Ariel Koubi

Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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Cyfluencer's Yael Moav will be presenting about B2B influencer marketing strategies for 2025 on Tuesday, 24 September, for those curious marketers who will be in the Tel Aviv area. Additional gripping subjects to be discussed as well, ranging from SEO, Twitter/X, AI in marketing and more. Plus free breakfast! Check out the link in comments to register #marketing #digitalmarketing #influencermarketing #inpersonevents

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𝗦𝗼𝗺𝗲 𝗰𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗺𝗽𝗹𝘆 𝘂𝗻𝗯𝗲𝗮𝘁𝗮𝗯𝗹𝗲: 𝗯𝘂𝗿𝗴𝗲𝗿𝘀 𝗮𝗻𝗱 𝗳𝗿𝗶𝗲𝘀, 𝗺𝗶𝗹𝗸 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗳 𝗰𝗼𝘂𝗿𝘀𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. When Elad Shtauber, our VP of Sales Israel, and I joined forces, we immediately recognized the power of our partnership. We discovered the magic of 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴—the strategic alignment of sales and marketing, working together toward common goals. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Smarketing is the seamless fusion of “sales” and “marketing,” combining these two forces to boost collaboration, efficiency, and effectiveness. Instead of operating in silos, both teams unite to target the right audience and optimize every step of the buyer’s journey. 𝗛𝗼𝘄 𝗪𝗲’𝘃𝗲 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗦𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘁 CloudZone: ❐ 𝗢𝗻𝗲 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗧𝗲𝗮𝗺, 𝗢𝗻𝗲 𝗚𝗼𝗮𝗹: We no longer view ourselves as separate teams; we operate as one strong unit driving growth together. ❐ 𝗟𝗮𝘀𝗲𝗿-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: We’ve moved beyond individual departmental goals to shared outcomes. This alignment has improved our ability to identify and engage qualified leads, driving higher conversion rates and more sales success. ❐ 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Through constant, open dialogue and regular syncs, we stay aligned and make data-driven decisions, adjusting our strategy as needed. This agility lets us quickly respond to market changes and customer needs, giving us a competitive edge. ❐ 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗢𝗯𝘀𝗲𝘀𝘀𝗲𝗱 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Smarketing enables us to build trust and minimize friction in the customer journey by delivering personalized, relevant, and engaging information at every stage, with seamless transitions between marketing and sales. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀? Thanks to our full adoption of Smarketing, we’ve achieved remarkable outcomes. Our alignment has boosted efficiency and significantly enhanced our ability to drive growth. This unified approach has also expedited decision-making and elevated the customer experience at every touchpoint.

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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Discover how to drive long-term conversions and boost your content with the perfect hashtags! 📈✨ Faye Sta. Ana-Corpuz , Taptap Send Country Launcher, shares the secret to influencers' success in marketing campaigns. Catch our latest Influencer Insider Episode on YouTube #influencermarketing #InfluencerCampaign #InfluencersGCC #InfluencersKSA #InfluencersUAE #Dubai #riyadh

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign

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💥 88% of the Israeli D2C brands achieved growth last year - A Global E-commerce Powerhouse 💥 We've interviewed 40 of the most successful Direct-to-Consumer (D2C) brands, and our findings reveal the key factors that set them apart from the rest. From innovative marketing strategies to data-driven insights, these brands are redefining industries and achieving remarkable growth. Israel’s D2C ecosystem comprises agile, mid sized companies that operate with lean, strategically organized teams. Known for prioritizing efficiency and growth, 66% of these brands allocate over 30% of revenue to marketing, frequently leveraging Meta platforms as key growth engines. A focus on data-driven testing and the integration of AI tools, especially for creative ideation and customer engagement, bolsters their competitive edge. Yet, growth brings challenges. Rising CAC remains a top concern, with 75% of companies expressing apprehension over inflation. Nevertheless, opportunities for expansion remain robust, particularly in new product launches, influencer collaborations, and category diversification. Explore the Full Report ⏬⏬ Gain insight into marketing frameworks, strategic innovation, and the dynamic tactics powering Israeli D2C brands on the global stage. Discover the essentials driving this success. Meta’s D2C Report 🚀🚀 https://lnkd.in/eRPMzYvJ #IsraeliEcommerce#D2CBrands#DigitalGrowth#MetaInsights#EcommerceTrends#Innovation#MarketingStrategy#CustomerEngagement#AIInMarketing#GlobalEcommerce Tom Zach Ido Dotan Leeor Teperovich Adi Soffer Teeni Maayan Sarig Gabriela Shpigelman

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"I try my hardest to turn everything I do into a funnel" One of the most important takeaways from our most recent episode with Tal Mishaly, Head of Product Marketing & Growth at Guardio, is that being measurable is a state of mind. Link to the full (Hebrew) episode in the comment. If a channel you're owning, an asset you're maintaining, a project you're running - don't come with built-in measurements, come up with significant touch points that you can use to "draw" a linear funnel and identify cohorts. This might feel forced or even counter productive at first, but this will signal 3 things to your organization: 1. You're a deep-digger that doesn't settle for surface level insights 2. You're goal-driven even if those have to be manufactured from scratch 3. You won't think of saying "it's really difficult to measure so I didn't" So how do you handle the inherent difficulty in measuring PMM work (even more so in B2B)? How do you personally bridge the measurement gap?

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We're counting down the days... Just one week to go until Content Israel 2024! In content marketing, posting valuable content and leaving it at that won’t grow your business or inspire your audience. The real game-changer? A rock-solid strategy! Join us and gain everything you need for a content marketing master-plan. 📅 July 3rd 📍 ZOA House, Tel Aviv-Yafo “ ⏰ 8:15 AM - 3:00 PM 🤫 Pssst… Want 25% off your ticket? Use code IA25 >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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WhatsApp Business and ChatGPT: A Dynamic Duo Transforming Customer Communication! 🌟 I'm thrilled to share an insightful new blog post from Commbox that delves into the revolutionary integration of WhatsApp Business and ChatGPT. This dynamic duo will transform customer service across industries, offering unparalleled efficiency and personalisation. In today's digital-first world, businesses must leverage cutting-edge technology to meet the high expectations of modern consumers. The integration of WhatsApp Business with ChatGPT is not just a technological upgrade; it's a paradigm shift in how we engage and support our customers. From healthcare to retail and education to municipal services, this powerful combination enhances customer interactions like never before. Explore the future implications of AI in customer communications and learn how to navigate the challenges and opportunities ahead. Take advantage of this must-read post that uncovers the potential of AI-driven customer service! Read the full blog 🔗https://bit.ly/3wVntfb #CustomerService #AI #WhatsAppBusiness #ChatGPT #DigitalTransformation #Innovation #CustomerExperience #FutureOfWork #Commbox CommBox

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Today I broke the biggest companies and cooperations in Israel at google rank in just 4 weeks ! How I did it ? With the help of artificial intelligence we are ready to copy this system to every company or cooperations in the world #rank #sell #sold #google #ai #business #marketing #trending #content #fyp #money #work #leads #data #seo #web

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🌐 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝗼𝘂𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝗰𝗿𝗼𝘄𝗱𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲? The Google Cloud Marketplace is a powerful platform, but many cloud solution providers struggle to unlock its full potential. This is your opportunity to change that. 🔑 Join us on December 12 for an exclusive event in Tel Aviv: Google Cloud Marketplace with Sela 𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗹𝗲𝗮𝗿𝗻? How to effectively list and optimize your offerings. Tips for boosting your visibility in the marketplace. Real-world success stories that show how optimization drives results. 🚀 Whether you're just starting or looking to refine your strategy, this event is packed with actionable insights. 📅 Get your ticket now: Event Details & Registration https://buff.ly/490tFkG 💬 What’s one key factor that’s holding your marketplace strategy back? Let’s talk about it in the comments! 👇 Ishai Ram Ori Naamat Asaf Amran Liron Ratzabi Eric Kean Amit Mor #GoogleCloud #CloudMarketplace #TechGrowth #SaaS #CloudSolutions #TelAvivEvents #BusinessSuccess #Innovation #SelaCloud

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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Exciting Collaboration Announcement! We are thrilled to announce that RAS will now represent Fuga in the dynamic and innovative Israeli retail market! This partnership marks a significant milestone for both companies as we join forces to bring Fuga's exceptional products to Israeli consumers. Why This Collaboration Matters: 1. RAS Expertise: With their deep understanding of the Israeli retail landscape and a proven track record of success, RAS is uniquely positioned to introduce and expand Fuga's presence in this vibrant market. 2. Fuga Innovation: With our cutting-edge products and commitment to quality, Fuga brings a fresh and exciting range of offerings that will captivate Israeli consumers. 🌐 What This Means for the Market: Enhanced product availability and accessibility for customers. A synergistic approach to market penetration, combining RAS's local expertise with Fuga's innovative product line. This is an opportunity for growth and development within the Israeli retail sector. We are confident that this collaboration will strengthen our market presence and deliver unparalleled value to our customers. Stay tuned for more updates and exciting developments as we embark on this journey together! #Collaboration #RetailInnovation #MarketExpansion #RAS #Fuga #IsraeliMarket #StrategicPartnership #ExcitingTimesAhead

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Navigating Israeli Tech Marketing in Challenging Times 💻🇮🇱 In a recent conversation, content and marketing writer Ronni Kives joined Danya Chazan of WadiDigital - Paid Acquisition & SEO Technology Agency to share tips on maintaining balance and focus during wartime: ✨ For Marketing Pros: "Don't ignore the situation, but stay focused and on point. Authenticity matters more than ever." 💙 For Your Well-Being: Drink water 💧 Breathe deeply 🌬️ Take breaks from the news 📰 Let work be your productive distraction 🛠️ Staying grounded helps us all keep moving forward. 🌍💪 How do you stay sane during tough times? Share your tips below. 👇 Hosted by Danya Chazan

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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𝗟𝗲𝘁 𝗺𝗲 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀 𝗳𝗼𝗿 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁. In marketing, we spend so much time crafting stories about our customers, services, or products. But today, I get to tell a story about the people I’m lucky enough to call my team. 𝗖𝗹𝗼𝘂𝗱𝗭𝗼𝗻𝗲 𝗷𝘂𝘀𝘁 𝗺𝗮𝗱𝗲 𝗮 𝗺𝗮𝗿𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗔𝗪𝗦 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰, 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁 𝗼𝗻𝗲 𝗯𝘂𝘁 𝗧𝗛𝗥𝗘𝗘 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗮𝘄𝗮𝗿𝗱𝘀: 🏆 Consulting Partner of the Year - Israel 🏆 Industry Partner of the Year - Media, Entertainment, Gaming & Sports - EMEA 🏆 Global Finalist for Security Consulting Partner of the Year, ranked among the top two worldwide These awards tell a powerful story. They show the trust our customers place in us and highlight how AWS sees us as cloud leaders. 𝗙𝗼𝗿 𝗺𝗲, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗮𝗽𝘁𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘀𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘁𝗲𝗮𝗺, 𝗮 𝗰𝗼𝗺𝗽𝗮𝗻𝘆, 𝗮𝗻𝗱 𝗮 𝘃𝗶𝘀𝗶𝗼𝗻 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁. These awards are a testament to the stories we have built together and a reminder that great marketing is not just about telling people what we do. It is about showing them who we are. CloudZone, we did this. 💙

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