Artem Z.

💡 MOBILE GAMING SPENDER REPORT - BY MISTPLAY I would like to share with everyone a comprehensive report on the global mobile game market in 2024! 1. Mobile spenders will be more discerning with their spending in 2024 ✅ The landscape of mobile game spending may witness a discernible shift this year, with 32% of spenders – and 41% of High-value spenders – planning to reduce their in-game spending and shift toward more budget-conscious decisions for discretionary spending. 2. A good (personalized) offer goes a long way ✅Optimizing the usage of IAP offers and discounts can be a viable strategic approach to encourage investment, given that 33% of spenders indicate they will spend if they encounter a deal too good to pass up, and 40% would be influenced to spend more if given personalized offers. 3. Social factors influence installs, not always spend ✅Community is a powerful lever at the top of the funnel, with mobile spenders ranking word-of-mouth recommendations as a top-3 discovery channel and 31% downloading three or more games from referrals in the past year, but it may lose importance further down the funnel, as a majority of spenders (69%) report that social factors don’t influence their spending decisions at all. 4. Loyalty bonuses are powerful tools to engage spenders ✅Spenders are looking for ways to make their discretionary spending go further and will engage with brands that help them do so, as a majority (79%) not only engage with a variety of loyalty programs but will also spend more in-game if doing so earns them extra points or monetary rewards (51%). 5. Engagement with ads relies on relevant, real gameplay ✅A majority of spenders will download a new game after seeing an ad impressions for a few days or less – and while 72% of mobile spenders will be interested in ads that have appealing gameplay, they are often frustrated with misleading gameplay. Source References: https://buff.ly/3NStWMK #mobilegame #gameindustry #gamesector #gamota #gametrendreport

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My next stop is Barcelona, ¡Hola, España! Let's meet and discuss cooperation, also this time I'm going to take a part at a panel discussion on AI and how it could help Gaming industry to prosper and develop. Let's talk on future horizons of AI tools 😉 #mobilegames #gamedev #gaming #gamedevelopment #ai

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We talk to a lot of studios, and building in-house marketing is one of the toughest challenges. That's why Artem has decided to share some tips for developers who are trying to build their own marketing and are figuring out where to start.

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gamescom latam was a blast. However, one week of discussions with game developers from Latin America and around the globe spotlighted the weaknesses of the European digital trade promotion policy. First of all, the Chinese and Indians were visible at the event, but the EU was missing. The trade consulates of EU countries still see each other as their main competitors, but our main competitors are non-EU giants like the USA, China, and India. Only by collaborating, finding synergies, and pooling resources will the EU member states be able to challenge the global visibility of American, Chinese, and Indian trade promotion activities. Secondly, we might be too focused on talent attraction and outsourcing opportunities. Do not get me wrong; both are critical topics for the growth of the European game industry, and we must continue working with them. However, we should not be blinded by those goals. Brazilian game dev studios are rapidly expanding, and the largest of them are already starting to open their local studios in the EU. It is time to broaden our focus and begin promoting the EU more as an investment location and an ideal sport for co-productions. Thirdly, the EU parades itself as the forerunner and trendsetter of digital regulation. As Brazilian efforts to build a GDPR-adequate privacy policy framework and their plans to regulate gatekeeper platforms demonstrate, Brussels's effect is true. However, if the EU does not take a more active role in aligning digital policies inspired by it, we will face a significant risk of deepening global regulatory market fragmentation. It is clear that trade agreements are not an instrument that is agile enough to address this challenge. Instead, the EU should focus on building joint guidelines with third countries on how to align regulatory requirements. In practice, we need joint guidelines between, for example, European and Brazilian data protection authorities addressing the potential conflicts between the EU and Brazilian data protection frameworks. Thank you so much for the invite, great hospitality and enabling the trip Eliana Russi 🔜 gamescom latam , congrants for successful event Stefan Heikhaus 🔜 gamescom latam and thank you for all the help Alessandra Leone.

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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On #Vgmag, our online games magazine, you can find "V", our new monthly magazine about games and the games industry. Done by Idra Editing, and published by VIGAMUS Group, V tries to explore a new and modern take on the field, accepting the challenge of following an ever-changing landscape like the one we see in the global games industry. Our first cover story, an article that I've chosen to write, is about the industry crisis, with some interviews with industry veterans about it. The magazine is in Italian, but every article is uploaded on Vgmag as a common online piece, so it's not hard to translate it. Thanks a lot for your attention, and enjoy V. Every feedback is welcome! 💙 Read the magazine for free here: https://www.vgmag.it/ #vmensile #Gamepro #vigamus #vigamusfamily #gamejournalism #riviste #criticavideoludica #stampaspecializzata #idraediting

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This is my first experience as a CMO and my first job in the gaming industry on the client side. For the past 7 months, we have been promoting League of Masters. From the very first weeks, it became clear that this project is not typical. Here are the challenges we’ve encountered: - Despite being a quality game, it's struggling to find its audience. - Media buying costs are rising, retention is falling, and Facebook tools are failing. - The mid-core genre transitioning into hardcore immediately dismisses a large part of the gaming audience, while we target the most solvent one (mid-core shows high revenue values in game dev reports for 2022-2023). - The need to make the game an esports discipline. - Working with bloggers not only on the "we paid - you did" scheme but also through an ambassador program. - The press doesn't want to write about "another battler," and we have to break through to them from ten different angles. How we are addressing these issues: - Testing audiences from competitors and different genres in media buying. Retention is growing, but so is the CPI. We are trying to identify where the higher quality audience is. Google Ads works worse for us than Facebook, and we will soon try TikTok Ads and Unity. - We are finding the mid-core audience through targeted bloggers and specialized press. - We've connected with several esports teams to gather feedback before launching the first tournaments. Not all feedback is free, research costs money. - We are bombarding thousands of small bloggers with emails, offering support and in-game goodies. Some are interested and start creating content. - With the press, not being able to meet in person, we network through social media and email, looking for direct contacts with journalists. This has resulted in a few good publications. Currently, my main task is to gather 10-20,000 wishlists to get featuring from Steam at launch and to form a core audience interested in the game. Additionally, we continue to seek out esports teams and gather their feedback. We have organically grown our Facebook group to 2,100 members and our YouTube channel to 780 subscribers. Soon, we plan to start paid influencer campaigns with the sole aim of adding the game to wishlists. Like this post if you find this interesting and I keep sharing!

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#Gamescom24 Why should we meet at Gamescom? - Come see me on stage on Gamescom Congress talking about AI, Games and Propaganda in the new age - You are an investor, Angel, VC, or a Publisher that can help us with our games and Transmedia ongoing projects (Games, TV, Toys) - You are an event organizer / speakers scout, that want an experienced speaker on stage talking about AI, Mental Health, Social impact and how we can fix our potentially great world (currently kinda sick world) - You are an indie in need of an advice, BizDev help, Game design insights - You are one of my close Gaming family, which i always love to meet everywhere in this world, sharing battle stories and development scars over a cup of coffee, beer or fresh juice! Peace and Love, Live long and prosper! here is a link to Meet2Match, send me an invite there (or just DM) https://lnkd.in/d9w26Xxz #AI #mentalhealth #gamedesign #gamedev #socialimpact #propaganda

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Great News! For the past couple of months, we've been working at 80.lv on a special offer for the market, a win-win solution for clients and outsourcing studios. This project holds great significance for me because it's where I finally got to apply my experience in branding, communications and strategy, working with the fantastic team at 80.lv in a strong collaboration, and seeing the results now is particularly gratifying. So, why should you choose 80.lv outsourcing (with benefits =)) when selecting a partner for outsourcing or searching for clients? 1. We've compiled an extensive database of outsourcing companies and services, allowing clients to receive the best conditions and offers in one place (no more need to approach numerous companies, send out briefs to everyone, and gather feedback). 2. Our team of producers will curate several bundles for you, catering to any preference in terms of style, budget, and timing. As well as leading your project to success along the way. 3. Our internal vendor ranking system helps track performance across various criteria, including key aspects like quality, turnaround time, communication convenience, and many others. 4. 80.lv Media helps showcase projects and case studies to the world. And our community of creators supports the product from the start and helps generate unique user-generated content (UGC). If you have any questions on this project or want to join us as a client or vendors, please feel free to contact me directly or via e-email, we have many delicious solutions to offer to save your time and efforts 💪

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Most of us at some point have an 💡idea we'd like to develop, very few move forward with it. Out of those who try, over 90% fail. Ilia Eremeev's presentation can be helpful if you've made initial steps working on your idea (gaming or otherwise) and want to better match what you have to what VC's are looking for.

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Data on job openings in the #gamedev industry: ➡ 86% of all open positions do not offer remote work options. Only 14% of positions provide this opportunity. ➡ Asia (32.5%), Europe (28.3%), and North America (22.9%) lead in the number of open job positions. Only jobs that do not offer remote work were considered. ➡ The countries with the most job offers for gaming industry workers are: USA (16.4%), China (13.9%), UK (7.4%), Canada (6.3%), and Japan (4.2%). ➡ At the city level, Shenzhen (6.7% of all job openings) and Shanghai (4.4%) are the leaders in terms of the number of open positions. They are followed by Montreal (3.6%), Tokyo (3%), and London (2.7%) via Dmitriy Byshonkov newsletter

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Mobile gaming giant Playtika has acquired SuperPlay, a leading mobile game developer. The deal, valued at $700 million with potential for additional payments, aims to strengthen Playtika's position in the mobile gaming market. Key Points: ⭐ Strategic Acquisition: Playtika views SuperPlay as a valuable addition to its portfolio, offering opportunities for growth and innovation. ⭐ Strong Partnership: Almog and Netzer, founders of SuperPlay, expressed enthusiasm for the acquisition and the potential for collaboration with Playtika. ⭐ Growth Potential: SuperPlay's existing games, Dice Dreams and Domino Dreams, have demonstrated strong user engagement, and the company has additional projects in development. This acquisition marks a significant step for Playtika as they continue to expand their reach and deliver exceptional gaming experiences to players worldwide. (source: https://lnkd.in/esbkzdpz)

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Voodoo acquiring BeReal: a deeper take. 🔍 Last week, I shared my thoughts on Voodoo’s acquisition of BeReal, highlighting the benefits for Voodoo’s core gaming business. This time, I paid closer attention to other aspects of the deal in my new piece for InvestGame. First, integrating BeReal into Voodoo’s portfolio presents a significant opportunity for both BeReal and Wizz, Voodoo’s social network. While BeReal explicitly states that it has no ads and does not monetize, Wizz generates around $1.5M/month in IAP revenue alone, showing a solid $4.1 revenue per download (excluding ad revenue), according to AppMagic. We don’t yet know how the features of these social networks will intertwine, but there is clear potential for them to share best practices and enhance each other’s strengths. Second, the acquisition could grant substantial long-term benefits for Voodoo in terms of valuation. In the article, we highlight the typically higher multiples for social network companies compared to gaming ones. (The difference is huge!) In this context, the deal can benefit Voodoo’s business on several levels, be it 1) improving the current non-gaming business, 2) providing value for UA, or 3) increasing the company’s valuations before the potential acquisition. Link to the full piece in the comments👇

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Wrapped up #EVA2024 with Byzantium and we had a great time visiting old friends and meeting new comrades from the industry. As always kudos to Florencia Fole 🔜 EVA, Miguel Martín and the team behind ADVA - Argentina's Video Game Developers Association for such a kick ass event! (sorry I missed the closing event I had a splitting headache). Now as I promised I wanted to do an AAR (After Action Report) of the event, specifically focused on the #indiedevs that attended and that I met with (some I was not able to do so!) Let's jump right in! PRE EVA: Now, pre-event I saw a couple of things that still have me thinking how can people fumble this much. Lots of indie dev profiles were missing basic info, like project data, and somewhere you could find that there was no person to invite for a meeting! It is CRUCIAL for devs to have all the data as soon as able, so publishers, investors, service providers and so forth can better understand if they could be a fit or not! I recommend always prepping things for an event as soon as you can, ideally 1 month in anticipation, so you can then focus on other important stuff (like sorting your schedule). DURING EVA: Now, during the event I was swamped, and I was back-to-back, thus I did not have that much extra wiggle room to go and talk to devs which I did not have the time to schedule a slot. That said, when you do have time, be sure to have a deck ready to present the key components of your pitch: Platform, tech, game genre, team size, team accomplishments (if any), costs, what are you looking for, gameplay trailer, and the like. Use the deck as a support tool, and don't just read it, focus on the opportunity of the project and not the issues (lack of funding are always issues!). Have a business card at the ready (I do not recommend anything bigger or extra than that) so we have your contact info, If you were not able to have one be sure to write after the event so the link can be stablished, remember we see tons of people and we might not remember you! POST EVA: Ideally once you meet someone, send them over the deck of the game and make sure to do a little bit of an intro again, just in case, so you can rumble my old memory sack. So far of the over 25 meetings I had just 1 dev wrote to me (Granted we are still one week after the first B2B day). Anyhow, hope this helps!

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An extremely good showcase of what LiveOps is and how one can achieve so many things utilizing it properly.

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These are the numbers which demostrate that 1️⃣ 𝐖𝐄 𝐀𝐑𝐄 𝐒𝐓𝐈𝐋𝐋 𝐒𝐎 𝐄𝐀𝐑𝐋𝐘 𝐈𝐍 𝐆𝐀𝐌𝐈𝐍𝐆 (And even more in WEB3 Gaming!) 2️⃣ 𝐎𝐔𝐑 𝐒𝐄𝐂𝐓𝐎𝐑 𝐈𝐒 𝐂𝐎𝐍𝐓𝐈𝐍𝐔𝐎𝐔𝐒𝐋𝐘 𝐆𝐑𝐎𝐖𝐈𝐍𝐆 🔥 Only in 2023 in 🇪🇸 we have had a growth of 𝟏𝟔.𝟐𝟗% compared to 2022. Additionally to this, I share with you some interesting data provided by AEVI - Asociación Española de Videojuegos 📊👇

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🎰 We are seeking a dynamic and experienced Mobile Gaming Product Manager to join our innovative team. The ideal candidate will have a deep understanding of the casual gaming industry, strong analytical skills, and a passion for creating engaging gaming experiences. As a Product Manager, you will be responsible for leading the development and management of your products, ensuring they meet the needs of our users and achieve our business objectives. 🗓 Key Responsibilities: ✅ Product Strategy and Vision: - Develop and communicate a clear product vision and strategy for our social casino games. - Conduct market research and analyze industry trends to identify opportunities for product innovation and growth. - Define product goals, KPIs, and success metrics. ✅ Product Development: - Lead the product development lifecycle from concept to launch, including ideation, design, development, testing, and iteration. - Collaborate with cross-functional teams, including game designers, developers, artists, and QA, to ensure cohesive product development. - Prioritize features and improvements based on user feedback, data analysis, and business goals. ✅ User Experience and Engagement: - Create and maintain engaging game mechanics, features, and content that drive user retention and monetization. - Conduct user testing and gather feedback to continuously improve the gaming experience. - Monitor key performance indicators (KPIs) and provide regular reports on product performance. - Identify and implement strategies to increase user acquisition, retention, and revenue. ✅ Collaboration and Communication: - Work closely with the marketing team to develop and execute effective user acquisition and retention campaigns. - Collaborate with the customer support team to address user issues and feedback. - Communicate product updates, progress, and insights to stakeholders and senior management. 📜 Qualifications: - Bachelor's degree in Business, Marketing, Game Design, or a related field. - Proven experience as a Product Manager in the social casino or gaming industry. - Strong understanding of mobile game mechanics, player behavior, and monetization strategies. - Excellent analytical skills and experience with data-driven decision-making. - Ability to manage multiple projects simultaneously. - Excellent communication and interpersonal skills. ℹ About Octro Inc: Octro is a new age platform that aims to create leisure options for the world at large. Octro's vision is to keep creating moments of joy in human life while creating the best and most scalable leisure options. Headquartered in India, and funded by Sequoia, Octro is the largest and the fastest growing global mobile gaming company with leadership in Card, Casino & Casual games across the portfolio. We have our presence in Ukraine (Kyiv, Vinnitsa), Israel, U.S, Australia & London. For details, pls visit: www.octro.com or www.dgngames.com  

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Couple of weeks ago, eJobs Romania launched #Score2Skill, a campaign in which, my company, Good Game Industry, was involved together with The Geeks Bucharest team (Ioana, Laura & co), Dan Petre, Angela Rosu and many other talented people. All of us working with and for gamers know that gaming has a lot of benefits. We say that in every interview, in every meeting, at any event, but how to really make them count, to make them as truly benefits in our lives. #Score2Skill was a project that started more than one year ago with an idea that I embraced from the very beginning: what if we transform the gaming skills into job skills that eventually the gamers can use in their CVs. It took us several meetings, focus groups and interviews with gamers of all kinds (casual, pro, influencers) to come up with the final algorithm. So far, in less than 3 weeks, thousands of people have used the tool and I can't be more excited and happy about it 😀 . Well done everybody! #Score2Skill #gaming #goodgameindustry #eJobs

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