Amir Alon

Cyfluencer's Yael Moav will be presenting about B2B influencer marketing strategies for 2025 on Tuesday, 24 September, for those curious marketers who will be in the Tel Aviv area. Additional gripping subjects to be discussed as well, ranging from SEO, Twitter/X, AI in marketing and more. Plus free breakfast! Check out the link in comments to register #marketing #digitalmarketing #influencermarketing #inpersonevents

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Have you been thinking about your 2025 AdTech strategy? Looking to learn more about AdTech or take your work to the next level? Israel AdTech is a great opportunity for you to mingle with the movers and shakers of the industry while learning best practices and insights from the best of Israel's AdTech experts. Register here ↓ #AdTech #BestPractices #StartupNation

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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1. Maximize revenue 2. Don't lose players How do you maximize ad revenue without losing players? It's tough, right? Retention Club is gonna help. We've got Eran Friedman, co-founder and CTO of Singular, joining ad monetization experts Felix Braberg and Yael Takomi 💡 and moderator Margot Miller We're going to dive into: ✅ Optimizing ad placements and frequency ✅ Rewards and incentives ✅ Diversifying your formats ✅ Personalized ad experiences ... with some of the best minds in the business. It's on May 16, 11 AM Pacific. Sign up here: https://lnkd.in/gan4xr-S

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Two years ago, we acquired an Israeli start-up (Adverifai) that was working to identify misinformation on the Internet. We invested heavily in the product and revealed it to the Cannes Lions crowd. I’m super proud of the team's work and all that investment. This year I heard from many customers asking me why Zefr didn’t also work on the open web. NO company can do everything well. Sure, you can do everything….but just not well. I understand that sometimes our customers don’t understand the difference between a robust solution and a check-the-box solution. But that fact doesn’t change Zefr’s commitment to the quality of our solution. When I look at our industry competitors (i.e. the legacy measurement providers), they clearly believe they are in the (static) software business. At Zefr, we understand that our business in safety and security is always evolving because the space is replete with adversarial agents attempting to monetize on harmful content. It becomes an aggressive cat-and-mouse game. The key to combating these agents of misinformation and brand safety is to aggressively INVEST. It never STOPS! That is why we maniacally focus on the walled gardens! It’s the space that gets most of our customer’s investment, AND it requires an ALWAYS innovation mentality to stay in front of the adversarial agents. If you are a public or private company and you settle for the “good enough” software mentality in the safety and security space, one day you will wake up and it won’t be good enough. The statement on Zefr’s Cannes signage could be applied to legacy ad tech companies. Building brand (or Ad Tech) trust is hard, losing it easy. #peanutbuttermanifesto

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🎮 How Pokémon GO Revolutionized.. AI Navigation 🌍 My latest report for 9 TV Channel Israel / 9tv.co.il dives into how Niantic turned player data into one of the most advanced geospatial AI models of our time. A huge thank you to Anastassiya Yezekhel my co-author, for her incredible collaboration on this story. Stay tuned—there’s more to come! Roman Yanushevsky

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Israel AdTech is back! Join us in Tel Aviv this December 10th to end 2024 with everything you need for your 2025 AdTech strategy. What can you get from the event? Here are the top three things you won’t want to miss. Sign up here >> https://israeladtech.com/ #IsraelAdTech #AdTech2024 #Networking #DataDriven #IndustryEvents

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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I'll be at the Tel Aviv Adtech conference on December 10th, discussing what's important to publishers, how AI is providing insights to vendors and how we generate more revenue, together. If you want to grab a coffee or ice cream, you hear one of the great speakers, feel free to save 30% by using the promo code: AdTech30DZ #IsraelAdTech #AdTech #DigitalAdvertising Ilan Amit

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Great convo with James Abraham on building trust in your sales funnel.

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How to Maximize Office Space and Breathe Life into It with Experiential Content ✨ Dive into our full article in TheMarker👇🏼

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Discover how to drive long-term conversions and boost your content with the perfect hashtags! 📈✨ Faye Sta. Ana-Corpuz , Taptap Send Country Launcher, shares the secret to influencers' success in marketing campaigns. Catch our latest Influencer Insider Episode on YouTube #influencermarketing #InfluencerCampaign #InfluencersGCC #InfluencersKSA #InfluencersUAE #Dubai #riyadh

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ENTIRELY AI GENERATED COMMERCIAL! This is not a drill. There is an entirely Ai-generated advertisement on Israeli TV.

The new advancements in Optimove’s Journey Orchestration Platform include WhatsApp Integration, Self-Optimising Streams, and Web Inbox, empowering marketers to elevate customer engagement and drive business growth. Pini Yakuel, Optimove's Founder and CEO, said, "At Optimove, we're committed to empowering #marketers to realise their multipotentiality via powerful tools that allow them to truly connect with their customers in real time. https://lnkd.in/g66JhVz8

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## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen

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