Jonathan Maimon

Here is a list of the best posts we read this week. 1. Last year I've witnessed how CRO shut down the ABM program that drove $2.5mln pipeline in 6 months. Here is why by Andrei Zinkevich - https://lnkd.in/ddk_j6Jf 2. Here's a 4-sentence email buying team execs love by Nate Nasralla - https://lnkd.in/dnat6KBQ 3. 10 steps to go from 0 to a full ABM motion by Vladimir Blagojević - https://lnkd.in/dpeYDMM7 4. Multichannel vs Omnichannel for B2B Marketing in 2025..here's the scoop by Justin Rowe - https://lnkd.in/dHJNKQMa 5. Don't fall into this trap. Here are some practical ways to make sure your strategy is driving your technology stack, and not the other way around Darrell Alfonso  -https://lnkd.in/dyqe4VYm 6. The real reason most Google Ads campaigns fail to drive pipeline by Jonathan Bland - https://lnkd.in/dFhBhxUQ What was your favorite post this week? Share in the comments. 0 to ABM by Vladimir Blagojević #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe

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📞 Cold calling isn’t dead—it’s a powerful tool when optimized! Track the right KPIs to supercharge your SDR performance and B2B lead generation. 👇 Learn the key cold-calling metrics in our quick guide. Want to scale your B2B lead generation efforts? Download Nectar's comprehensive guide:  👉 Expanding Your Business in APAC: https://lnkd.in/eZ5fxFnH #ColdCalling #B2BLeadGen #SalesStrategy #LeadGeneration

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Effective positioning is crucial in the B2B SaaS space. When your product’s purpose and benefits are unclear, it can confuse potential customers and drive them away. For instance, a team communication tool must distinguish whether it competes with Slack, Notion, or Asana to avoid being vague. The key to strong positioning is clear, focused messaging that defines your product’s unique value and target audience.

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Curious about your SaaS product's NPS performance? Our latest product metrics benchmark report reveals the average NPS across different industries, company sizes, and growth strategies. Dig in to understand and improve your NPS to drive customer satisfaction. #SaaS #NPS #netpromoterscore #customersatisfaction

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🚀 𝐖𝐡𝐲 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐍𝐞𝐞𝐝𝐬 𝐚 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 🔍 Lead generation is the backbone of business growth, but navigating it alone can be overwhelming. From leveraging digital marketing trends to the power of AI, partnering with a lead generation expert like Intent Amplify™ can take your efforts to the next level. 📈 In our latest blog, we explore the evolving landscape of lead generation, the key trends shaping B2B marketing, and how a dedicated partner can drive high-quality leads and boost your sales pipeline. 🔗 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞 https://lnkd.in/dGtsNnHW & discover how a strategic lead generation partner can unlock new growth opportunities for your business! 👉 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐦𝐞?  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐮𝐬 𝐭𝐨𝐝𝐚𝐲 at [email protected] to learn how we can help. #LeadGeneration #B2BMarketing #DigitalMarketing #DemandGeneration #IntentAmplify #LeadGenerationPartner #SalesGrowth #BusinessStrategy

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How do COSS leaders turn open-source affinity into ARR? 🤔 - They light up their dark funnels - They pinpoint in-market accounts - And they spot above-the-line buyers That’s how you fuel revenue growth without alienating developer audiences or evaporating trust. Here’s how leading COSS companies do it using Common Room. https://lnkd.in/ekDvrTaw

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Know the signs. If you're experiencing these symptoms, you're likely running outdated B2B plays: 1. Rising churn rates 2. Slower deal velocity 3. Missing pipeline or booking targets 4. Misaligned GTM teams 5. More data than actual insights To keep up in today's dynamic market, B2B teams need a modern, shared growth play strategy. Start building your growth engine and download the Growth Play Success Kit to get started. https://ow.ly/MNfj50Sgajx #B2BMarketing #NewB2BPlaybook #GrowthStrategy

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When it comes to B2B demand gen, look beyond C-suite decision-makers to a broader buyer group of key influencers like IT, marketing, and legal teams. Learn how ABM tools can help you deliver tailored messages and align martech to address specific pain points — ensuring your brand is present throughout the buyer journey and increasing the chances of vendor selection. https://bit.ly/3Yk0zJP via MarTech #MarTech #B2BMarketing #ABM

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Partnerships are key to scaling business growth, but how do you show their value if you’re drowning in manual processes or missing key data? The answer: PartnerOps. As Latané Conant (she/her), CRO at 6sense, puts it: "It’s not about the size of your partner team. It’s about the infrastructure." In our latest article, Aaron Howerton, CCO at Partner Foundations, dives into: - The role of PartnerOps in aligning teams and KPIs - Must-have metrics for proving partner value - Building processes that make tracking simple  - The tech stack you need to bring it all together PartnerOps isn’t just a “nice-to-have” — it’s the backbone of Ecosystem-Led Growth. Read Aaron’s insights and tips on PartnerOps: https://lnkd.in/gkWaY8n4

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AUTOMATIC & PROACTIVE CROSS-TEAM COLLABORATION Scratchpad's Deal Rooms in Slack automatically add the right people at the right time with the right context so you never miss a beat on your most important deals. Learn more about Deal Rooms at the 🔗 👇 #Sales #GTM #Revenue

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Still relying on traditional BDRs for growth? It might be time to rethink your strategy. The game has changed, and outbound agencies are delivering faster results, better scalability, and smarter strategies that in-house teams simply can't match. We chatted with some SaaS founders and RevOps pros about why they made the leap to sales agencies. Their insights cover everything from cost and tech stacks to performance, market expansion, and scalability. What do you think? Will BDRs/SDRs still have a place in the coming years? #B2BSales #Outbound #RevOps #BDRs #SaaS #SalesStrategy

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Now Build Your GTM Sales Funnel with the Right Tools! 🚀 Top, Middle, or Bottom—here’s the ultimate tech stack to crush your funnel: Top of Funnel: ✅ Clay: Pull & enrich lead lists ✅ ListKit: Find valid B2B contacts ✅ Instantly.ai: DFY cold email platform Middle of Funnel: ✅ Vector: Buyer intent signals ✅ Calendly: Seamless meeting scheduling Bottom of Funnel: ✅ Fathom: AI meeting assistant ✅ Airtable: CRM & reporting 💡 What’s your favorite stage to work in? Let us know below! 👇 #SalesFunnel #GTMStrategy #SalesTech #B2BTools #Sprout24 #MarketingTech #SalesSuccess P.S. Lea is AI Avatar

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🎓 Get ready to level up your product game at Product Drive Summit! Here's a sneak peek of what you'll learn: - Moving To The Product Operating Model - How to Scale a SaaS Beyond $10M ARR Without a Sales Team - What is the Go-to-Market Strategy for AI products? - How to Rewrite Your Homepage with Sharper Positioning & Messaging And that's not all! Check out the full list of captivating talks and topics here 👉 https://lnkd.in/gBx6ScN #productdrive #SaaS #PLG #GTM

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📈 How do your SaaS marketing metrics stack up against essential benchmarks? With Insight’s new SaaS Marketing Periodic Table using data from high-growth software companies, get a visual gut-check on the most top-of-mind marketing metrics for your startup or ScaleUp. ✅ Select the ARR segment that best fits your business. ✅ Click into a metric to see how best practices differ based on your ASP. ✅ Each card contains the definition of the metric, and how to calculate it. Compare your marketing budget, program efficiency, people resourcing, and conversion rate metrics here: https://lnkd.in/ePZ-b8Pa

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Searching for powerful SaaS customer acquisition tactics? Scaling your SaaS startup begins with a strategic approach to acquiring customers. This article uncovers seven proven tactics, including leveraging content marketing for brand authority, implementing referral programs to reduce CAC, and offering free trials with seamless onboarding to boost conversions. Additional strategies like optimizing SEO, engaging on social media, and launching affiliate programs further enhance your acquisition efforts. Discover how these techniques can drive growth, attract loyal customers, and position your SaaS business for success. Curious to see how it’s done? Explore more on our blog! https://lnkd.in/dKRQBAE6 #CustomerAcquisition #SaaSGrowth #ReferralPrograms #ContentMarketing #SEOForSaaS #AffiliateMarketing

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SaaS companies are changing the way they look at growth. Instead of 'growth at all costs', the best teams are getting strategic about how to set their GTM teams up to be more efficient and maximizing reps' selling potential. This looks like: ⭐️ Unifying systems ⭐️ Automating processes ⭐️ Centralizing data For more on this, check out 🐰 Jen Igartua on this episode of the Friends With Benefits Podcast hosted by Sam Yarborough and Jason Yarborough 🐻 here 👇🏻 🎧 Spotify: https://lnkd.in/gc8sccbN 🎧 Apple Podcasts: https://lnkd.in/gv9gKXEh #GTM #RevOps #Tech #SaaS #Growth #Strategy #Sales

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