Founder - StreamO | India’s largest community of ‘video-game watchers’ on YouTube & Twitch | IMG | IPL | FIFA Masters| SRCC|
🍿 Day before, we talked about how snacking is more than just eating—it’s a ritual in gaming. Today, let’s dive into one campaign that proved just how powerful this connection can be. 🎮 What’s the first thing you grab when prepping for an IPL match? 🏏 Popcorn or chips, of course! This universal truth isn’t new—it’s been celebrated by one of the most legendary campaigns ever: “No Lay’s, No Game.” This global campaign captured the essence of snacking + gaming/watching. It wasn’t just about Lay’s chips; it was about shared moments. Whether it was during the UEFA Champions League, cricket matches in India, or other sporting events, this campaign brought people together, snack in hand. Here’s why it became a cultural phenomenon: 🎮Celebrity Endorsements: From Lionel Messi to MS Dhoni, they brought global icons into the snacking narrative, making Lay’s a part of both sports and gaming culture 🎮Interactive Experiences: Contests and digital engagements pulled audiences into the story, creating loyalty and excitement 🎮Surprise & Delight: Lay’s added a magical touch with surprise gifts, exclusive prizes, and meet-your-hero moments It was a masterclass in showing that no experience—sports or gaming—is complete without a snack. The legacy lives on because it tapped into something universal: food brings us together. At StreamO, we’re helping brands recreate moments like these for the next generation. Snacks and drinks have become the unofficial mascots of live-streaming gaming. We’ve seen: 🎮Streamers casually snacking and creating viral, authentic moments 🎮 Fans eagerly asking, “What are you eating?!”—making products instant conversation starters 🎮Brands becoming part of these organic, shareable experiences. Want to build the next big campaign in gaming culture? At StreamO, we help brands like yours become a part of Gen Z’s most cherished moments. Let’s make your product the talk of the gaming world. DM me, and let’s create magic together! 🎮🚀 #gamingculture #snackingandgaming #genzmarketing #streaminglife #communitybuilding #gamingbrands #gamermarketing #livestreaming #streamo
Sports & Entertainment Ad Monetization Specialist | Ex Sony Pictures I Ex Disney Star | Ex Future Group
3wAdvertising needs to break through a serious amount of clutter & noise to be effective in today's time. #brands need to recognize that its not just about owing moments now. New age #advertising requires brands to recognize key trends, lingo, habits & culture of the community they are focusing on and customize their communication strategy and creatives to become a part of that environment. Snacking in a inherent & intrinsic part of gaming and hence a great opportunity for #food & #beverage brands to own and become a part of the #gamingcommunity #campaigns #marketing #FMCG #consumption #innovation #popculture