Posted by Vinay Goel, Product Director, Google Maps for Business

Since launching Google Earth in 2005, imagery has become a powerful tool to virtually visit almost anywhere in the world right from a computer, tablet or phone. Organizations also need this type of imagery for their business—whether they’re mapping public service projects, reviewing the environmental impacts in a region or evaluating a property.

Today, we’re launching Google Maps for Business imagery, offering businesses the chance to purchase and use Google Earth imagery for the first time. This gives them access to high-resolution aerial imagery covering the continental U.S. And it will help customers like government agencies get the imagery they need without collecting their own aerial photography.
Using Google Maps Engine, organizations can quickly obtain Google Earth imagery as soon as it’s available and share it with colleagues or customers. By relying on Google’s cloud, they can bypass traditional delivery systems, such as an FTP or disc, while also avoiding the costs of maintaining their own data centers.

Organizations using Google Maps for Business imagery can access the imagery in several ways:

• View it on a desktop GIS system via WMS
• Include it with your Google Maps v3 JavaScript API web application
• Overlay it directly within Google Earth
• View it on native mobile applications and mobile websites.

Businesses want accurate, comprehensive and useful maps, and with Google Maps for Business imagery, organizations now have better access to commercial, high-quality satellite photography. Read on or contact our sales team to learn more about Google’s commercial imagery offering.

Posted by Director Chen Shou-Chiang, Information Management Office of Directorate General of Highways (DGH)

Editor's note: Today’s guest blogger is Director Chen Shou-Chiang, who leads the Information Management Office of DGH. Read their full story here, learn about the six ways Maps are Going Google and see what other organisations that have gone Google have to say.

Taiwan is prone to natural disasters. Earthquakes, typhoons, landslides and heavy rainfall are very common, especially during the monsoon season. As the authority in charge of Taiwan’s land transport infrastructure, the Directorate General of Highways needs to ensure the safety of road users across 7,000km of highways, 4,000 bridges and 200 tunnels.

We used to rely on civilian drivers or news media for updates on road conditions. This did not allow us to respond fast enough to emergencies. We want to be able to predict crisis situations so that we can alert motorists and the general public. We also want to know when we need to dispatch rescue teams immediately.

We were already using the free version of Google Earth for our existing web-based platform known as thb-GIS (Geographic Information System). The platform consolidated important weather and environment information across 19 government agencies and private companies. The agencies accessed the platform for safety management and disaster prevention.

However, these databases could not provide us with intelligence that we could use directly. It took time to join the data before we could use it. We wanted a solution that could overlay images, terrain and vector data over the map of Taiwan to quickly identify areas that are likely to be affected by a weather crisis.

We ran comprehensive tests to trial Google Earth Enterprise and were confident that it met our requirement for stability, performance, security and user-friendliness. Google Earth Enterprise allows us to define access rights for different groups of users. This is an important requirement if we want to share the intelligence with other agencies and the public. Our next step was to develop SafeTaiwan, a platform that overlays crucial data used in emergency response to a map of Taiwan. This gives us a rich visual dashboard that immediately provides insights for better decision-making and risk management.

With Google Earth Enterprise powering SafeTaiwan, we are now able to monitor real-time conditions on the ground. To further complement available data, we installed 2,800 CCTVs across the country, streaming live images that help us to accurately assess and prioritise our responses during emergencies. The solution improved emergency response time tremendously. Previously, it took us hours to determine the magnitude of any disaster. Today, it only takes us minutes. More importantly, it allows us to analyse historical data to help in predictive disaster management. For example, rainfall readings collected at ten-minute intervals are displayed on Google Earth Enterprise’s dashboard to forecast an approaching typhoon or flash flood. Warning signals are then sent out through SafeTaiwan to alert the public and agencies concerned.

The positive feedback we received from our employees and the public has spurred us on to continue developing the platform for greater use. We have a vision to expand the boundaries of SafeTaiwan to share data from around the region. Eventually, we want to promote greater cooperation in disaster preparedness and recovery efforts across borders. We are confident that with Google Earth Enterprise we will be up for this challenge.

Posted by Alberto Herrasti, Consulting Director of Digital Government Projects at SFP

Editor's note: Our guest blogger this week is Alberto Herrasti, Consulting Director of Digital Government Projects at the Secretaría de la Función Pública (Secretary of Public Administration, SFP) from the government in Mexico. See what other organizations that have gone Google have to say and discover our interactive demos.

As the Consulting Director of Digital Government Projects of SFP, I work to bring tools that make information easily accessible to Mexican citizens. We recently deployed Google Earth and Google Maps to solve a long-standing problem.

In the past, both our local population and our government workers had trouble finding official documents and records about government agencies and services because this information was distributed across various websites in a fragmented way.

Finding something as simple as the opening hours of a state-owned gas station, or the location and address of a nearby hospital would require a search across many official sites. The only alternative would be to physically visit the offices likely to have the information and spend more time waiting in long queues.

In 2010, the President’s office directed us to address this problem, and we set out to create a consolidated website (now known as mapas.gob.mx) that would serve as a central repository of geo-indexed data, allowing citizens to easily retrieve up-to-date information overlaid on the map data of Mexico.

We reached out to a number of mapping technology providers to evaluate their offerings but the Instituto Nacional de Estadística y Geografía (INEGI) -- Mexico's offical mapping and statistics institution -- identified Google Earth and Google Maps as our best option. We completed and launched the new site by 2012. The site integrates data from more than 70 public organizations and aims to place useful and helpful information in the hands of our local population.

Now, with the new Google Maps-integrated site, any user can find information by viewing it on a familiar, easy-to-navigate “globe”. We’ve also added a lot of useful information. The site now consolidates more than 900 maps with government-related information and covers every region of Mexico. As of 2013, more than 300 people use the site daily, and both awareness and use continues to grow rapidly. Instead of waiting in long lines or spending hours searching online, citizens can simply point their browsers to the new site and use maps to quickly find nearby resources and information.

Since we launched the tool in 2012, we’ve had more than 16,150 downloads of the geolocalized data and this tool allows government agencies to respond more effectively and efficiently. Thanks to the Google Earth and Google Maps technology which made the tool easy to build and easy to use, we’re able to better serve our citizens and respond to their needs with the right information at the right time.

Posted by Gary Bateman, CIO, Iowa Workforce Development

Editor's note: Today’s guest blogger is Gary Bateman, CIO for the Iowa Workforce Development. Be sure to join Innovation for the Nation, a virtual summit featuring government customers, streaming live on July 31st and August 1st. And see what other organizations that have gone Google have to say.

In Iowa, our mission at Iowa Workforce Development (IWD) is to provide a comprehensive statewide system of employment services, education and regulations to ensure the economic security of Iowa’s workers, businesses and communities. An important part of our effort is to identify and prevent unemployment insurance fraud. Our efforts have cut the rate of fraud to less than 6%, but we are not satisfied to stop there.

Detecting and preventing unemployment insurance fraud is challenging because of the high volume of claims we receive. Often times, we’re not able to detect the discrepancy until after multiple payments have been made. This lag means the bad actors can take the money and move on, making it difficult and expensive to recover the payment. We went looking for technologies to provide an even better rate of fraud detection, allowing us to act faster to prevent this criminal activity and save the state money.

After a competitive bid process, we selected Fraud Detection as a Service (FDaaS) by Pondera Solutions, a Google Enterprise Partner, to help us identify and prevent improper payments. FDaaS is a Google-powered solution that uses Google Prediction API, Google Maps, Google Street View and Google Earth.

With FDaaS, suspicious claims are proactively flagged by the system, which alerts IWD employees about potentially fraudulent claims. The claims are plotted on a heatmap built on Google Maps to identify areas with the highest fraud incidents and determine where to put more investigative resources. We also use Google Street View to check the validity of businesses that submit claims. All of these data points are compiled into a custom, configured dashboard that helps us quickly examine claimants and employers to validate whether these claims are valid. This dashboard will replace many of our manual processes of checking disparate databases. And because Google helps to integrate relevant market data into our validation processes, we can parse massive amounts of data quickly and efficiently, allowing us to identify advanced schemes and rapidly respond to potential issues. With all this information available at our fingertips, we can then examine claimants and employers to validate whether these claims are proper much more efficiently.

Using the new solution, IWD will improve accuracies in Unemployment Insurance, benefiting both the employers and citizens of Iowa. Our continuing efforts will help assure that the vast majority of unemployment insurance benefits are delivered to the citizens who need and deserve our assistance.

Posted by Peter Birch, Product Manager, Google Maps for Business

With Google Earth, you can see just about any location in the world (or even locations outside our world, like galaxies in outer space). Three-dimensional imagery and satellite maps allow you to virtually trek the globe from the comfort of your computer, bringing the world's geography to your fingertips. Today we’re announcing new features for Google Earth Pro that let organizations easily edit maps and accurately measure complex site views.

As a premium edition of Google Earth, Google Earth Pro 7.1 lets you visualize, analyze and share 3D map data and imagery. Using Earth Pro, you can make smart decisions about a location without physically being there. For example, a construction company could calculate the site area and slope of a potential property using Earth Pro’s advanced measurement tools.

With version 7.1, Earth Pro offers two new capabilities:

• Map-Making: Create legends and scales and add titles to a map, directly from Google Earth Pro. You can also print your customized map or save it as an image. To conduct an environmental survey, for example, enhanced map-making tools let you highlight changes to land mass over time and document those changes directly in the map by adding a legend. 

• Viewshed: Identify and calculate viewpoints, measuring distances and visualizing potential views. For example, an architecture firm could use the viewshed tool to measure a view from a building or window without being physically on-site.

Posted by Anupam (Pom) Malhotra, Senior Manager, Connected Vehicle, Audi of America

(Cross-posted on the Google LatLong Blog.)

Editor's Note: Our guest blogger is Anupam (Pom) Malhotra, Senior Manager, Connected Vehicle, Audi of America. With a company-wide focus on the latest in-car technologies, Pom talks about teaming up with Google to help drivers enhance the driving experience with Audi connect™.

"Progress through technology" is at the core of every Audi vehicle. For a driver, in-car technology brings several benefits, including safety, access to local map content and more efficient ways to reach a destination. When developing Audi connect™, we wanted to present our drivers with something that was functional, yet elegant. We were able to deliver this by enhancing our navigation system with Google Maps and Google Earth.



By integrating Google features, we are creating a familiar user experience for our drivers, who already use Google Maps on their computers, smartphones and tablets. As a result, Audi connect makes it easy for drivers to search for a local point of interest or verify a route from Google Earth or Street View. With real-life images, combined with Google local search and voice search, Audi connect allows drivers and their passengers to safely explore and discover local destinations.

The main thing drivers want to do, of course, is get to their destination. But with Audi connect now enhanced by Google Maps and Earth features, we think our drivers will enjoy the journey a whole lot more.