Pavithra Govindarajan’s Post

Matching watches with every outfit doesn’t seem like a bad idea! While we regularly pair different shoes with different outfits and only dress up for special occasions, here’s Aamir Khan telling us that we need to up our game and not treat our watch as just a utility—it’s a statement. The ‘What’s Your Style?’ campaign aimed to increase watch consumption per person by suggesting the use of different watches for different occasions. With subtle messaging and a classy approach along with many little touches like using Aamir Khan to hum the Titan tune, Titan redefined style and luxury in its communication through this campaign. Over the years, Titan has proven to be ‘more than just a watch brand,’ whether through emotional storytelling or fun, playful ads. Matching watches with every outfit? Yes, please! Country: India Brand: Titan (@titanwatchesindia) Agency: Ogilvy and Mather (@ogilvyindia) Creatives: Piyush Pandey, Mahesh V & Rajiv Rao (@_rajivrao) Production Company: Corcoise Films Director: Prasoon Pandey Producer @cpagdiwala Cast: Aamir Khan (@aamirkhanproductions) & Vihang Nayak 𝗣𝘂𝘀𝗵 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗺𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! 𝗛𝗮𝗻𝗱𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 The Social Corn Marketing Solutions #GoodAdsForYou #titan #aamirkhan #Advertising #SocialCorn #goodadverts

Ever wondered why not every brand needs to be the Shah Rukh Khan of the market to win hearts? Let's dive into the Bollywood blockbuster of branding! In the grand film of Indian marketing, every brand is like a Bollywood hero, unique, memorable, and owning their signature style. The Law of Attributes tells us that for every trait a brand claims, there's an opposite attribute waiting to be owned, and both can be stars! If your competitor is all about 'luxury', why not become the champion of 'affordability'? When one brand shouts 'traditional', you can sing 'contemporary'. Think of how both Patanjali Ayurved Limited and Dove thrive, one embraces 'Ayurvedic purity', and the other touts 'scientific care'. Each has its loyal fans waving their banners! In fashion, while FABINDIA LIMITED owns 'ethnic elegance', H&M rides high on 'fast fashion'. Both coexist, and both flourish. The secret? They've each claimed an attribute the other hasn't. 🛍️ Takeaway: 𝗗𝗼𝗻'𝘁 𝘁𝗿𝘆 𝘁𝗼 𝗼𝘂𝘁-𝗞𝗵𝗮𝗻 𝘁𝗵𝗲 𝗞𝗵𝗮𝗻! Identify that unique attribute the market leader hasn't claimed and make it your own. In Bollywood, while Shah Rukh Khan is the king of romance, Nawazuddin Siddiqui carved his niche with intense roles, and both have won our hearts! Question: What's the one attribute your brand can own to steal the spotlight? Share your blockbuster idea below! 

Lights, Camera, Branding: Bollywood Style! Bollywood is more than just entertainment in India—it’s a cultural force that shapes fashion, lifestyle, and daily conversations. Traditionally, brands capitalized on Bollywood’s reach by running ads before films, but today, the game has changed. Brands are now moving into the films themselves, integrating their products directly into the storyline. This shift allows brands to engage with audiences more organically, weaving their products into the emotional fabric of the film. Instead of traditional ads, brands now use product placements to connect with audiences. For example- #Dominos in #PhirHeraPheri or #Tide in #ChupChupke or #Mcd in #ChakDeIndia These partnerships let brands ride the emotional highs of the movie, making their presence feel seamless and natural. This trend works because it avoids the fatigue of traditional ads, offering a more authentic connection with consumers. As Bollywood continues to evolve, brand integration is set to become an even bigger part of the movie experience, blending storytelling and marketing like never before. Bollywood’s blend of stardom and branding is a modern marketing strategy that brings together two powerful forces, ensuring that brands reach audiences in more impactful and lasting ways. Most Latest was Pulse in Uljah , Can u recall any?

WOULD I HIRE AN SRK IF I COULD AFFORD HIM? DEPENDS. SRK is a huge brand and will continue to remain so. He has sway across generations still and brings immediate recognition and stature. The onus is on the advertiser to utilise the brand SRK in a way that benefits their own brand objective. NO BRAND IDEA .... CHALO LETS HIRE A CELEBRITY! Too often advertisers hire big celebrities to make up for the lack of a big communication idea. Big basket advertising was a classic case of very poor use of SRK. On the other hand the launch of Hyundai is still remembered as being one of the best uses of a celebrity. Don't let the celebrity overshadow the brand would be the single biggest watch out. And make sure there is a compelling brand idea first. The celeb must fit the brand idea. Don't force fit some script and brand into a film which is made for the celeb - then the celeb will be the hero and your brand will have zero recall. THE BRAND MANAGER'S NIGHTMARE The worst outcome of signing a celeb would be when people remember the ad film .."I love the new srk film" but can't remember the brand advertised. Lloyd Mathias and Shubho Sengupta - loved your perspective too! An important element of brand SRK is his appeal amongst a vast swathe of audiences both rural and urban; and his earnestness and endearing personality - Lloyd Inspite of many negatives and not so many good things, he’s still number one, and that’s a huge credit to him. Inspite of so much negativity, he has been able to retain his position. There were times when brands weren’t sure whether they wanted to be associated with him, but he’s weathered it so well, unlike so many other stars. He’s a very smart, strong brand – FMCG, aspiring India – he cuts across - from the urban aspiring Indian to being active in regional languages. - Shubho Yeah I'm an SRK fan too! 🍒 CherryPeachPlum Growth Partners BW Businessworld Neha Kalra https://lnkd.in/d66iiRsc

The Rise and Fall of #CelebrityBrands: Lessons from #Hollywood to #Bollywood In recent years, we've seen an explosion of celebrity-owned brands across industries, from cosmetics to clothing. But what's the real story behind these star-studded ventures? The Numbers Tell a Tale - #DeepikaPadukone's 82°E: ₹25.1 crore loss (EBITDA) in first 9 months of FY24 - #ViratKohli's WROGN: 29% revenue decrease - #ShahidKapoor's Skult, #AnushkaSharma's Nush, #SonamKapoor's Rheson: Diminishing returns and market presence This trend isn't limited to Bollywood. Globally, an estimated 80% of celebrity-backed brands fail within the first few years [Forbes, 2023]. Why the Struggle? 1. Overreliance on star power 2. Lack of business expertise 3. Inconsistent brand image 4. Market oversaturation 5. Perceived lack of authenticity 2024 Market Projections - The global celebrity brand market is projected to reach $18 billion by the end of 2024, growing at a CAGR of 9% from 2021. - Beauty remains the dominant category, accounting for 45% of celebrity brand launches in 2024. - Sustainability-focused celebrity brands are expected to see a 30% growth in 2024 compared to the previous year. The Bollywood Angle The Indian market presents unique challenges - 78% of consumers believe Bollywood celebrity brands are overpriced - Only 31% feel these brands offer good quality ( Reports, Indian Institute of Human Brands, "Celebrity Brand Perception Study", 2022) The Right Approach: Lessons 1. #Authenticity is Key: Successful brands align closely with the celebrity's persona and values. 2. #Quality Over Fame: Prioritize product excellence. #Rihanna's inclusive shade range revolutionized the beauty industry. 3. Long-term Vision: Build for sustainability, not quick profits. 4. Active Involvement: Be actively engaged with, and listen to, followers.  5. Market Fit: Understand your audience, Craft a good fit between celebrity and product category 6. Strategic Partnerships: Collaborate with industry experts. #Beyoncé's Ivy Park partnering with Adidas leverages both brand strengths. The celebrity brand landscape is challenging, but with the right strategy, it can be immensely rewarding. It's not just about star power—it's about creating genuine value for consumers. #CMO #MarketingHead #CelebrityBrands #EntrepreneurialInsights #BrandStrategy #brandmanagement #marketing #fashionmarketing

Premium furnishing brand Mytrident has signed Bollywood actors Kareena Kapoor Khan and Sharmila Tagore to feature in its latest television commercial (TVC). myTrident | Neha Gupta Bector Click on the link below to know more... #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

Virat Kohli tops most valuable celebrity brand list featuring SRK, Ranveer Singh, Alia Bhatt https://ift.tt/4g2npDu Kroll has announced the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year. Key findings of the report include: Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million. Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his return into India’s top five celebrity endorsers since 2020. Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million. Other notable movements include the rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returning to the list of India’s most valued celebrity brands after five years. Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.” Download the report here. via Social Samosa https://ift.tt/dUMcCRA June 18, 2024 at 09:16AM

Virat Kohli tops most valuable celebrity brand list featuring SRK, Ranveer Singh, Alia Bhatt https://ift.tt/4g2npDu Kroll has announced the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year. Key findings of the report include: Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million. Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his return into India’s top five celebrity endorsers since 2020. Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million. Other notable movements include the rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returning to the list of India’s most valued celebrity brands after five years. Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.” Download the report here. via Social Samosa https://ift.tt/MEYRdXu June 18, 2024 at 09:16AM

Does Rihanna performing at a billionaire’s son’s wedding in India mean she’s coming back to music? No 😲 - in fact it means the opposite…. A reported $6-10M fee to perform her first concert in 8 years at a pre-wedding party seems like a great business decision. Plus incentive for Rihanna to get back into the studio and release new music as the demand is still there right 🎹 🎤 ? WRONG ❗  ❗ The actual business behind it, is more financially lucrative and shows why Rihanna will continue to distance herself from the art form that brought her fame and riches 🎧 💰 for her new source of income - cosmetics 💄 . The billionaire in Qs is Mukesh Ambani, the richest man in Asia and chairman of Reliance Industries, India’s largest retailer 🛠 . With that brought global press attention and famous guests including Mark Zuckerberg, Bill Gates and Bollywood celebrities such as Shah Rukh Khan, Salman Khan 📸 . Western beauty businesses have been increasingly investing in the Indian market (Chanel store launched in Mumbai in Jan'24). Rihanna’s Fenty Beauty (the majority source of her c.$1.4bn net worth) was previously only sold in Sephora US, Canada, Mexico, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore and the Middle East - NOT ❌ India. We view Rihanna's performance as her on the ground marketing launch of Fenty products in the country and predict the “Work” singer to have leveraged the attention to push for premier placement of Fenty Beauty brand in Nykaa, its chosen Indian beauty retailer 💄 (launches 7th March). - the first Black-owned brand in Nykaa India stores 🛍   - India is one of the world’s fastest growing economies 📈 - India has a beauty market forecasted to reach $17.4BN in 2025 💵 - Locals increasing demand for clean beauty and celebrity-owned brands 🛒 The only way she could have topped this marketing play is making a cameo in an upcoming Bollywood film. Numbers and results like this is why we work in the business of Sport, Music & Entertainment - AGO Entertainment Follow and get in touch if you want to learn more or launch your own celebrity business venture (just don't contact us about hard seltzers please 😊 ). #business #rihanna #celebritybrands #beautynews #beautybusiness #internationalexpansion #india

Virat Kohli tops most valuable celebrity brand list featuring SRK, Ranveer Singh, Alia Bhatt https://ift.tt/4g2npDu Kroll has announced the launch of the ninth edition of its Celebrity Brand Valuation Study titled, “Brands, Business, Bollywood”. The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 Indian celebrities included in the latest study is estimated at $1.9 billion in 2023, an 18% jump from the previous year. Key findings of the report include: Virat Kohli reclaimed the number one spot with a brand value of $227.9 million, nudging Ranveer Singh to second place at $203.1 million. Shah Rukh Khan secures third position with a brand value of $120.7 million on the back of three blockbuster hits in 2023, marking his return into India’s top five celebrity endorsers since 2020. Akshay Kumar dropped a rank this year to the fourth position with a brand value of $111.7 million while Alia Bhatt moves to fifth with a brand value of $101.1 million. Other notable movements include the rise in brand value of Kiara Advani moving from rank 16 to rank 12, and Katrina Kaif returning to the list of India’s most valued celebrity brands after five years. Aviral Jain, Managing Director, Valuation Advisory Services at Kroll said, “Our report recognizes the expansion of celebrity-owned startups across various industries and the spectacular rise of Indian celebrities as global ambassadors of reputed global brands. The year 2023 also witnessed Bollywood’s powerful comeback to the film industry, with blockbusters breaking records to cross the $100 million mark—re-establishing Bollywood’s dominance in the film industry. The synergy between celebrity entrepreneurship, global star advocacy and the resurgence of Bollywood is set to redefine the dynamics of the entertainment and business industries.” Download the report here. via Social Samosa https://ift.tt/dUMcCRA June 18, 2024 at 09:16AM