Amit Gush Halav

## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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The Israel Mobile Summit is right around the corner... Join me & Ilai Bauch on a 360° holistic monetization journey that focuses on players’ experience. We will share how we attained the keys to success through strategic planning, optimization, and segmentation and give you a sneak peek into the future of Monetization. Playtika Mobile Summits Ofir Leitner 🔜 Israel Mobile Summit

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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Navigating Israeli Tech Marketing in Challenging Times 💻🇮🇱 In a recent conversation, content and marketing writer Ronni Kives joined Danya Chazan of WadiDigital - Paid Acquisition & SEO Technology Agency to share tips on maintaining balance and focus during wartime: ✨ For Marketing Pros: "Don't ignore the situation, but stay focused and on point. Authenticity matters more than ever." 💙 For Your Well-Being: Drink water 💧 Breathe deeply 🌬️ Take breaks from the news 📰 Let work be your productive distraction 🛠️ Staying grounded helps us all keep moving forward. 🌍💪 How do you stay sane during tough times? Share your tips below. 👇 Hosted by Danya Chazan

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Cyfluencer's Yael Moav will be presenting about B2B influencer marketing strategies for 2025 on Tuesday, 24 September, for those curious marketers who will be in the Tel Aviv area. Additional gripping subjects to be discussed as well, ranging from SEO, Twitter/X, AI in marketing and more. Plus free breakfast! Check out the link in comments to register #marketing #digitalmarketing #influencermarketing #inpersonevents

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Exciting Collaboration Announcement! We are thrilled to announce that RAS will now represent Fuga in the dynamic and innovative Israeli retail market! This partnership marks a significant milestone for both companies as we join forces to bring Fuga's exceptional products to Israeli consumers. Why This Collaboration Matters: 1. RAS Expertise: With their deep understanding of the Israeli retail landscape and a proven track record of success, RAS is uniquely positioned to introduce and expand Fuga's presence in this vibrant market. 2. Fuga Innovation: With our cutting-edge products and commitment to quality, Fuga brings a fresh and exciting range of offerings that will captivate Israeli consumers. 🌐 What This Means for the Market: Enhanced product availability and accessibility for customers. A synergistic approach to market penetration, combining RAS's local expertise with Fuga's innovative product line. This is an opportunity for growth and development within the Israeli retail sector. We are confident that this collaboration will strengthen our market presence and deliver unparalleled value to our customers. Stay tuned for more updates and exciting developments as we embark on this journey together! #Collaboration #RetailInnovation #MarketExpansion #RAS #Fuga #IsraeliMarket #StrategicPartnership #ExcitingTimesAhead

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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𝗟𝗲𝘁 𝗺𝗲 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁. In marketing, we spend so much time crafting stories about our customers, services, or products. But today, I get to tell a story about the people I’m lucky enough to call my team. 𝗖𝗹𝗼𝘂𝗱𝗭𝗼𝗻𝗲 𝗷𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝗮 𝗺𝗮𝗿𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗪𝗦 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰, 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁 𝗼𝗻𝗲 𝗯𝘂𝘁 𝗧𝗛𝗥𝗘𝗘 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗮𝘄𝗮𝗿𝗱𝘀: 🏆 Consulting Partner of the Year - Israel 🏆 Industry Partner of the Year - Media, Entertainment, Gaming & Sports - EMEA 🏆 Global Finalist for Security Consulting Partner of the Year, ranked among the top two worldwide These awards tell a powerful story. They show the trust our customers place in us and highlight how AWS sees us as cloud leaders. 𝗙𝗼𝗿 𝗺𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘁𝗲𝗮𝗺, 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗮𝗻𝗱 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁. These awards are a testament to the stories we have built together and a reminder that great marketing is not just about telling people what we do. It is about showing them who we are. CloudZone, we did this. 💙

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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We're counting down the days... Just one week to go until Content Israel 2024! In content marketing, posting valuable content and leaving it at that won’t grow your business or inspire your audience. The real game-changer? A rock-solid strategy! Join us and gain everything you need for a content marketing master-plan. 📅 July 3rd 📍 ZOA House, Tel Aviv-Yafo “ ⏰ 8:15 AM - 3:00 PM 🤫 Pssst… Want 25% off your ticket? Use code IA25 >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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1. Maximize revenue 2. Don't lose players How do you maximize ad revenue without losing players? It's tough, right? Retention Club is gonna help. We've got Eran Friedman, co-founder and CTO of Singular, joining ad monetization experts Felix Braberg and Yael Takomi 💡 and moderator Margot Miller We're going to dive into: ✅ Optimizing ad placements and frequency ✅ Rewards and incentives ✅ Diversifying your formats ✅ Personalized ad experiences ... with some of the best minds in the business. It's on May 16, 11 AM Pacific. Sign up here: https://lnkd.in/gan4xr-S

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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A week ago today I took the stage at Content Israel as a key speaker. I transparently shared in a room with over 300 fellow marketers that the first thing my CEO always asks me when we brainstorm a new campaign or program is, “Jen, what’s your content distribution plan?” 7 days and 3 hours to the dot, Daniel Kushner 🐙 asked me to provide my content distribution plan for one of our latest customer programs ( side note: super excited to launch, it's still top secret, so do stay tuned) And you know what was front and center as part of that distribution plan? #EmployeeAdvocacy. Why? Because when you understand how to use employee networks to distribute your content you crack the code in making sure your content is seen by the right people, from the right people in your organization. You create meaningful and personalized customer journeys. You stay true to what social media was intended for-- being social, and build a people-to-people connection. You use the authentic voices of your employees to share the content you’ve worked so hard to create ensuring that your content sees the light of day, you get the credit you deserve, and you can measure the actual engagement and reach of that content far beyond your corporate profile. And most importantly, you build meaningful relationships and can understand what content was used to help build them... So my question to you is, do you include #EmployeeAdvocacy as part of your distribution plan? Sharing my slide on my thought process on how to use advocacy to build meaningful customer journeys if some may find it helpful.

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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TL;DR: Vote for Us! https://lnkd.in/dw6tcXyp We're #finalists in Israel's 2024 #Employer_Branding Competition- and we're not just participating, we're here to win. Out of 60 amazing companies, only 30 made the cut. #CaPow? We're one of them. And we're not just proud. We're fired up! During our Series A funding round, we didn't just create a campaign. We crafted a narrative that captures the raw, unfiltered essence of who we are. The CaPowers. The Real Deal: 💡 Collaboration is our superpower. HR and Marketing joined forces and created something electric. Ilana Ginzburg Vaknin is an absolute #Super_CaPower! 🦸 Our team tells our story. No fancy scripts, just authentic voices that showcase why CaPow isn't just a company- we're a movement. 🥰 Passion trumps budget. We proved that creativity and belief can turn an idea into something extraordinary. Major Shoutout to Judith Charbit and Yotam Tzuker from #Team_Me. They created our vision a reality. Our employee videos and career page widget are absolutely phenomenal. Their creativity and technical magic made our story come alive. 😃 Bottom Line: We Need Your Vote 🎬 Check out our project, watch our videos, and help us take this home. December 4th, Employer Branding conference- we're coming in hot. 🔗 Vote Now: https://lnkd.in/dw6tcXyp #WeAreTheCaPowers

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