Bókun, a Tripadvisor company’s Post

Do you like to stay active on your holiday? You're not alone! Skift research found that 49% of travellers consider day trips and experiences as extremely or very important when planning their trip. 🚀 Another survey found that 43% of 18-24 year olds have taken an activity-based holiday in the past 24 months. These activities range from walking, cycling, water sports and yoga retreats. 🚴🏄 💡Operators who provide activity tours should look to sell with global OTAs and Google Things to do as they are commonly used during the research phase. They should also consider building their social media presence to be discoverable and capture more demand from travellers. #ActivityOperator #ToursandActivities #ExperiencesIndustry #TravellerTrends

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