perfect place for growing bookings with global OTAs and 6000+ local resellers. 🙌 At Bókun, we see operators who move from just 1 to 2 sales channel see a 4x increase in gross booking value! And, if you are looking to launch new products in 2025 you can partner with complementary suppliers to create bundle or combo experiences! This allows you to expand your product line without having to create brand new tours. 🤝 📈 Want to start your growth journey in 2025? Head over to Bókun to try out our 14-day free trial.

🙌 Brand new: Marketplace update! 🙌 CheckYeti has joined the Bókun Marketplace and we couldn't be happier! 😀 CheckYeti is one of the leading online booking platforms for mountain and beach destinations - including skiing, rafting, mountain biking, paragliding, diving, boat trips and many more. With 12,000+ offers in 25 countries, and over 2 million happy travellers, we are excited to make it easy for our operators to connect and sell on this platform. #ChannelManager #ToursandActivities #CheckYeti

Last month we held a joint webinar with a few of our great Bókun partners, in which we dived into top tips into how to increase revenue and reviews. One partner, CartStack + RezRecover, explained the numerous benefits of a cart abandonment strategy. This included: 🔹The importanc of hyper-personalisation 🔹How to match tours to travellers for increased relevancy 🔹The best time to send out emails for improved open rates Want more insights on growing your bookings? Try out Bókun for free for 14 days to be notified of our future webinars. 🤓 #CartAbandonment #ToursandActivities #TourBookings

Do you like to stay active on your holiday? You're not alone! Skift research found that 49% of travellers consider day trips and experiences as extremely or very important when planning their trip. 🚀 Another survey found that 43% of 18-24 year olds have taken an activity-based holiday in the past 24 months. These activities range from walking, cycling, water sports and yoga retreats. 🚴🏄 💡Operators who provide activity tours should look to sell with global OTAs and Google Things to do as they are commonly used during the research phase. They should also consider building their social media presence to be discoverable and capture more demand from travellers. #ActivityOperator #ToursandActivities #ExperiencesIndustry #TravellerTrends

📢 PSA: Operators update your availability for 2025 now! Recent data from Tripadvisor suggests that 80% of travellers started to plan their winter trip 1-6 months in advance. During the research and planning phase it is also common for travellers to start considering their on-trip experiences, with many booking before they arrive. This trend is set to continue into 2025 so it's important for operators to have updated their availability in order to capture early-bird bookers! 🐦 💡 At Bókun, we suggest making sure your tours and activities are bookable for at least 6 months in the future. 💡 #ToursandActivities #TravellerTrends #TourBookings #BookingSoftware

Travellers are taking to the skies 🌌 According to Skycanner 2025 Travel Trends report, one of travellers biggest questions this year was 'Where to see a solar eclipse?' Next year, travellers will be able to catch four eclipses across the globe. Travellers are also eager to experience the Northern Lights with searches for Akureyri, Iceland increasing 383% year-on-year. 🌃 Operators who want to capture more of this demand should make sure they have availability open at least 6 months in advance. Operators should also look to send email campaigns to travellers, around eclipse dates, to drive more bookings! 💡 #AstroTourism #NorthernLights #SolarEclipse #TravellerTrends

There's a tasty trend happening in the Experiences industry...😋 The recent WTM Global Travel Report 2024, found that 92% of travellers are now interested in sampling local local food and drink, when compared to 2019! At Bókun, we love to keep on top of emerging trends and have seen a HUGE 205% increase in culinary experience bookings when comparing Q3 2022 to Q3 2024! We've also seen a 60% increase in the last 12 months alone. 🍝 💡 If you are an operator offering food and drink tours make sure you are shouting about your experience in your images and descriptions. And, for operators who want to tap into this trend, try partnering with complementary suppliers to create bundle experiences! #TravellerTrends #FoodTours #CulinaryExperiences #ToursandActivities

The Bókun team wants to say a big thank you to Arival for another great event! 🚀 The team had a great time in Edinburgh catching up with many suppliers and partners and meeting new faces! We also had our notepads and pens at the ready to soak up the many industry insights that were on offer. 🤓 W also want to say thank you to The Royal Zoological Society of Scotland for talking us through how they create and optimise their engaging immersive experiences, as well as letting us feed the otters! 🦦🐧 #ExperiencesIndustry #Arival #ArivalEdinburgh #ToursandActivities