Marco Taddei’s Post

Clever safety features, could be useful

Road Safety Innovation. A brilliant application of tech for safer roads by these brands.

Les tendances du marketing digital en 2025

📢 Ne manquez pas notre #webinaire gratuit sur l'omnicanalité ! 📢 🤝 Rejoignez-nous le 10 juin pour un webinaire passionnant animé par notre talentueuse promotion de Digital Business Developer. 🪄 Ils vous plongeront dans le monde fascinant de l'omnicanalité et vous dévoileront les secrets pour créer une expérience client fluide et sans accroc. Au cours de ce webinaire, vous découvrirez : 1️⃣ Les principes fondamentaux de l'omnicanalité et son importance pour les entreprises d'aujourd'hui 2️⃣ Les #stratégies clés pour mettre en place une expérience client omnicanale réussie 3️⃣Les défis courants rencontrés lors de la mise en œuvre d'une stratégie #omnicanale et comment les surmonter Et bien plus encore ! 🫵🤠 Ce webinaire est parfait pour vous si vous êtes : 👩🚀 Un professionnel du #marketing ou du commerce de détail qui souhaite améliorer l'expérience client de votre entreprise 👨💼Un #chef d'entreprise qui souhaite en savoir plus sur l'omnicanalité et son potentiel pour son entreprise 👩🎓 Un #étudiant en marketing ou en commerce qui souhaite en apprendre davantage sur ce domaine en plein essor Les places sont limitées, alors inscrivez-vous dès maintenant ! #BusinessDevelopment #Omnicanalité #CustomerExperience #Synergy #EventNetworking

How is Louis Vuitton redefining storytelling on YouTube ▶️ ? Check out this insightful article to learn more about their YouTube content strategy. A special thanks to Pierre Castillon for the insightful interview!  👏 👏 #luxury #louisvuitton #lv #YouTube #Fashion

Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

Excited to share my latest social media grid design. Here’s what I focus on: • 𝐁𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 → Your brand stands out.  • 𝐌𝐨𝐮𝐭𝐡-𝐰𝐚𝐭𝐞𝐫𝐢𝐧𝐠 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 → They make customers attached.  • 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 → Keeps followers coming back for more. #Design #GraphicDesign #Creative”

Getting a lot of great feedback about this article ! So I though a good idea will be to share it in english as well : https://lnkd.in/eaYysN-R Will be happy to discuss further about how overly simplistic approaches to segmentation can hold back the power of AI, reducing the effectiveness of personnalisation.

🌟 Marketing with Impact: Shaping the Future 🌟 Marketing is the driving force behind business success in today’s world. It’s where customer expectations meet innovation, where brand purpose creates loyalty, and where businesses can truly set themselves apart in a noisy environment. In a world where customers have more power than ever, marketing is about more than selling—it’s about building meaningful connections with customers and leading with purpose. To thrive in this environment, brands need to go beyond reacting to trends. They must lead boldly, anticipate what’s next, and deliver value that resonates. That’s the mission of the Global Executive Master in Marketing and Business Development (GEMM) at HEC Paris—empowering leaders to take control and shape the future. 🔥 What You’ll Learn The Marketing Certificate, led by Anne-Sophie Bayle-Tourtoulou, teaches you how to craft strategies that engage customers across touchpoints, leverage digital tools, and anticipate what's next. The Business Development Certificate, led by Dominique Rouziès, provides the skills to drive strategic growth and implement advanced sales techniques for measurable impact. 💡 Why GEMM Matters In an era where shopping is a social act, marketing isn’t just about products—it’s about aligning your brand with customer values, driving growth, and navigating today’s social and business complexities with confidence. GEMM prepares you to lead with innovation and purpose. 👥 Who Is GEMM For? Leaders ready to elevate their marketing and business development strategies. Entrepreneurs launching bold, customer-focused ventures. Professionals eager to harness market dynamics for growth. 📈 Your Path to Impact With personalized action plans, real-world applications, and expert coaching, GEMM ensures your learning translates into tangible value—for your business, your customers, and your career. ➡️ Learn more about GEMM at HEC Paris: https://lnkd.in/eduFTUCy #HECParis #ExecutiveEducation #GEMM #MarketingLeadership #BusinessGrowth #CustomerEmpowerment #Innovation #Sustainability #MarketingWithImpact Tagging some of the exceptional colleagues who make this program extraordinary: Anne-Sophie Bayle-Tourtoulou Dominique Rouziès Evelina Tetu Capucine Maitre Carmina Marcarian Bella FERREIRA Gachoucha Kretz, PhD Christopher Hogg

Brand loyalty continues to shape global markets! 🌍 Some brands have mastered the art of local appeal while others dominate on a global scale. From tech giants to lifestyle staples, each country has its favorite. 🇺🇸 Apple and Amazon lead in the US, while in Europe, IKEA and Adidas reign supreme. What does this tell us about consumer preferences? Understanding local trends is key to brand success! #BrandLoyalty #GlobalTrends #ConsumerBehavior"