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𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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what is Codux? In frame: Tom Raviv ,Head of DevRel at Codux ( Wix ) The link to the full Wix Studio DevStudio_Con 2024 is below!!

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"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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🌐 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗼𝘂𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲? The Google Cloud Marketplace is a powerful platform, but many cloud solution providers struggle to unlock its full potential. This is your opportunity to change that. 🔑 Join us on December 12 for an exclusive event in Tel Aviv: Google Cloud Marketplace with Sela 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻? How to effectively list and optimize your offerings. Tips for boosting your visibility in the marketplace. Real-world success stories that show how optimization drives results. 🚀 Whether you're just starting or looking to refine your strategy, this event is packed with actionable insights. 📅 Get your ticket now: Event Details & Registration https://buff.ly/490tFkG 💬 What’s one key factor that’s holding your marketplace strategy back? Let’s talk about it in the comments! 👇 Ishai Ram Ori Naamat Asaf Amran Liron Ratzabi Eric Kean Amit Mor #GoogleCloud #CloudMarketplace #TechGrowth #SaaS #CloudSolutions #TelAvivEvents #BusinessSuccess #Innovation #SelaCloud

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Exciting Collaboration Announcement! We are thrilled to announce that RAS will now represent Fuga in the dynamic and innovative Israeli retail market! This partnership marks a significant milestone for both companies as we join forces to bring Fuga's exceptional products to Israeli consumers. Why This Collaboration Matters: 1. RAS Expertise: With their deep understanding of the Israeli retail landscape and a proven track record of success, RAS is uniquely positioned to introduce and expand Fuga's presence in this vibrant market. 2. Fuga Innovation: With our cutting-edge products and commitment to quality, Fuga brings a fresh and exciting range of offerings that will captivate Israeli consumers. 🌐 What This Means for the Market: Enhanced product availability and accessibility for customers. A synergistic approach to market penetration, combining RAS's local expertise with Fuga's innovative product line. This is an opportunity for growth and development within the Israeli retail sector. We are confident that this collaboration will strengthen our market presence and deliver unparalleled value to our customers. Stay tuned for more updates and exciting developments as we embark on this journey together! #Collaboration #RetailInnovation #MarketExpansion #RAS #Fuga #IsraeliMarket #StrategicPartnership #ExcitingTimesAhead

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Episode #25: AgriPass- Weeding the way. Don’t miss this 120 second video about one of the hottest new startups in Israel; and FOLLOW us so you don’t miss another episode! In this video, Gerson Panitch interviews Guy Raz. #whatsnextinisraeltech

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Amazing accomplishments by our portfolio companies Silverfort, Coralogix, and Mixtiles on being ranked in top positions by Dun & Bradstreet’s #Duns100 rankings on the Best Israeli Startups to work for! 🏆🎉 🔒 Silverfort: For the third consecutive year, ranked as the #1 Best Start-Up To Work For over 100 Employees! A testament to their incredible culture of innovation, inclusivity, and growth. 🟢 Coralogix: A powerhouse in AI-powered observability and log analytics, recognized for fostering a dynamic and rewarding workplace where employees thrive. 🖼️ Mixtiles: Revolutionizing interior design while building a culture that’s creative, supportive, and empowering. This recognition highlights the visionary leadership and outstanding teams behind these companies who work tirelessly to build environments where innovation and collaboration flourish. If you’re looking to join a company where culture and growth go hand in hand, explore their open positions via the link below. Here’s to many more milestones ahead for these exceptional companies! 🔍 #BestStartupsToWork #Duns100 #Innovation #Silverfort #Coralogix #Mixtiles #CultivatingGrowth

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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非常開心MKTer Salon, 成立半年的時間, 我們有機會與 數位時代合作, 提供公關票給我們的粉絲, 如果你也對「2024行銷科技高峰會」感興趣, 歡迎點擊連結參加抽獎。 讓我們12/3一起去感受Martech和AI的魅力吧！ _ I’m thrilled that MKTer Salon, in just half a year, has the opportunity to collaborate with 數位時代 to offer giveaway tickets to our fans! If you’re interested in the 「2024 Martech Summit」, feel free to click the link to enter the raffle. Let’s experience the allure of Martech and AI together on 12/3!

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Today I broke the biggest companies and cooperations in Israel at google rank in just 4 weeks ! How I did it ? With the help of artificial intelligence we are ready to copy this system to every company or cooperations in the world #rank #sell #sold #google #ai #business #marketing #trending #content #fyp #money #work #leads #data #seo #web

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Navigating Israeli Tech Marketing in Challenging Times 💻🇮🇱 In a recent conversation, content and marketing writer Ronni Kives joined Danya Chazan of WadiDigital - Paid Acquisition & SEO Technology Agency to share tips on maintaining balance and focus during wartime: ✨ For Marketing Pros: "Don't ignore the situation, but stay focused and on point. Authenticity matters more than ever." 💙 For Your Well-Being: Drink water 💧 Breathe deeply 🌬️ Take breaks from the news 📰 Let work be your productive distraction 🛠️ Staying grounded helps us all keep moving forward. 🌍💪 How do you stay sane during tough times? Share your tips below. 👇 Hosted by Danya Chazan

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The Voice of the Consumer (VoC) - or Voice Of People ( VoP )- refers to the process of capturing and analyzing customer feedback, opinions, preferences, trends and expectations regarding a political party, persons, product, service, or brand. It's crucial for businesses and political persons as it provides valuable insights into customer needs and helps in shaping marketing and messaging strategies . Improving VoC involves several steps: 1. Encourage customers to share their feedback through various channels such as surveys, social media, customer support interactions, and online reviews. 2. Collect comprehensive data including trends, opinions and popular anchor terms that people use. 3. Utilize analytics tools to analyze the collected data. Look for patterns, trends, words , anchor terms of each groups and correlations to identify key insights and prioritize areas for improvement. 4. Act on the insights gained from customer behavior analytics by making necessary changes in messaging, products, services, processes, or policies to better align with people's expectations. 5. Foster ongoing communication with people to keep them engaged with your updated ideas, insights and messaging. If you are interested in VoC/VoP you should talk with Hiveurban.com

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Did you know most kids decide their favorite phone brand by age 12?   That's why Samsung Electronics, a pioneer in mobile innovation, partnered with ReachPlayers to make a lasting impression on young Israeli gamers. The challenge? Traditional advertising was falling flat with this tech-savvy generation. We at ReachPlayers crafted a solution that spoke their language: an immersive in-game experience within 11 popular Roblox games, featuring a virtual Samsung complex with interactive billboards and most importantly a giant, eye-catching Z Flip. Players weren't just passive viewers; they became active participants, earning in-game rewards like Samsung devices that empowered them to win the game. By blending seamlessly into the gaming world, Samsung not only reached their target audience but also showcased the Z Flip as the ultimate phone for young, social, and tech-forward individuals. A special thanks to the Samsung team, especially Moran Karasenty, for their support and collaboration in making this campaign a success! Michael Anav 🎮, Banana Studios, Barrier Four, Hila Firestein, Ornit Bauer #Samsung #GenZ #InGameAdvertising #GamingMarketing #Roblox #Marketing #Ads

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🚀 What a Great Start! 🚀 Via.ai is thrilled to celebrate an amazing milestone with our client ISSTA —recipient of the prestigious Booster Award from the Israel Marketing Association! 🏆 This award highlights the impact of ISSTA's AI-powered travel agent, developed in collaboration with Via.ai, which is revolutionizing customer engagement. By personalizing vacation planning and handling complex requests 24/7, the innovative AI platform has achieved impressive results: in the pilot phase alone, 85% of interactions had over 10 exchanges, and thousands of agent hours were saved. This is exactly the kind of impact we envisioned in our launch post—using AI to redefine the way travel retailers and financial services engage customers, drive loyalty, and boost revenue. A big thank you to Tali Noy and Nevo Gal for leading the way in travel innovation!. 👉 Follow us to stay updated on how Via.ai is creating game-changing experiences across industries. 👉 Are you a travel retailer or financial institution looking to improve customer engagement or reduce operating costs? We’d love to connect and discuss how our AI platform can elevate your customer experience!. Link to Award Winning Post: https://lnkd.in/eiZkhxDF #AI #Innovation #CustomerEngagement #DigitalConcierge #DigitalTransformation #Tourism #TravelTech #FinTech #ViaAI #Travelindustrynews

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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