Guy Bernard Cordier

The monta flat back paper 852 white, 842 brown with white adhesive, and 843 with clear adhesive… esthetic and performance in one sustainable product

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Il marketing proficuo ed utile

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I completely agree with Anthony Aubert that effective marketing has the power to transform industries, but it needs to be strategic, consistent and supported at a national and organizational level. Take Bordeaux as an example. The assumption was simple: if it says Bordeaux on the label, it will find its market. And for a while, this was true—China, the U.S., the U.K., and other global markets eagerly snapped up Bordeaux wines. But times have changed. The younger generation now sees Bordeaux wines as outdated—“wine for grandparents”—or associates them with expensive, unattainable grand cru wines. The lack of marketing communication has left an emotional void in how Bordeaux is perceived. There are winemakers in Bordeaux who experiment with grape varieties, and come up with cool unusual labels. But how can we tell the world about ourselves? Only social networks remain. And no support from the state. Where are the campaigns connecting wine to moments of joy, modern lifestyles, and shared experiences? Yes, the CIVB’s #JoinTheBordeauxCrew campaign is a step in the right direction, but it’s just a drop in the ocean. Look at what Germany is doing with their Riesling Days—collaborating with restaurants globally to make Riesling a household name. At major wine fairs like Wine Paris or ProWein, you’ll see Portugal, Argentina, and other country stands showcasing cutting-edge marketing materials and interactive displays. And then, unfortunately, there’s Bordeaux, with its understated presence. This stagnation doesn’t just affect winegrowers. The entire ecosystem—agricultural machinery manufacturers, bottle producers, cork makers, logistics providers, and more—relies on a thriving wine industry. Without bold and sustained innovation in marketing and communication, we risk stagnating across the board. Wine is emotion, it is the joy of socializing, it is the enjoyment of delicious food, it is life! Let's not forget that wine should be consumed in moderation. But even here I want to say that a glass of dry red wine is better for the body than heavy alcohol, or beer, where there are a lot of plant hormones or cocktails with a lot of sugar content. The question is - How we can change this law?

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What a fantastic overview of the key elements that truly drive innovation and excellence in the bakery and milling industry. In a competitive and ever-evolving market, businesses must adopt solutions that not only enhance product quality but also improve profitability and sustainability. This approach of combining taste, texture, and cost-efficiency with a focus on naturalness and environmental responsibility speaks volumes about Episens' commitment to delivering exceptional value to its clients. Such innovative solutions, tailored specifically to industry needs, are the kind of forward-thinking strategies that push businesses ahead. Looking forward to seeing how these creative solutions impact the market! #InnovationInAction #BakeryIndustry #Sustainability #PerformanceOptimization

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At TOMRA, innovation isn't just a buzzword—it's a behavior. It's about challenging the ordinary and driving change through our Digital Solutions. Our TOMRA Insight digital platform is a perfect example, constantly evolving thanks to inspiring meetings with customers and the power of effective teamwork. 💪

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The whole team is here !    If you’re present at Eurosatory you might cross path with Arnault Ioualalen Camille JULLIAN Charles Khondji Théo Anjard Jacques Mojsilovic Baptiste Aelbrecht & Victoria Sihabouth !    In that case, stop them and ask them about our static analyzer #Saimple, a solution to help to the design and the validation of #ArtificialIntelligence (deep neural network) through formal methods.    Its technological approach is complemented by a standardization one within the ISO/IEC subcommittee on AI, where we are the editor of an international standard on the robustness of neural networks.   You can also see a demo of our product on our stand in the Hall5A emplacement C74 !   #trust #reliability #Defence #explicability  #AI #Eurosatory

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🇫🇷Nous emballons, imprimons et livrons vos produits avec soin ! 😉 🇬🇧We pack, print and deliver your products with care ! 😉 #NouvelleMICIEmbaci #EmballageDurable #LogistiqueVerte #SolutionsÉcologiques #PackagingInnovant #EcoResponsabilité

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RESILIENCE

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[🖥️Event] Webinar FoodChain ID X Actif's Connect / Mag 🖥️ We are pleased to invite you to take part in the FoodChain ID Webinar organised by Actif's Connect / Mag, which will take place on Tuesday 15 October 2024 at 2pm. ✅ The topic ? ‘Novel foods in Europe: opportunities, challenges and new demands from EFSA.’ ​👉 Join us for a comprehensive overview of the regulation of novel foods in Europe. We will define these novel foods/ingredients and review the current European regulations applicable to these innovative ingredients. The webinar will also cover the latest EFSA guidance, focusing on key strategies for a successful authorisation process. We will summarise the requirements of the main parts of the dossier, providing a clear understanding of the whole process. Finally, we will discuss current applications and emerging ingredients, providing an understanding of the latest market trends and opportunities. 🔎 This webinar is aimed at Nutraceutical players (ingredient suppliers/producers - Laboratories/brands - CDMOs...) in Europe. The speaker: 🔹Jerome Le Bloch, PhD, Head of Scientific Affairs at FoodChain ID, will provide a comprehensive update on Novel Food regulations in Europe and development opportunities. 📅 Mark your calendars: 15 October 2024 at 2pm ▶️ This webinar will be given in English 🔗 Register here: https://lnkd.in/eBebS7kQ #webinar #regulation #novelfood #nutraceutical #international

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🚨 Don’t miss out! Join us on October 15 at 2 PM for a webinar, hosted by Actif's Connect / Mag We’ll dive into the latest EFSA guidelines, explore regulations around novel foods, and share strategies for successful authorisation. Plus, we’ll talk about emerging ingredients and the trends shaping the market. Don’t miss this chance to stay ahead in food innovation! 💡https://lnkd.in/eBebS7kQ #NovelFoods #EFSA #FoodInnovation #Webinar #FoodSafety Jerome Le Bloch

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🚀 New feature on GlassApp : Discover Classifieds! 🚀 Dear glass professionals, We're delighted to introduce Classified Ads, GlassApp's brand new feature that will transform the way you sell and buy equipment ! Imagine having your own social network dedicated to flat glass professionals. With Classifieds Ads, you can now : 🔹 Post an ad : Whether you want to sell equipment, offer jobs or even rent property, our platform makes it easy to publish your offers. 🔹 Buy and sell equipment : Easily find the equipment you need or put up for sale those you no longer use, directly from a specialist audience. 🔹 Communicate with a targeted audience : Exchange with other glass industry professionals, develop your network and create collaboration opportunities. Update GlassApp today and start using Classifieds to simplify your exchanges and boost your business : App Store: https://lnkd.in/gZqTfpCW Play Store: https://lnkd.in/gVwkWeAk #GlassApp #Classifieds #Innovation #GlassIndustry #BuyingSelling #Networking #Glass #Technology

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🇫🇷 Nouvel article en ligne ! 📰 Pour en savoir plus, cliquez ci-dessous ! ⬇️ 🇬🇧 News online ! 📰 For more information, please click on the link below ! ⬇️ 🍷 Domaine Guinand #winebusiness #wineexport #domaineguinand #USA #wineimport

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Château Latour, 1st Classified Growth, is located in the heart of the Médoc wine region, about 50 km north-west of #Bordeaux, where the legend of the Bordeaux vineyard was created. The heart of its terroir, the Enclos, dominates the Gironde estuary where the river and the ocean have brought it its geological complexity over the centuries and promote the mild climate every day. This privileged location 300 meters from the estuary gives it all its typicality and tempers the excesses of the weather, in particular the waves of cold and frost, as in 1991. The domain enjoys a double influence: • The proximity of the Atlantic brings the generous character of an oceanic climate; • The immediate proximity of the large body of water in the estuary protects against the potential cold at the start of the vegetative cycle and also allows the grapes to ripen earlier, which can prove invaluable as the harvest approaches. THE CYCLE Although the #Médoc climate is often capricious, which gives each vintage a real personality, the cycle is generally characterized as follows: WINTER A mild and humid winter with some advances in cold spells. SPRING A spring usually divided into two half-seasons, the first cool and humid, the second already hot but often rainy. SUMMER A hot and often humid summer until mid-July, then drier. Daytime and nighttime temperatures are generally more contrasted in August, thus accelerating the ripening of the grapes while maintaining their aromatic freshness. AUTUMN An often sunny start to autumn with cooler temperatures. Art and Cask has secured once again around 40 prime barrels, 2 x wines, made by the finest coopers in the world. Ideal for a long whisky maturation in this mythical Estate. Art and Cask means "Terroir" www.artandcask.com

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