Vishal Gupta

In today’s dynamic business landscape, enhancing brand visibility is crucial for any organization looking to make a mark. Digileap India, a prominent advertising agency, understands the intricate strategies required to elevate brand identity and propel businesses to success. This blog delves into the pivotal role that advertising agencies, like Digileap, play in bolstering brand recognition and establishing a strong market presence. 👉Follow me at ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

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Discussing the rise of retail media on The Economic Times. Rise of retail media in India underscores the growing significance of platforms leveraging consumer data for highly precise ad targeting. By integrating advanced analytics and purchase behaviour insights, retail media channels are becoming essential tools for advertisers seeking to optimise engagement and maximize ROI. This trend highlights a broader shift in digital marketing strategies, where data-driven approaches are reshaping how brands connect with India's rapidly expanding online consumer base. #retailmedia #digitaladvertising Javed Farooqui

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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Zudio is an exceptional success story in an otherwise mixed retail/ecom performance of the Tata Group. India's glaring income inequality is unfortunate, but brings definite opportunities for businesses. Zudio, with 600+ physical stores and 80% of those in non metro locations, is a validation of the huge opportunity that lies beyond the top 1% of India. The rich are getting richer and some brands are premiumising to cater to them. Notable examples are automobiles, real estate and liquor. All three categories have seen average selling price surge over the last one decade, and more so post-2020. But a much larger opportunity, and perhaps easier to tap, lies within the 40-50 crore people who live in non-metro urban areas. Zudio has done exceptionally well in this context. With deep penetration in non-metro locations, it's bringing fast fashion to the true masses. These are places where qcom won't dare to reach, because the economies of scale won't work out due to smaller populations, preference for local brands and smaller skus, and lower order sizes. But despite 600+ stores and ambitious growth plans, I believe Zudio will only be able to capture a tiny share of the market. The market is huge yet fragmented, and at least 100 more brands should be ready to enter the fray and carve out their own share. This non-metro aspiring class of India is about to launch a relentless pursuit of growth, and brands that are ready to serve this market will win big in the years to come.

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𝗕𝗿𝗮𝗻𝗱 𝗺𝗲𝗲𝘁𝘀 𝗕𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱: Brand partnerships and placements in Bollywood have become a classic strategy, blending cinematic magic with commercial prowess. From Coca-Cola’s seamless placements in Taal to ICICI’s presence in Baghban and trendsetting brands like Mokobara in Crew, Bollywood has proven to be a fertile ground for brand stories. 𝗣𝗲𝗿𝗸𝘀 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝘃𝗶𝗲𝘀: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: With minimal distractions, moviegoers are fully immersed in the story, providing a captive audience. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: Movies offer a golden opportunity for brands to bond with audiences on an emotional level, keeping their attention for a solid 1.5 to 3 hours. 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗛𝗮𝗹𝗼 𝗘𝗳𝗳𝗲𝗰𝘁: When a celebrity endorses a brand, it amplifies the promotion, leveraging their star power. 𝗔 𝗥𝗲𝗴𝗮𝗹 𝗔𝗳𝗳𝗮𝗶𝗿: 𝗧𝗮𝗻𝗶𝘀𝗵𝗾 𝗮𝗻𝗱 𝗝𝗼𝗱𝗵𝗮 𝗔𝗸𝗯𝗮𝗿 Among all these brand and Bollywood collaborations, Tanishq’s partnership with Jodha Akbar stands as a shining example. The film provided a majestic backdrop for Tanishq’s stunning jewelry, perfectly matching the film’s narrative. The cherry on top? The regal role was played by the former Miss World herself, Aishwarya Rai. Tanishq didn’t just showcase its exquisite craftsmanship; it embarked on a journey of creativity. Two hundred artisans dedicated 600 days to craft the 400 kg of gold and precious stones used to recreate the grandeur of Mughal-era jewelry. The intricate process involved deep research into Mughal and Rajput motifs, including studies of 16th-century miniature paintings, private collections, and the Akbarnama. This grand effort beautifully reinforced Tanishq’s brand promise of “revitalizing tradition.” The result? A breathtaking collection named “Jodha Akbar,” featuring 400 products at various price points, translating into an astonishing profit line worth INR 250-300 Crore (INR 2.5 Billion). In this Bollywood magnum opus, Tanishq didn’t play a sidekick or an extra; it took center stage and shone brightly. Do you know of other brands that have taken the lead role in movies? Share your stories in the comments! #tanishq #titan #jodhaakbar

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Super excited to launch our new " Brand Track" product under Smytten Pulse. This is true power to modern marketeers and to new age brands. It's just 3 clicks to set up your brand track now where you have absolute control on audience recruitment with our strong behavioural filters going way beyond just the demographic mix. Our AI completely automates your waves starting from an unbiased recruitment to survey administration to a detailed analysis. As a brand you have the flexibility now to create any sub-track on the go based on your media activations, cross tabulate and compare the results with any ongoing or completed track. No more bulky PPTs or waiting to see data cuts..With our advanced filters and data visualisation you can see any data cut on the fly. So instead of blind guessing how your TOM Recall is improving or did your last ad campaign had a better Spont Ad Recall, set up your Track through Smytten Pulse in 3 clicks. Goes without saying this is much faster and much cost -effective compared to any other way you would find in the market today !!!! More details at : https://lnkd.in/gR_HwKA6

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Navigating the distinct landscapes of MNC and Indian homegrown clients. Each brings unique challenges and opportunities. Sharing my views on the same in the article below.

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Did you know that 7 out of 10 e-retail orders come from Tier 2/3 cities and smaller towns, though the numbers may be lower for younger D2C brands? By 2025, millennial consumers will drive one-third of the global social media shopping expenditure, followed by Gen Z at 29% and Gen X at 28%. Recently, Tejas discussed what’s driving marketing in Tier 2+ cities across industries. While Tier 1 cities have to drive a higher AOV across segments, The next 500 million new internet users will come from Tier 2+ cities or smaller towns. Hence, most brands are working to create better distribution and visibility across not just only Tier 1 but Tier 2+ cities as well At Mobavenue, we enable growth in Tier 2+ cities by solving distribution and reach challenges. Are you looking to reach the ideal audience with the right strategies? Just message us, and we'll work on tailored growth plans. Fact: According to McKinsey & Company, the number of households with annual income INR 10-25 lakhs is expected to grow from 80 million in 2018 to a remarkable 140 million by 2025. Thank you Amazon Web Services (AWS) for the feature.

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Tune in for the third episode - In conversation with Arpan Biswas, CMO at AJIO.com Get insights and stories that delve into the magic behind the success of AJIO. https://lnkd.in/gxyMyKZB #1MarketingPodcast #DigitalMarketingPodcast #AIMarketing #MixedReality #Ajio #ContentStrategy #Marketing #DigitalMarketing

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'What were they thinking?' It was me last night during the USA vs England T20 World Cup fixture. Not for the cricket being played but for the two ads I saw. One was by MRF Tyre featuring Virat Kohli, and the other was by Lemonn (yes, with two n), an online broking startup. The first ad, by MRP Tyre, featured Virat Kohli, while the second one was by Lemonn, an online broking startup. In the MRP ad, the voice behind the camera asks Virat for advice: "Virat ji, can you recommend a good car tyre?" MRF once captured my childhood mind with the logo on Sachin Tendulkar's bat — a marketing genius. I don't know why they missed the mark here. Why ask a cricket star about car tyres? Asking Virat to vouch for tyres without context falls flat. Imagine seeing him take on rough terrain, showcasing the tyres' durability—that would resonate more. The Lemonn ad prides itself on being a no-cost ad. It literally shows lemons instead of DDLJ, Chak De India, Mohabbatein, or Dhoom characters in the iconic scenes. Their call to action: Like this no-cost ad, buy stocks at no cost. A fresh approach, sure, but does it build trust? Trust and competence are paramount when it comes to financial decisions. This is especially true when there are many established options. The Lemonn ad, despite the unique approach it tries taking, falls flat on these and, unfortunately, even on humor. What do you think? Should brands stick to their core competencies when choosing endorsers and narratives? Or is it okay to take a creative leap while risking credibility?

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I recently had the pleasure of meeting Dr. Mohit Lalvani and what was supposed to be a podcast turned into an impromptu and candid discussion, thanks to the Delhi rain. Dr. Mohit's journey of establishing Captain Zack as a premier grooming brand in the pet industry is nothing short of inspiring. Our conversation also delved into the transformative potential of AI technology in the pet industry. Here are four invaluable lessons I took away from our discussion: 1. Be Realistic: It's crucial to understand and acknowledge your current situation and the state of your business. Avoid being delusional about where you stand. 2. Network is Key: Surround yourself with individuals who share your mindset and risk-taking ability. Your network can significantly influence your growth. 3. Leverage Your Strengths: Identify what you excel at and explore how you can apply those skills across different industries. 4. Stay Humble: Listen attentively to everyone, regardless of their status. Respect them and consider how they might contribute to your journey.

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Does a template exist for creating a channel selection strategy for Ecommerce brands? Koustubh Chattopadhyay shares his views on this... #d2c #brands #gtm GrowthVines Episode 1

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Day 86/100 - Build a New Distribution Channel Patanjali: Revolutionizing Retail! From farm to shelf, Patanjali has created a unique distribution channel that's changing the game. By bypassing traditional retailers, they've not only ensured product freshness but also built a stronger connection with consumers. This direct approach has made their products more accessible and affordable, making Ayurveda a part of everyday life. @patanjaliproducts #digitalmarketingtips #casestudy #casestudies #marketingcasestudy #patanjaliherbalkajal #patanjaliproducts #patanjaliayurveda #patanjali #marketing #marketingtips #maketingstrategy #socialmediamarketing #brintmarketingsoutions

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🌟 Celebrating Brand Stories: The Heartbeat of Indian Brands 🌟 In the vibrant tapestry of Indian business, brand stories aren't just narratives; they're the very essence of what makes our companies unique. They weave together the fabric of our culture, heritage, and innovation. Let's shine a spotlight on a few Indian brands whose stories resonate deeply, showcasing the power of narrative in building enduring connections. 🔹 Amul: From its humble beginnings in 1946, Amul has grown to become a household name, synonymous with quality and affordability. Its story isn't just about dairy; it's about empowerment. Amul empowered millions of farmers across India, transforming lives and communities through cooperative principles. Every carton of Amul milk carries within it this legacy of grassroots empowerment. 🔹 Tata Group: With over a century of history, the Tata Group's story is a testament to vision and social responsibility. From steel to software, Tata has left an indelible mark on diverse industries. Yet, at its core, Tata's story is about nation-building. Whether it's pioneering social initiatives or spearheading sustainable development, Tata continues to shape India's future while staying true to its values. 🔹Red Label Chai: In a nation of tea lovers, Red Label Chai stood out by celebrating togetherness. With its heartwarming campaigns, Red Label Chai didn't just sell tea; it sold connections. Its imaginative storytelling made every cup a moment to cherish, resonating with tea enthusiasts across the country. 🔹 Fabindia: A celebration of India's rich heritage, Fabindia's story is one of craftsmanship and community. Founded with the vision of reviving traditional handicrafts, Fabindia has become a global ambassador of Indian culture. Every handwoven fabric and artisanal craft tells a story of skill and sustainability, embodying the spirit of "Make in India." These are just a few snapshots of the rich tapestry of brand stories. Each one reminds us that behind every successful brand lies a compelling narrative, a story that resonates with consumers and transcends mere transactions. As we continue on our business journey, let's remember the power of storytelling in shaping brand ethos and values. What's your favorite Indian brand story? #BrandStory #IndianBrands #BusinessNarratives #BrandEthos #Values #Storytelling #LinkedIn Amul (GCMMF) Tata Group FABINDIA LIMITED

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Cab branding brings the city to life with creativity and motion, turning every ride into an opportunity for brand engagement , where every glance counts and impressions matter, advertising has taken to the streets in innovative ways. One of the most dynamic and engaging methods that have gained prominence is cab branding. As cabs weave through the city streets, they become moving billboards, turning heads and capturing attention. As cab Advertising continues to evolve and push the boundaries of traditional advertising, it exemplifies the fusion of creativity, mobility, and innovation in the ever-evolving landscape of modern marketing.Here, we look into the world of cab branding, exploring its various types, benefits, design considerations, challenges, and the exciting future it holds in the realm of modern advertising.

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As we prep for SAMMIE: The Marketing Pulse Summit, we would appreciate your help with recommendations. #SAMMIE

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Continuing our series on AI in Digital Marketing in India. AI is transforming programmatic ad buying in India, enabling businesses to optimize ad spend, target diverse audiences, and enhance campaign impact. As the digital economy grows, responsible use of AI is crucial, especially in light of evolving regulations, to ensure ethical and effective marketing practices. #AI #Programmatic #ethicaladvertising #digitalmarketing #india

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“MEASURE WHAT YOU TREASURE” is something that I really believe in and hence I keep repeating it quite often. In the latest episode of CoBB | Conversations on the Business of Brands, Sharavana came up with a logical extension to this appeal and spoke about different types of data points/ measurable and how they should be used. If you want to use data the right way, listen to our latest episode. Links in the comments 👇🏻 TL; DL (Too Long, Didn’t Listen) - 1. Understanding the context & requirement is paramount to know which data to measure and how to use it 2. Differentiate between - historical record, snapshot and forecast 3. Remember - not all metrics were created equal 4. Keep listening to COBB 😀

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