Editor's note: Over 3 million businesses are using Google Apps. Today we’ll hear from Richard Hearn, CEO of Crown Partners, a digital sales and marketing technology firm in Ohio. See what other organizations that have gone Google have to say.


At Crown Partners, we help businesses implement the newest ebusiness solutions to grow their revenue and help them get ahead of the competition. We support Fortune 500 and mid-market companies all over the country and in some cases globally, so access to our email, calendars and documents while out of the office or with clients is critical.

We had been using Microsoft® Exchange 2003 and Sharepoint 2007, but we ran out of Client Access Licenses. Microsoft would not let us buy more licenses on our current infrastructure and only allowed us to upgrade to 2010. So, we made the investment in new servers and software and took the upgrade plunge (which had its own challenges). Immediately after upgrading, we began to run into problems – meetings disappeared from calendars, data didn’t sync with smartphones, and we had a couple bad outages where employees couldn’t access email for over 24 hours. On a few occasions, we missed client meetings due to calendar issues and decided we needed to start considering alternatives.

From a cost perspective, we had already paid for the servers and licenses with Microsoft, but we decided to cut our losses. We had spent nearly $50,000 on something that just didn’t work.

We called Google, and two weeks later, we had 100 employees up and running on Google Apps. Moving our entire infrastructure was not a big deal. We started with the 30-day free trial, tested it out, and after only a few days simply deployed to the rest of our employees on our own. A one-person IT team was able to migrate the business over in less than a week. If I knew how easy it would be, I would have done it a long time ago.

With Google Apps’ record for reliability, I don’t have to worry about servers going down. I know that our data is backed up in the cloud. We have tons of people on the road every week, we have had laptops stolen or lost at airports, and it’s an added benefit knowing that there isn’t data on the actual laptops.

With all the travel our employees do, we need access to information wherever we are – real time. Our employees are starting to trust their emails and their calendars again, even on their mobile devices. Gmail is lightening fast and employees love it. The added benefit of Google Docs and other benefits from Google Apps put it over the top. The only thing I regret about moving to Google Apps is not doing it sooner.

Posted by Richard Hearn, CEO, Crown Partners

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from David Marsh, co-Founder of The Standard Agency, a talent management and creative agency in Arizona. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google Cloud Calculator.

Our dream business started at the kitchen counter, literally. My partner and I had been involved in the music industry for a decade and knew the framework for managing talent was broken – people are at extremes either bringing in tons of money or making close to nothing. So, we took a business idea that we developed at the kitchen counter and founded The Standard Agency to manage musicians, models, actors, athletes and other talent who need representation. We offer a one-stop shop that includes everything from design and online promotion to booking gigs. In working and collaborating on so many different projects we also found there was a demand to provide a deeper understanding and appreciation of how design and social media impact businesses. This caused us to expand to offer related marketing services to small businesses who need help establishing themselves online and offline.

Our business quickly went from an idea to a reality and to be able to immediately have professional email and other business tools through Google Apps was key. Knowing Gmail was part of Google Apps was a huge selling point for me as I consider it the best solution to keep email organized. Set up of Google Apps was quick and flawless and all the applications are easy to access from any device. I’ve worked with other companies that have had to jump through hoops to get email on their mobile phones. For me, Gmail automatically worked on my phone and it’s the primary way I access email. Plus, we don’t have constant downtime and servers to maintain as I’ve experienced elsewhere.

Google Calendar has been essential for scheduling and tracking timelines for various marketing projects. I don’t think my partner would have been able to use any other calendar out there. He’s far more efficient and productive because his calendar is easy to use and it syncs across his phone, laptop, and tablet.

When it comes to our extensive network of contractors and employees, most of whom live out-of-state, Google Docs is the cornerstone of how we work. We use Google forms extensively for everything from fan surveys to elicit feedback after events, to online resumes to collect information from new job applicants. We also create Google docs for almost everything including legal contracts which are common in our business. Contracts often go through multiple rounds of revisions and with a Google doc, the right people can access and collaborate on the most up to date version, no matter where they are.

If it wasn’t for the ease of use and low cost of Google Apps, I don’t think my partner and I would have taken off running as fast as we did. It created a strong sense of confidence and familiarity that we needed to start up our business. Two years later, we all use Google Apps daily and wouldn’t have it any other way.

Posted by David Marsh, co-Founder, The Standard Agency

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Rob Rubinoff, Interactive Director at Mad Genius, a branding and creative agency headquartered in Ridgeland, Mississippi. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google Cloud Calculator.

Mad Genius is a creative fusion of branding, advertising, social media, HD video production, animation, media strategy, web design, web development, and more – a true soup-to-nuts creative agency. Each of these elements come together to create momentum-building ideas that drive results and help us stand apart from other agencies. Our clients range from national insurance companies to regional restaurant chains to local universities, and we have a talented group of people that help these organizations take their brands to the next level.

We started in 2005 as the offshoot of a film production company, and have been growing rapidly ever since. Two years ago, we landed one of the largest advertising accounts in Mississippi, which was a major milestone for us. However, it also meant that we had to move quickly to hire more people to staff the project. At the same time, we moved to a bigger office and started to re-evaluate the technology that powered our company. That’s why, as Interactive Director, I became a big advocate of Google Apps: the benefits of the cloud were what we needed.

We were originally using spotty POP3 email through our domain registrar, which was a legacy solution from when we were part of a larger company. Everyone had different versions of email clients, calendar, and other office software, and this created daily problems. There were times when we literally had to walk down the hall to schedule a meeting because we couldn’t share calendars with everyone in the company.

We talked to local IT providers who offered email solutions that would have cost us thousands of dollars. We also priced out our own Microsoft® Exchange server, which was not only costly, but also seemed like it would necessitate dedicated IT support. Everyone here already wears a lot of hats, so simplifying IT was essential, as was finding a powerful calendaring solution. What we needed was Google Apps.

Initially, there was concern that we might lose emails and disrupt operations during the switch to Google Apps, but we transitioned over the course of a week with no hiccups and continual access to email. Within another week everyone was used to the new system, and the office was thrilled. One of the immediate and tangible benefits came when our executives were able to access email from their desktops, laptops and mobile phones, with everything synced across each device.

Within the Google Apps suite, shared calendars have been huge for us; email and documents are icing on the cake! As we grow our accounts and expand our team (last year we opened a second office in Tampa, Florida), we need to be able to let people know what’s going on throughout the company, and Google Apps makes that not only possible, but also easy. We can view other people’s calendars, easily schedule meetings, and have created a half dozen shared calendars to track things like conference room reservations and vacation days. Plus, project management is vital in our business, and thus the ability to import iCalendar data into our project management system is key.

With Google Docs, we no longer send PDFs back and forth, which is a huge time saver, and we can brainstorm with team members in either office using a Google doc, since it’s basically like a giant shared notepad. We even use Google Docs to collaborate with clients and can elicit feedback and data in a format that is easily shared or uploaded into our system, avoiding data entry errors.

When it comes to groundbreaking agencies like ours, folks usually think New York, Los Angeles, Chicago; they don’t often think Mississippi. But the work we do is changing minds – and Google Apps is helping us get it done. We take pride in being innovative. We’re a young company, with passion for the work we do and a fresh approach to the way we tackle business. With our home base in Mississippi, our new office in Florida, and clients throughout the region, we need virtual speed. Google Apps has proven to be the perfect partner in keeping us connected and moving forward.

Posted by Rob Rubinoff, Interactive Director, Mad Genius

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Steve Stepp, IT Manager of Sun Windows, a manufacturer of high quality windows and doors serving Owensboro, Kentucky and surrounding areas. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

Sun Windows is a family-owned business that dates back to the 1930’s when V. E. Anderson, Sr. invented and built storm windows in his garage at night and sold them door-to-door during the day. Today, Sun Windows is run by his grandson, Frank Anderson, and offers an expansive product line of high quality, energy efficient windows and doors with a focus on customer service.

The window and door business is seasonal, following trends in new construction and peaking in summer. At the height, we have around 120 employees made up of about 80% production workers who manufacture the products, and 20% office staff and outside sales who use email and other office software regularly. Keeping everyone connected and communicating effectively is one of my main goals.

We originally used a local provider for web hosting and email and there was a lot of downtime when email just wouldn’t work. I’d get phone calls from individuals throughout the company and would have to contact our email provider about once a month. Adding to this, we received significantly more spam than good email. Sun Windows even got flagged as a spammer because all our emails went through the local provider. We’re a small company and everyone wears a lot of hats so these issues took up a lot of time I didn’t really have.

I used Gmail at home and had even set up Google Apps for my personal website so I knew about its robust spam-filtering and other great features. Given all the email problems we were having at work, I decided to switch the company to Google Apps and have never looked back. The amount of spam in our inboxes is almost nothing and having web-based email accessible from any Internet connection is a big plus for everyone. At the time of the switch, I hadn’t even considered the added benefits of other products like Google Calendar and Google Docs.

After setting up email, we quickly created shared calendars to keep various departments organized, track company events and schedule customer visits for the field service unit. Then we slowly started to use Google Docs. Most people in the company were familiar and comfortable with desktop office software but once they realized the power of collaborating and sharing documents online, almost everyone switched to Google Docs. Production line supervisors use a spreadsheet to track labor hours at the plant, and sales reps create and share customer presentations. We’ve also moved existing documents over to Google Docs which we use to store files of any type.

Now when new computers are purchased, I don’t renew our Microsoft® Office licences. The company saves money but even more importantly, I save time in administering licenses, installations, security patches, and training. Google Apps has been one of the smartest decisions I’ve made for Sun Windows and I continually look for new ways to take advantage of it to improve how we work.

Posted by Steve Stepp, IT Manager, Sun Windows

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Rex Hammock, Founder and CEO of Hammock, a content and custom media firm in Nashville, Tennessee. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

At Hammock, we develop and manage a wide array of content, helping our clients engage with customers to increase loyalty and extend the length of the relationship. Since I founded the company 20 years ago, our work has expanded from print newsletters and magazines to include a range of digital media, such as websites, blogs, event media, and more. We’ve grown to 20 full-time employees and have developed a network of over 1,000 freelancers across the country. Technology has played an important role in what we offer our clients and how we work together as a team.

A couple of years ago, when our Technology Director left the company, we decided to experiment with using an outsourced solution for networking and systems so our internal technology staff could focus on development and creative duties. The experience gave us confidence to outsource other parts of IT so when the email server became unreliable and couldn't filter spam as well as our personal Gmail accounts, we started researching alternative solutions. With the help of an external IT service, we unplugged the email server and switched to Google Apps.

Fixing our spam problem – which Gmail has done amazingly well – would have been enough to make the switch to Google Apps worth it. We did a cost analysis per employee, however, and keeping servers in-house for just email would have been more expensive than the entire suite of Google Apps. Plus, adding calendars, contacts and documents, all of which sync nicely to our smart phones, tablets, and home computers has changed the way we work for the better.

Collaborating across our expansive network of contributors is critical and most of us use Google Docs for sharing and updating documents. Spreadsheets have also helped us manage our own newsletter subscriptions – a Google form is embedded on our website to collect information from individuals who want to receive our newsletter. Information from the form is imported directly into a Google spreadsheet that we access internally.

The ecosystem around Google Apps is helping us further meet our unique needs. We use Manymoon, a 3rd party application from the Google Apps Marketplace, to help with project management and it has resolved a number of workflow issues. Manymoon is a little like an in-house social network where, instead of setting up pages related to your favorite club or cause, you set up project pages where you can consolidate information and track progress. Because Manymoon integrates directly with Google Apps, it’s easy to add Google documents, calendar entries and emails related to a project.

For some people in the company, there was a reluctance to give up traditional desktop applications. However, it has been easy for me to evangelize Google Apps internally and I think we'd all agree now that the switch has had a positive impact on how we work.

Posted by Rex Hammock, Founder and CEO, Hammock

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Tom Dey, co-Founder of DeyFischer Consulting in Missouri. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

A typical day for a DeyFischer consultant doesn’t often involve our corporate offices, and they’re rarely in the same city as the week before. Our more than 50 consultants are out in the field, working side-by-side with clients around the world to deliver SAP business solutions. Back at our headquarters in Missouri, and SAP retail office in Atlanta, we have DeyFischer business managers, recruiters and an administrative team – but no IT personnel on staff.

At any given time across the company, we’re operating in dozens of countries and time zones. Before Google Apps, we were using a variety of different email clients and calendar systems – it was a free-for-all when it came to which office tools individuals wanted to use. Supporting all these tools was very labor-intensive. Our administrative team had to send each new consultant instructions on how to set up their email client so we could forward DeyFischer email to them. Corporate contacts and calendars, which are vital in our business, were sent out only once a month because sharing them was so cumbersome.

With Google Apps, communication is seamless and our administrative team can go back to its core job: driving revenue for the company, rather than serving as a help desk. To set up Google Apps, we worked with Umzuzu, a Google Apps Authorized Reseller. Umzuzu designed a strategy to help us transition to the cloud that included migrating old emails and comprehensive training for all employees. The whole process was painless and during it all, we had no downtime or lost emails – which our employees were grateful for!

Part of the transition included migrating our more than 3,500 contacts over to Google Apps. With advice and technical support from Umzuzu, we implemented Floreysoft’s Shared Contacts application from the Google Apps Marketplace. It’s integrated directly with Google Apps so when someone at DeyFischer adds a contact to the database, it’s immediately available to consultants across the company.

With Google Apps, communications have changed for the better and employees are now more productive in the office and on the road where they can easily access email, calendar and other important documents on their laptops or mobile phones. Scheduling is even easier with many consultants using Google Calendar to send meeting invitations directly to their clients.

We’re growing fast and Google Apps is helping us keep up the pace. Unlike before, email accounts are now created quickly and easily, and new employees are directed to a welcome site created with Google Sites. This frees the management and administrative teams to focus on hiring exceptional consultants rather than on-boarding new ones. Google Apps is helping us expand and reach new heights.

Posted by Tom Dey, co-Founder, DeyFischer Consulting

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from PlayPlainIt.com and Medialcoate, two companies based in California. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

San Francisco moms and career women, Allison Howard and Laurel Kellam, are making it easier for Bay Area families to find events targeted at children under the age of five through PlayPlanit.com. Both Laurel and Allison work from home and meet up once or twice a week so the ability to be productive and access files remotely is critical. The two founders communicate throughout the day via Gmail and chat, and rely heavily on Google Docs to store, track and collaborate on just about everything.

According to Laurel, “As soon as we learned about the functionality and cost of Google Apps it was a no-brainer. Neither of us are ‘tech guys’ and we didn’t want to spend our money on any expensive equipment like servers. We’re big Google fans in general - we both use Gmail, Google Calendar and Google Voice for personal reasons. Also, as business owners who are responsible for every aspect of our start-up we knew we wouldn’t have the time or patience to troubleshoot Microsoft Outlook.”

Like Laurel and Allison, other companies have found that the cost benefits and collaboration tools offered through Google Apps can’t be beat. To learn more, we move south to Pacific Grove where we meet Marcelo Rizzo, Technical Manager for Medialocate, a translation services company helping Fortune 500 companies bring their products and content to global audiences. Marcelo tells us about why Medialocate chose Google Apps.

“Four years ago, Medialocate outsourced its Microsoft Exchange server to a hosting service. Everything went well for about two years. Then, all of the sudden, we were getting 75% uptime and a lot of user complaints. We pondered bringing Exchange back in-house. At $136 per user/year, it was not cost effective. We looked at other e-mail hosting services, but they were also not cost effective.

Finally we looked at Google Apps — $50 per user/year including support, document sharing and centralized management was unbeatable. It has become an integral part of our core assets and has helped boost our profitability by 30% over last year.”

Posted by Michelle Lisowski, Google Apps team

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from David Bullock, CFO of YETI Coolers based in Austin, Texas. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.


YETI Coolers, co-founded in 2005 by brothers Roy and Ryan Seiders, offers durable, super-insulated ice chests for serious outdoor enthusiasts. Roy first recognized the potential of a premium cooler during an early entrepreneurial endeavor and decided to design his own. He recruited his brother to help and the two settled on YETI for the company name – a new brand that consumers could easily associate with frigid toughness. Today, YETI coolers are “certified grizzly-proof” and distributed through over 500 dealers across the country.


When Roy and Ryan started the company, they recognized the value of Google’s free email service, Gmail, and started with one email address – [email protected]. However, fast forward three years and the company had grown to 10 employees. We hit a tipping point where we needed to expand and create a more professional look with @yeticoolers.com email addresses. The question was how to retain three years of information and still offer the entire office the same easy-to-use interface and access to remotely-stored email history. The solution was Google Apps.

Soon after implementing Google Apps, we hired our first National Sales Director who resides in North Carolina. Despite the geographical barrier, Google Docs has allowed us to collaborate with him and other remote employees in real time, and has became a critical component of our sales process.

Our goal is to increase the number of dealers that sell YETI coolers but for a long time, our volume of dealer inquiries was unmanageable and we missed out on sales opportunities. This is where a Google spreadsheet saved us. We created a “Potential Dealer Tracker” to track, prioritize, and, most importantly follow up with potential YETI dealers. By capitalizing on dealer inquiries in an organized, methodical way, we’ve been able to convert 30% more leads just this year. The profit from the new accounts nearly pays our National Sales Director’s salary!

We also use Google Calendar to track internal and external meetings and even non-work events like Red Raider and Longhorn football games. More recently, we started using Google Sites and launched our company’s first intranet. We look forward to adding even richer content to the site as the company continues to expand.

Given the rapid growth we’ve experienced over the last few years, it has been extremely difficult to stay on top of all areas of the business. Google Apps has changed this, providing the tools we need to succeed. It’s low cost, secure and easy to use – from our standpoint, Google Apps is the perfect solution for any small business.

Posted by David Bullock, YETI Coolers

Editor's note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Dustin Bonnema, Portfolio Analyst and IT guru for MainStreet Advisors based in Chicago, Illinois. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.



Founded in 2003 by two veteran investment professionals, MainStreet Advisors is a Chicago-based Securities and Exchange Commission (SEC) Registered Investment Advisor. We provide investment advisory services, portfolio management, and marketing support for our clients, and are expanding rapidly - we’ve already outgrown our current office space, two years ahead of plan.

Such fast growth prompted us to focus more on technology and find ways to remove communication barriers for all employees. So we switched to Google Apps earlier this year and are already using many of the products in the suite including Gmail, Google Calendar, Google Docs, and Google Sites. We couldn’t be happier with Google Apps, and the best part is that everything is online and all the products are easy to learn and use. We’re trying to put as much as we can into a Google spreadsheet or document.

Shared Google Calendars are used to track time-off, conferences, committee meetings, and individuals’ travel schedules. This is a critical component of our internal communication strategy since Managing Directors and other executives travel as much as 40 - 50% of the year. This same group is reliant on mobile phones, and use either iPhones or BlackBerry devices to access Gmail and other applications, while they’re on the go.

As the company grows, it has become harder to locate and share updated information and policies across all employees. Google Sites is solving this problem – we built an intranet that includes links to shared calendars, client websites, group email aliases, expense reports, gift matching instructions, and investment policies. A Google form is also embedded in the site so employees can submit vacation requests that are updated directly in our HR manager’s spreadsheet. In time, we plan to add even more to the site – we’re already showing gadgets with intra-day performance of market indexes across the world, and we’d like to add a map of client locations and charts outlining our company assets over time.

Aside from helping us create more efficient business processes, Google Apps has become a key part of our business continuity plan. We have the security of knowing that if something goes wrong in the Chicago office, we’ll still be able to access our information from other places. This is critical to protecting our clients’ investments, and the future of our business.”

Posted by Dustin Bonnema, MainStreet Advisors

Editor’s note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Patti Sprague, Managing Director of Premier Guitar in Iowa. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.



Premier Guitar is for true guitar enthusiasts, a magazine focused on guitar gear and the musicians who use it. All of our employees are passionate about music, and many play guitar or other instruments. Working with a bunch of musicians creates a fun, creative workplace, but not always a very structured environment. We needed an email system that didn’t tie our team to the office, but allowed us to work together and stay connected wherever we may be. Google Apps was the perfect solution.

In our business we have very tight deadlines. We do things a little differently than other traditional magazines. We not only publish a print version of our magazine, we make all of our content, current and archival, freely accessible over 5 different platforms. We’re able to successfully compete with some of the older print centric publications out there because we’re lean and we can get stories up quickly. That requires a lot of team work. Google Docs allows us to work on a story from wherever we are and get it published quickly. It would never be possible to work as efficiently or collectively if we had to wait for a new version of a document to be sent to us before we could publish.

Often our writers and photographers will need to drop everything to hop on a plane for a last minute factory tour, or an interview with an artist. One of the reasons we started using Google Apps is the ability to access our email and calendars on our mobile phones or anywhere with an internet connection. With Google Apps, we know where the team is and what’s due based on our shared calendars. Our company calendar and editorial calendars are kept up to date so we can get our stories out quickly. Plus, we can always just hop on Chat to ask each other questions or find out the status of a shoot or a photo shoot or piece. Being able to just ask a co-worker a quick question instead of sending them an email and waiting for a response has really helped keep projects moving along.

Apps helps us stay connected and work together, while still having fun doing what we love. For a lean team that wants to meet deadlines while writing about their passion, Google Apps was the perfect choice.

Posted by Ashley Chandler, Google Apps team

Editor’s note: Over 3 million businesses have adopted Google Apps. Today we’ll hear from Matt Zemon, President of American Support, headquartered in North Carolina. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.

At American Support, we provide back office services to over 400 cable, phone and internet franchises in 29 states. Our services include billing and subscriber management along with 24/7 customer care and technical support.

When I originally founded the company in 2006 we had a joint venture with a Philippines-based call center to provide customer service at a reasonable cost to our clients. In the first couple years of business it became evident that our clients and their subscribers wanted to have American-based customer service. Our clients were not happy with the off-shore customer service we were providing and we were having difficulties winning new business. As a customer service outsourcer the challenge was finding a way to provide the American customer service they desired at a price point they could afford.

To save our business we ended up rethinking our business model and looking to the cloud to drive down costs and increase our efficiency. The first change was migrating to a call center in the cloud platform which enabled us to recruit, train and route calls to rural American home-based employees who needed and wanted the work. With this technology solution in place we began bringing our call center jobs back to America. As of May of last year we are a 100% American customer service organization.

The second change was moving from Microsoft Exchange to Google Apps in 2009, which allowed us to more efficiently and effectively collaborate with our employees and clients spread out across the United States.

Today we maintain a small office in North Carolina and a technical assistance center and network operations center in Montana. The rest of our management team is spread out between Arizona, Colorado, Kentucky, Georgia and Nebraska. Our entire customer support team works from home.

Tools that fostered collaboration were absolutely essential to running our business. Each manager and their team really live in the Google Apps environment. All of their meetings are done through Google Docs and video chats. I’ve never met 90% of our employees in person. Every meeting agenda is built off of a doc with everyone logged into the same doc at the same time, taking notes and keeping track of next steps as we move along through the meeting agenda. Plus, our clients across the country have started getting used to the value of moving away from attachments to using Google Docs. Working together internally and externally is so much easier when we’re always sure we’re looking at the most current document and you can collaborate on it in real-time.

Google Sites is also a key aspect of our business operations. We create a custom site for each of our clients that contains the most frequently asked questions, their unique policies and procedures, and other useful information for our teams. Sites allows us to keep all information in one place that everyone on the team can update and reference.

We had initially looked at Google Apps for its 25 GB of mail and shared calendars, but it’s Google Sites, Docs and Talk that allow us to communicate successfully and efficiently so that we can support customers with a team all over the country. We attribute our successful collaboration and the ability to run a coast-to-coast virtual team to our use of Google Apps.

Posted by Matt Zemon, President, American Support

Editor's note: Over 3 million businesses have adopted Google Apps. To share their stories, we've talked to businesses across the United States. Today we’ll hear from Mat Silverstein, Research and Development Officer for Pharmacy Development Services based in Florida. To learn more about other organizations that have gone Google and share your story, visit our community map or test drive life in the cloud with the Go Google cloud calculator.



Based in Florida, Pharmacy Development Services (PDS) is a business coaching company that works specifically with independent pharmacies. Over the last 12 years, we’ve helped hundreds of pharmacy owners build solid business plans and achieve success.

As a small business with employees spread across the country, internal communications have always been a challenge. In the home office, we make hundreds of decisions a week that affect our customers and employees, and this, combined with rapidly changing information, makes it tough to keep up. Information is constantly flying back and forth between members of our team, so it only made sense to give it a home in the cloud. Life before Google Apps went something like this:

Me: Did you get my email?
Co-worker: No
Me: Check your spam folder.
Co-worker: There it is. Wait. This is the old version of the document. I updated the document and sent it to you yesterday.
Me: I know, but I couldn’t open it. I have an older version of the software you used.

This scenario was typical, and it wasn’t until we moved to Google Apps that our team saw a huge boost in productivity. Right now, we have a team of on-site and off-site employees planning the biggest event in the history of our company; they’re using Google Docs to share the latest conference plans, instant messaging, integrated in Gmail, for quick communication, and Google Calendar to schedule all their meetings.

The Gmail interface is light-years better than our old email system and we can access it anywhere. Some of us travel a lot, and accessing email from our iPhones, Android-powered phones, and Blackberry devices is essential — we couldn’t imagine it any other way. Information is ubiquitous; it shouldn’t be bound to a particular device.

As a company that is closely tied to the health industry, I can best put how Google Apps has helped us into medical terms — we’ve been cured of spam-itis, old-versions-of-documents-osis, and most importantly, missing-documents syndrome. We can spend less time searching for files and fixing scheduling mishaps, and more time helping our customers.”

Posted by Michelle Lisowski, Google Apps team

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. To learn more about other organizations that have gone Google and share your story, visit our community map.

Based in Minnesota, Brian Short is a Registered Nurse, as well as the Founder and CEO of allnurses.com, one of the largest online nursing communities with more than 430,000 members. Brian started the website as a hobby in 1995 when he was attending nursing school. He’d search online for relevant nursing information without success — it was easier to find websites on planting trees or feeding babies than reliable sources on clinical nursing.

So what started out as a website with a few links spawned into an online community and central hub of nursing information. The website now includes blogs, articles, and discussion forums across all specialities, with more than nine million global page views a month and 2,500 new posts submitted by members every day. To support this growth, Brian shares how he’s using Google Apps to remove location barriers and increase process efficiencies.

“I started out with my own internal email servers which were clunky and hard to manage. I was also dissatisfied with the accompanying email client. It would take forever to search, find, and organize all my email, and I was constantly deleting emails to avoid slowing down my machine. When I learned about Google Apps it was an easy decision to switch. I love the concept of cloud computing and being able to access all my applications through a browser.

Now, I've been using Google Apps for several years and it has helped the company tremendously. There are over 30 staff members scattered throughout the US and internationally. Google Apps allows us to communicate with ease by using instant messaging, email, shared calendars, and online documents.

I’ve also used Google forms to support marketing initiatives that increase awareness of allnurses.com. In one of the print ads, I included a URL that leads to a landing page with a form embedded in it. Educators can use the form to request pens for their nursing students. It’s a good way to engage with my audience and scale a manual process.

Not only is Google Apps a great financial decision for us, but it has helped increase our efficiency and productivity more than any other product we've used. I love how Google is always improving and upgrading its applications by listening and implementing user feedback.”

Posted by Michelle Lisowski, Google Apps team

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

As the former VP of Technology at a major financial services firm, Ray Malone has spent most of his career focused on business intelligence, data warehousing, and development of web-based applications. So, when his wife, Tina Malone, decided to start a new business out of their home in West Virginia, Ray naturally helped her pick out the technology that best suited her needs.

Today, with Ray’s help, Tina is running MSaven.com, a successful marketing business that provides companies with text message marketing, print advertising, and the ability to offer online coupons. The technology that powers the company is an important part of its success, and Ray shares with us how Google Apps and Google App Engine play a pivotal role.

“In 2008, my wife Tina came up with the idea for MSaven.com, but there was a catch – she expected me to set up our IT infrastructure with little to no money. I had been using Gmail and almost every other Google product for a long time so it was an easy decision to use Google to build the business. Now, our entire operation runs using both Google Apps and Google App Engine, and the combination of performance and scalability has been awesome.


We use Google Apps for everything from emailing to creating online documents and spreadsheets. I recently used a Google spreadsheet to create a financial calculator showing advertisers how much they could potentially make with our firm – I shared the spreadsheet with a prospective advertiser and walked him through it over the phone. We were both able to tweak specific inputs on the spreadsheet and see the results in real-time. It was a powerful way to communicate without having to be in the same room.

I’m constantly using Gmail and Google Calendar, and access them extensively from my Android-powered device. Both allow me to coordinate with our sales reps and contractors. Some of our contractors are located internationally so the Talk feature, integrated in Gmail, has been the primary communication channel.

With Google App Engine, I’ve built our entire web application. Python was a new language for us, but within a few months we were building dynamic content and connecting to vendor systems. Here’s an example of how it works – when a consumer sends us a text message requesting a coupon, we connect to the vendor’s system through an API (this is the vendor that is providing the coupon), and the right coupon is dynamically generated and sent back. If this is the second time the consumer has contacted us, a different coupon or message is sent back. All of the logic, and the ability to generate and send coupons is built with Google App Engine.

I’ve developed many systems over the years and used other well-known email clients, and this type of performance can’t be beat. You can do everything better with Google Apps.”

Posted by Michelle Lisowski, Google Apps team

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

This week we head to Maryland where StraighterLine is trying to level the playing field in education. StraighterLine’s mission is to disrupt the high cost of online education courses by directly partnering with colleges and vetting courses through national clearing houses. Joseph Thibault, Course Manager at StraighterLine, shares their story.

When we jumped into the world of online education head-first, our small staff was spread across the US. As a result, we decided to use Google Apps because of its ability to facilitate this virtual office. The ability to share docs, communicate synchronously, and work collaboratively on docs provided us with a quick and easy way to improve courses, our brand and website.


Google Apps has sped up the rate at which we collect information and communicate internally and with students. By using forms in Google Docs we can easily collect survey data from new students to help us focus our marketing efforts. We also use forms to collect course evaluations so that we can improve our courses and services quickly. Creating a form in Docs only takes a few minutes and the summary and charting features allow us to do a quick analysis with just a few clicks.

Gmail has also been a huge benefit to StraighterLine. Students can easily get in touch with us through Gmail and chat, allowing them to get help and continue learning in seconds rather than hours. At StraighterLine we’re happy to say we’ve gone Google!

Posted by Ashley Chandler, Google Apps team

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

Two years ago, Patrick Benard and Sean Naughton completed their first handmade bicycle. Shortly after, they opened Bowery Lane Bicycles in Manhattan with a commitment to having a positive impact on the environment and the local community. Today, they continue to design bicycles for the urban cyclist, build them by hand in New York – in a local factory that uses solar panels to generate 30% of its power – and sell them from their showroom and at city cycling events. Even on the business side, the founders have taken a community approach, working only with local vendors and freelancers.

A year after Bowery Lane Bicycles opened, Michael Salvatore, chief officer of just about everything, was brought on board to help run the business. His first task was to get the company operating and communicating on a more professional level by implementing Google Apps so everyone had @bowerylanebicycles.com email addresses. From experience at previous companies, Michael knew that email addresses were only the beginning and started using Google Apps to improve other business processes. He shares with us how this was done.

“We rely on freelancers and friends located throughout the city to get projects done, and Google Docs makes this possible. Our friends have day jobs so being able to access everything online and collaborate with us in real-time, from anywhere, is not only convenient, it’s essential.

Google Calendar also helps us quickly spread the word among our friends about upcoming cycling and charity events where we’ll need staffing help. We keep a master calendar of all events and send out invites directly from Google Calendar. On the sales end, our showroom is viewed by appointment only, so we use a shared calendar for all of our scheduling.

To track inventory, I use Google forms. When a sale is made the model number of the bicycle purchased and other relevant information is inputted into a form. All the details are then populated directly into my spreadsheet and I can keep track of which bikes are low in inventory and when I need to order more. It’s simple but efficient.

With most of our business software needs taken care of, we can focus on our main goal – manufacturing the best bikes we can. Yes, we’re a small start-up, but we realized early on that successful companies need to be able to communicate quickly and keep track of their business as they expand. We can do just that, thanks to Google Apps.”

Posted by Michelle Lisowski, Google Apps team

Editor’s note: Over the past couple of months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

This week we’ll hear from Sarah Leah Gootnick, founder of Secretary in Israel, based in New Jersey and Israel. Secretary in Israel and Virtual Assistant Israel match college-educated, American virtual assistants living in Israel with business owners from across the United States and abroad.

"The idea for Secretary in Israel came about when an entrepreneurial friend of mine in San Francisco told me how overwhelmed he was with all the administrative work for his IT business. He struggled to find a talented assistant within his price range locally. I introduced him to my friend who had just moved from the US to Israel. Not long after, he called to tell me that she was the best assistant he had had in years, and he encouraged me to start a business to provide this same service to other entrepreneurs.

As a result of his encouragement, we started Secretary in Israel approximately two and half years ago. At the time, we were in an unusual situation: our virtual assistants, all of whom are American college graduates, were living in Israel, and our client base of successful entrepreneurs were spread throughout the United States and abroad (including the UK, Australia, and Thailand). With our team located thousands of miles from our clients, we were, as you might say, “geographically challenged”.

However, with the help of Google Apps, geographical distance became irrelevant. Our virtual assistants all use Gmail, Google Docs, and Google Calendar, which enable us to work with our clients and seamlessly integrate into their businesses as if we were sitting in the rooms next to them.

One particular benefit that our virtual assistants and clients love is the ability to edit docs and spreadsheets simultaneously. Gone are the days of worrying about who has the right version of a document and whether the hours of changes you’ve just made were put into the right version or not. With Apps, the document or spreadsheet is always current, and our team and clients can rest assured that important edits were entered in the right version.

Google Apps also allows our virtual assistants to work so seamlessly with their clients and their clients’ business associates that most people don’t realize our assistants aren’t in the same office. One of our clients told us that when people finally do meet him at his office, they often ask, “Where’s Hilary? She was so lovely on the phone. I’d like to meet her!” It’s at that point that he says with a smile, “Oh. She’s not here at the moment. She’s in Israel!”

Because of the collaborative focus of Google Apps, we’re able to run a business that provides a great service to successful entrepreneurs in the United States and abroad as well as career opportunities for professional, Americans in Israel."

Posted by Ashley Chandler, Google Apps team

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

In Massachusetts, we find Sean Leach, Systems Architect for EPS Communications — a strategic marketing firm near Boston. With experienced staff, EPS marries multiple disciplines to offer client services including direct response media, interactive development, design, and custom content and publishing. EPS is so excited to have gone Google that Sean created the picture below showing each of his co-workers, and shared the story of why the company switched to Google Apps.

“In late 2007 we made the switch from a traditional email POP server and a ‘whatever you can find’ calendar and docs solution to Google Apps. We haven't looked back since.

Within Google Apps, we mainly use Gmail, Calendar, and Docs. Because of the tight integration between the three services, as well as the ‘it just works’ nature of the products, we've definitely had a marked increase in productivity and user happiness. No more POP server being down, no more having to try and track down an email or document. It's all there in the cloud, all the time, and easy to find because of Google search.

By using Google Docs, we’ve been able to help keep our projects on track and our teams working more efficiently. Everything starts as a Google document, often with multiple team members working on one at the same time. We can see who’s in the document and what changes are being made in real time. It’s collaboration at its best. We’re also able to organize and manage complex projects that have a lot of different stakeholders, like website redesigns. Our team will use a spreadsheet to list out which components of the website need to be updated, the corresponding owner, and the status of the updates.

Our other favorite part of Google Apps is that everything is accessible from any computer or mobile phone with a web browser, no matter where our jobs take us. Our employees can be just as productive outside the office as they can inside it. That is a big deal for a small company. It allows us to be both flexible and productive. It's something we truly can't live without.

If you haven't tried Google Apps, you really owe it to yourself (and your company) to give it a shot. It's wonderful.”

Posted by Michelle Lisowski, Google Apps team

Editor’s note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies’ Gone Google stories, we decided to talk to Google Apps customers across the United States. Check back each week to see which state we visit next. To learn more about other organizations that have gone Google and share your story, visit our community map.

This week we’re traveling to Eugene, Oregon to hear from Luna & Larry’s Coconut Bliss. Luna and Larry Kaplowitz began making Coconut Bliss non-dairy, organic ice cream to provide a healthier alternative to typical ice cream loaded with processed sugar and saturated fat. Coconut Bliss is a local favorite in Oregon and the word is spreading as many more find their “bliss.” Kiley Gwyn, Online Community Manager at Coconut Bliss, tells us about going Google.

“Going Google was an easy choice for us to make at Luna & Larry's Coconut Bliss. We're a small company with no IT person on staff, and we were looking for an easy solution to email, shared calendars, an internal wiki, and document sharing. As we are a growing business with employees often on the road it was important to us that we have secure, easy access to everything no matter where we might be. I was already a Gmail convert and knew that the suite of Google Apps would be perfect for our needs.

Google Apps has allowed us to expand our productivity and creativity in ways I couldn't have imagined when we first signed up. Sometimes it’s just the simple things that are better with Google Apps. For example, when I was sick at home recently, I didn’t have to cancel a critical marketing meeting. We just turned on the video chat and pointed the camera at the white board so I could work with my team without sharing my cold. Google Apps helps keep us connected and makes working together simple.



Posted by Ashley Chandler, Google Apps team