Andrii Alieksieienko’s Post

Recent controversies surrounding game monetization have shown just how easily things can go wrong. From Epic Games facing a $500 million fine for using manipulative in-game purchases in Fortnite to backlash against Ubisoft for monetization practices in titles like Assassin's Creed Valhalla, it's clear that players are growing weary of aggressive, profit-driven strategies. Gamers have increasingly pushed back against what they see as exploitative systems, especially when these models disrupt gameplay or feel like cash grabs. These issues have not only hurt sales but also damaged the reputations of developers who were once trusted by their communities. For indie developers, these cases offer a clear lesson: successful monetization must align with player expectations and values, avoiding the pitfalls of aggressive tactics that put revenue over experience. How can indie games monetize effectively without falling into these traps? Here are three insider secrets to creating successful, player-friendly monetization strategies that build trust, loyalty, and sustainable revenue.

Top 5 Best Practices to #levelUP Your Game Monetization 📈 🎮 Monetization in the mobile gaming market is a constant challenge, but it also offers exciting opportunities. At GamesBeat Next, our Chief Strategy Officer, Danny Moy, joined industry leaders to share best practices for launching successful web shops and driving player engagement. Here are some key takeaways: ✅ Value is king: Offering exclusive items, bundles, and personalized player relationships builds trust and loyalty. ✅ Reduce friction everywhere: A seamless checkout process and instant sync back to the game make the experience effortless for players. ✅ Get the word out: Use social media, communities, and player advocates to highlight the benefits of your webshop. ✅ Leverage LiveOps: To drive habitual visits, keep your in-game shop dynamic and integrate with in-game content. ✅ Continuous optimization: Treat your webshop like your game—test, improve, and scale to stay ahead. To read more from Danny and the topics covered in this panel, head over to the link below ⬇️ https://lnkd.in/gwGbhpXg #mobilegames #innovation #gaming #SciPlay #strategy

The Ultimate Tool for Your Game Monetization Xsolla Battlecat The gaming industry is ever-evolving, and with new tools and platforms emerging, developers and publishers are constantly seeking ways to enhance their operations. One such innovation is Xsolla Battlecat, a platform designed to streamline game monetization, distribution, and user engagement. Whether you’re a game developer looking to boost your revenue or a publisher aiming to expand your game’s reach, understanding the capabilities of Xsolla Battlecat is crucial. This article will dive deep into the features, benefits, and potential impact of Xsolla Battlecat on the gaming industry. https://lnkd.in/eGZayzyT #xsolla_battlecat #battlecat_game #xsolla_payments #battlecat_xsolla_integration #xsolla_gaming_services #battlecat_microtransactions #xsolla_platform #battlecat_gameplay #xsolla_support #battlecat_online

A latent revenue growth opportunity for game development studios of all sizes is building a direct commercial relationship with players/consumers. But things are not that simple. Over time, distribution marketplaces, both for computers and consoles, have established themselves as the main point of contact between player and studio. And that's not necessarily a bad thing. After all, if there wasn't the easy and, to a certain extent, careful intermediation of distribution channels, the market would be even wilder in terms of getting visibility and exposure for your game. Nowadays, however, it's relatively easy to set up a commercial channel of your own, whether it's to resell previously purchased keys from the platforms and all kinds of products related to a specific title, or perhaps even to increase the average ticket in the form of some kind of subscription. To make things easier, Gamesindustry.biz, in partnership with Fastspring, a payment and subscription platform, has provided a free, introductory guide to this possibility to help you understand the opportunities of a direct relationship with the consumer and the best practices related to it. “Inside this report you will find an informed overview of direct-to-consumer and it's current place in games, practical insights into adopting the model and making it work for your games, and best practices for complementing traditional revenue streams with D2C, and insight on its interplay with your marketing strategy and community management.” The material also features a case study from Out of the Park Developments. Happy reading. #gameindustry #videogames #gamedev #d2c #marketinggames

Explore how gaming companies are innovating in monetization through trends like: > Dynamic Pricing: Adapting costs in real-time to maximize revenue > Virtual Goods: Expanding markets through in-game item sales > Subscriptions: Building steady income streams via regular payments > Tech Integration: Leveraging platforms like PayAmigo to implement these strategies effectively This emphasizes the role of advanced payment platforms like PayAmigo in supporting these strategies across various markets. Read the article here: https://lnkd.in/gXSksxX8 #PayAmigo #TechInGaming #GameChangers #NextGenGaming #DigitalPayments

Ever wonder where the idea of revenue optimization platforms for gaming originated? Check out A Brief History of Revenue Optimization in Mobile Gaming: The Rise of Free-to-Play Games https://lnkd.in/gB6BKDrS

European gaming operator and tech provider Soft2Bet is bringing its products across the Atlantic, beginning with Ontario later this year and New Jersey by 2025. Offering B2B and B2C products, they are looking to attract a new audience to its platforms which combine traditional sports bets and casino offerings with personalized “gaming narratives” that act like an interactive, customizable video game. Martin Collins, Chief Business Development Officer with Soft2Bet, walked Covers through his company’s business model, gameplay structure and plans to stay competitive in the growing North American gaming market. “My argument would be that as long as you have the product, as long as you have the features, and you provide something personalized, you can be successful. I don't see casinos, sportsbooks, and gamified sites as three separate experiences. I see them as actually being able to deliver one unified experience to each individual customer.” Full story by Ryan Butler https://lnkd.in/eeFt3Ysh

Check out our latest blog by Athena Peters on the critical role of Live Operations (LiveOps) in mobile games. 🎮📈 Discover how the new LiveOps & Updates Calendar by AppMagic makes tracking event impacts on KPIs like Revenue, Downloads, and Retention a breeze. This tool offers detailed schedules, performance charts, and expert insights. Save time and enhance your game's LiveOps strategy! #liveops #gaming #videogames #mobile #mobilegame

What Makes Dice Dreams a Strategic Success in Mobile Gaming Last week, Playtika announced the acquisition of SuperPlay. Today, we will dive into what makes Dice Dreams, SuperPlay's main title, a strategic success in mobile gaming. Superplay’s Dice Dreams has established itself as a standout title, combining top-tier gameplay, strategic growth, and premium production value. Here’s why it has grown steadily: 🔍 Strategic, Slow-Burn Growth 🔍  Instead of chasing rapid user acquisition (UA) at all costs, Dice Dreams grew steadily and strategically. By keeping marketing expenses manageable, the game remained profitable for the company while expanding its audience. This measured growth allowed Superplay to maximize returns without the unsustainable costs often associated with aggressive UA strategies. 🎨 High-Quality Visuals with Cost-Effective Impact 🎨  The game’s polished, premium visuals do more than just create a stunning experience—they contribute to more efficient UA. Players are naturally more drawn to high-production-value games, making them easier to market and reducing the cost of acquiring new users. This helped Dice Dreams stand out in a crowded market where visuals often dictate first impressions. 🤝Strong Social Mechanics Driving Engagement🤝 Beyond its strategic use of chance and strategy, Dice Dreams leverages social features—such as raids and kingdom defenses—to create strong player retention and community building. These interactions increase organic growth through social sharing, reducing reliance on paid UA while keeping players engaged long-term. 💰Sustained Revenue Through Player-Centric Design💰 By balancing in-game monetization with free-to-play mechanics, Dice Dreams ensures that players remain engaged without feeling pressured to spend. This design approach contributed to consistent growth that supported Superplay’s profitability while maintaining high player satisfaction. In summary, Dice Dreams isn’t just a well-designed game; it’s a strategic success story. Superplay’s steady, cost-efficient growth approach, paired with high-quality production, created a game that both attracts and retains players without overspending on marketing. You can find out more about the acquisition here: https://lnkd.in/evkhCjtS #MobileGaming #Gaming #VC