Anton Kim

Nordis wanted to increase FTDs and achieve a more significant ROI on marketing spend. They implemented our protocols, and the results speak for themselves. In just 30-days, we achieved 👇 🎯 243 FTDs 🎯 €96,013 in new player revenue 🎯 18% decrease in bounce rate The next steps will be: 1 - review data to compile a 12-month “plan of attack” 2 - continue to further AB test campaigns 3 - personalise traffic sources and affiliates with onsite engagement Want to add more FTDs without the costs of additional marketing? ‘Book an Appointment' at the top of any of my posts to see if iConvert is the right partner to help you.

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Hey there,amazing LinkedIn fam! It's time to spill the beans and share some thrilling updates about our journey at Extendy! 🎉 We're not just your average B2B company in the iGaming sector – oh no! We're a fresh, dynamic force ready to shake things up! And let me tell you, our team is the real deal – seriously, they're the Avengers of the iGaming world! Here's why you need to pay attention: 🔥 A squad packed with years of hardcore iGaming experience. 🔥  We're not just about B2B – we've got mad skills in B2C too! 🔥  We've danced with different B2B providers, so we know the pain points like the back of our hand. But wait, there's more! Our journey actually kicked off a few years back when we birthed some major players in the game: Ninecasino.com , CryptoLeo.com , Bdmbet.com , Betonred.com – all running on our platform! Now, we're amped up and ready to bring our top-tier service to YOU! So, what's in it for you, you ask? Brace yourselves: •Tailored white-label solutions for Tier 1/2/3 markets. •A platform that's been molded to perfection for these markets. • A dream team of experts to steer your brand to greatness. •Say buh-bye to hidden costs – we keep it transparent, always! •Support, retention, VIP management – consider it all handled! •Deadlines? We crush 'em with our eyes closed! • We're not just partners – we're in this for mutual success, baby! So, what do we need from you? Simple: TRAFFIC! 🚗 Oh, and hey, if you've got a killer idea that's just waiting to explode onto the scene, and you need a little extra oomph in the traffic department, hit us up! We're all ears and ready to make magic happen together! Let's smash those goals and dominate the market! Work with the most reliable B2B solution - who's with us? 🙌 Contacts : [email protected] Sincerely yours, Ayvar #Extendy #ExtendyRocks #GameChangers #TrafficMasters #Platform #WhiteLabel #onlinecasinos

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How can AI help in CRM?

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What Are Affiliate Working Funnels, and How Do They Operate in iGaming? In the affiliate world, the term “working funnel” refers to a powerful combination of traffic sources, creatives, landing pages, and offers that, when optimized, yield high conversions. In iGaming, affiliate working funnels are intricate systems where every component is carefully selected and tested for maximum efficiency. These funnels are built based on factors like behavioral patterns of the audience, traffic types (such as install traffic, retargeting, or even mixed traffic), and creative strategies aimed at boosting conversions. Example 1: Push Traffic + Pre-lander + Hybrid Offer  Push notifications are often used for mass attention grabbing, but to make the funnel work, a well-crafted pre-lander is key. Here, the user is met with a fear of missing out (FOMO) offer. This funnel, coupled with a hybrid offer (CPA + RevShare), maximizes both initial conversions and long-term player value. Example 2: Popunder + Aggressive Retargeting  Popunder traffic is frequently overlooked by beginners, but seasoned affiliates recognize its effectiveness for large-scale reach. After the initial touchpoint via popunder, aggressive retargeting kicks in with creatives tailored to bring the player back through email campaigns or push notifications. Example 3: Facebook Ads + Lead Form + Cross-sell with Other Verticals  One of the more sophisticated funnels in iGaming involves Facebook Ads combined with lead forms, where users interested in casino or slot games provide their contact information. This approach enables flexible base-building through cross-sell strategies, such as offering sports betting or other gambling products. The funnel may include a hybrid payout model or pure RevShare, maximizing the player's lifetime value. Example 4: Native Ads (AdNow/Taboola) + Lookalike Audience + Postback on Mobile Conversions  Native ads work excellently for audiences seeking entertainment content. Leveraging platforms like Taboola and AdNow, affiliates create lookalike audiences based on mobile user segmentation, significantly increasing conversion rates. A postback system tracks every conversion, making the funnel self-optimizing through dynamic campaign management in real-time. Working funnels aren't just a set of tools; they're a finely-tuned system built on deep market knowledge and analytics. In each funnel, both the traffic source and user interaction at every stage are crucial. This is why affiliates rarely share their working funnels openly. #AffiliateMarketing #iGaming #PerformanceMarketing #PushTraffic #NativeAds #FacebookAds #ConversionRateOptimization #RevShare #DigitalMarketing #OnlineCasino #MarketingFunnels #AdTech #ProgrammaticMarketing #CPA

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Nine years ago, I started my journey with BetBull. More than a quarter of my entire life was spent here, marked by constant growth, improvements, challenges, and achievements. It had everything, but ultimately, it’s the experience I will never forget. It was truly unbelievable! I had the honor of contributing to the development of complex and innovative BetBull and WynnBET products from scratch - a unique opportunity that enriched me with invaluable knowledge. From country/state launches to migration, gamification, social features, loyalty programs, and much more, the journey was diverse and fulfilling. I consider myself fortunate to have had the chance to work alongside such talented and amazing people. We learned a lot from each other, and many of my colleagues became good friends. While LinkedIn's post length restriction prevents me from acknowledging everyone who has influenced my career during these nine years, I would like to express special gratitude to: Vadim Barshtak, who recognized my potential in 2015 and trusted me by hiring at BetBull despite my lack of product development experience, relying instead on my strong betting knowledge and eagerness to learn. Vasyl Strutynskyi, my first mentor in IT, who guided me through understanding IT processes, demonstrating with his example how to manage projects and deliver results. Onur Bayrak, who shaped my product vision, taught me how to look at things differently from the customer perspective, think out of the box. Adam Harmer, who mentored me last years with product and stakeholder management, encouraging me to see the bigger picture and consider the broader impact of our projects on the business. Sadok Kohen, the founder of BetBull, whose innovative social and gamification ideas from 9-10 years ago continue to resonate within the gambling industry. "It's not the end, but a new beginning." Thank you to everyone who has been a part of this incredible journey. While this chapter closes, I am excited for the new adventures that lie ahead.

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🌟AI-Powered Real-Time Player Engagement in iGaming: The Future is Here!🌟 In the dynamic world of online casinos, real-time communication with players is not just important it's a game-changer. An AI solution that tracks and interacts with players in real time can transform player experiences and drive engagement to new heights. 🚀 Here’s how AI can revolutionize real-time player engagement: 🎮 During Gameplay: ▪ Low Balance Alerts: Notify players when their balance is low with a timely message: "Your balance is low. Top up now to continue playing without interruption." ▪ Gamification Milestones: Encourage players who are close to a milestone: "You’re just 10 points away from the next level! Keep going to earn your reward." 🔄 Post-Gameplay: ▪ Personalized Bonuses: If a player's GGR is in the negative, send a thoughtful message like, "Here’s a €50 bonus from us; we care about our players!" 📝 During Registration: ▪ Field Monitoring: Assist new players struggling with registration fields: "Need help with entering your username?" 💳 Making Deposits: ▪ Error Alerts: Guide players through common mistakes, such as entering the wrong card format: "You’re entering an incorrect card number format. Your card number can be found here." 🎲 Game Recommendations: ▪ Personalized Suggestions: Recommend new games based on previous behavior: "Because you enjoyed [Game], you might like [New Game]." 📅 Re-Engagement: ▪ Inactive Players: Reach out to players who haven’t played in a while: "We haven’t seen you in a while! Check out what’s new." If there's an AI solution out there that can cover these scenarios, I’d love to hear about it! If not, perhaps we’ve identified an incredible business opportunity. Let’s innovate together and elevate player engagement to the next level! #iGaming #OnlineCasino #AI #RealTimeCommunication #PlayerEngagement #Gamification #CustomerExperience #Innovation #BusinessOpportunity Let’s discuss! 👇

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#BLESSED #igamingengine #core #platform Many questions from our clients and potential team members have the same answer. BLESSED iGaming platform technology stack is next: - BACKEND: Python FAST API framework - FRONTEND: VUE.JS framework - DB: PostgreSQL for relative DB records and MongoDB as NoSQL storage Everything can be deployed both: on dedicated servers or the AWS cloud depending on the client's needs and monthly player amount✌️

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Post 7: Analytics Department: Data is Power The Analytics Department plays a crucial role in the operation of an online casino by providing data that helps make informed business decisions. This department analyzes player behavior, marketing campaign effectiveness, and other key metrics to optimize operational processes and increase profitability. Key tasks of the Analytics Department include: - Collecting and analyzing player behavior data - Evaluating the effectiveness of marketing campaigns - Forecasting trends and player needs - Preparing reports for the COO and CEO Analysts in this department use various methods and tools to analyze data, including: - Retention Rate: Determines how many players return to the site after their first visit. - Average Revenue Per User (ARPU): Shows the average revenue generated from each player. - Customer Lifetime Value (CLV): Estimates the total revenue a player will generate over their lifetime with the casino. - Conversion Rate: Measures the percentage of site visitors who become active players. The number of employees in the Analytics Department varies depending on the size of the casino. The average salary for a data analyst ranges from $1,000 to $4,000 per month, depending on experience and location. Key roles in the Analytics Department include: - Data Analysts: Collect and analyze data, prepare reports. The average salary is $1,500 to $4,000 per month. - Business Analysts: Analyze business processes and recommend improvements. The average salary is $1,500 to $3,500 per month. - Forecasting Specialists: Predict future trends and player needs. The average salary is $1,500 to $4,000 per month. The Analytics Department also prepares reports and recommendations for the COO and CEO, helping them make strategic decisions based on data. These reports may include analysis of current trends, forecasts, and recommendations for improving business processes. For a startup, it's sufficient to have a few data analysts initially. As the casino grows and the volume of data increases, the team should expand to include forecasting specialists and business analysts. Using modern technologies and data analysis tools allows the Analytics Department to quickly identify and address issues, as well as propose solutions for improving the casino's operations. Stay tuned for the next posts to learn more about other departments and their roles in the successful operation of an online casino. #OnlineCasino #AnalyticsDepartment #iGaming #CasinoLife #GamingIndustry #DataAnalysis #BusinessAnalytics #Forecasting #BusinessGrowth #Analytics

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Hey, Linkedin 💙 My name is Lina and I work as an affiliate manager at 1win Partners. I look forward to sharing with you the latest news from the world of iGaming, as well as discussing issues related to affiliate marketing. On my page you will find interesting content from professional events as well as my thoughts on the topic. I am convinced that every day is a new opportunity to learn something new and interesting. I love traveling because it not only allows me to broaden my horizons, but also brings incredible emotions. I am happy to share with you that I have already managed to visit 18 countries and my goal is to visit every corner of this amazing world🌏 In my work, as in all aspects of life, the ability to find a common language with different people is important to me. I am always open to dialog and able to find positive solutions, striving for mutually beneficial cooperation. I invite you to share 3 facts about yourself in the comments. This will help me better understand my audience and perhaps discover common interests. Let's start this journey of getting to know each other and collaborating together! 🚀 #affiliatemarketing #iGaming #advertising #gambling #traffic

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🎰 Retention Strategies in iGaming: Optimizing CLTV and Reducing Churn Rate through AI and Data Science 🚀 In the hyper-competitive iGaming landscape, player retention is no longer just a marketing task—it’s the result of integrating advanced data analytics, behavioral insights, and automated personalization strategies. 💡 Key Metrics and Tools for Effective Retention: 1️⃣ Customer Lifetime Value (CLTV): Maximizing CLTV involves deploying dynamic predictive models based on machine learning algorithms. For example, RFM segmentation (Recency, Frequency, Monetary) can be used to craft targeted offers for high-LTV players. 2️⃣ Churn Prediction Models: Leveraging neural networks and time series analysis to forecast churn probabilities. These models enable proactive interventions through reactivation triggers, such as customized bonuses, targeted campaigns, or VIP support. 3️⃣ Real-Time Decision Engines: Utilizing real-time data pipelines powered by Apache Kafka or Google BigQuery to instantly adapt platform interfaces based on player actions. For instance, if a player increases bet frequency, ML-powered recommendations can offer higher stakes or exclusive tournaments. 4️⃣ Gamification Frameworks: Introducing mechanics such as meta-games, quest lines, and battle-pass systems designed to boost DAU and ARPU. Engagement metrics (e.g., Engagement Rate) are fine-tuned through iterative A/B testing to optimize these frameworks. 5️⃣ Omnichannel Retention Strategy: Building a seamless player experience by integrating touchpoint analysis. Push notifications, in-app messages, email, and contextual retargeting work synergistically to achieve KPIs like Session Duration and Conversion-to-Deposit Rate. 🎯 Practical Case Study:  By implementing Lookalike Audience models to segment active players and deploying personalized offers via real-time analytics, an iGaming platform achieved a 20% increase in Stickiness Ratio (DAU/MAU) and reduced Time-to-Deposit by 30%. Modern retention strategies are a fusion of technology, deep analytics, and a user-centric approach. Only by combining these elements can businesses build long-term relationships with their players and significantly boost ROI. How are you leveraging Data Science to enhance retention? Share your success stories in the comments! 👇 #iGaming #Retention #CLTV #ChurnPrediction #MachineLearning #DataScience #Gamification

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Ranking CPA Videos on YouTube: A Deep Dive Using Strategic Metrics for the iGaming Business In the rapidly evolving iGaming industry, effective leaders need to rely on key metrics to optimize traffic and conversion rates. CPA marketing on YouTube is a crucial tool for attracting the right audience, and understanding its ranking mechanisms can drive long-term growth. 1. Subscriber Engagement and Retention Rate One of the most critical KPIs is the retention rate. It can be calculated using the following formula: Retention Rate (RR) = (Average Watch Time / Total Video Duration) x 100 For a successful CPA video, the retention rate should be at least 60%. In the iGaming space, where the audience quickly switches to other content, retention is crucial for success. Example:  If the average watch time is 3 minutes and the total video duration is 5 minutes: RR = (3 / 5) x 100 = 60% This is the minimum rate to aim for in order to rank well. 2. Cost Per Acquisition (CPA) Optimization CPA is one of the key indicators of the effectiveness of marketing campaigns, especially when it comes to acquiring paying players. The formula for CPA is: CPA = Total Campaign Spend / Number of Conversions Example:  If the total spend on a campaign is $5,000 and it results in 250 new players: CPA = 5000 / 250 = $20 per player Keeping the CPA below the player's lifetime value (LTV) is essential for a profitable campaign. 3. Lifetime Value (LTV) and ROAS (Return on Ad Spend) In iGaming, LTV is critical for strategic planning. The formula is: LTV = Total Revenue from Player / Average Player Activity Time Equally important is the ROAS, which must exceed CPA for the campaign to be considered successful. The formula for ROAS is: ROAS = (Revenue from Campaign / Campaign Cost) x 100 If ROAS is less than 100%, the campaign is losing money. Example: A campaign generates $10,000 in revenue with a $8,000 spend: ROAS = (10000 / 8000) x 100 = 125% 4. SEO Optimization and Subtitles for iGaming Videos YouTube algorithms not only assess keywords but also analyze audience engagement with the content. Videos with manually written subtitles generate up to 30% more traffic, which can significantly boost conversions. Including relevant keywords in the first 100 characters of the description is also crucial. Example: For a video promoting a new game, a well-optimized description could include the phrase how to claim a deposit bonus for GameName. YouTube algorithms prioritize such formats for better ranking. Conclusion  For CEOs and COOs managing iGaming projects, optimizing CPA and increasing ROAS through detailed metrics is key to sustainable success. A strategic approach to SEO and leveraging the right channels ensures minimal risk and maximized traffic efficiency. #iGaming #CPAmarketing #DigitalGrowth #LeadershipInGaming #SEOoptimization #ROAS #RetentionRate #LTV #DigitalStrategy #CEO #COO #GrowthHacking #YouTubeMarketing #VideoOptimization #CustomerAcquisition

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