Anna Fedorova

Portugal Leading in R&D in Artificial Intelligence with the RA3I – Rock Art Analysis With Artificial Intelligence Project - Revolutionize the study of prehistoric rock art using artificial intelligence. The RA3I project, spearheaded by TechFrame, SA, in partnership with Instituto Politécnico de Tomar and Instituto Terra e Memória, and supported by the Compete2030 Portuguese Program, aims to revolutionize the study of prehistoric rock art using artificial intelligence. With an investment of €1.74 million, the project has been in development for 17 months, showing promising results that could significantly impact the understanding of prehistoric art and the application of AI in social sciences. RA3I is designed to provide advanced tools for archaeologists and researchers, helping them interpret, catalog, and analyze rock art on a global scale. The project involves leading experts in archaeology, such as Luíz Osterbeck and Sara Garcês, fom Instituto Politécnico de Tomar, AI, and image processing specialists, such as a leading team of researchers from Instituto Politécnico de Tomar, led by experts Professors Sandra Jardim and Carlos Mora, specializing in Artificial Intelligence and Advanced Image Processing. AI specialists João Miguel Abrantes and João Paulo Fernandes from TechFrame, SA. aim to study millions of previously unexamined images of rock art. The project seeks to identify patterns and correlations in rock art that could offer new insights into human cognition and communication during prehistoric times. By overcoming technical and time-related challenges, RA3I will automate the analysis of complex rock art, offering a standardized approach to understanding the prehistoric record. The project could redefine the way archaeologists study early human culture and cognition, using cutting-edge AI technology to unlock new knowledge. RA3I aims to be a groundbreaking tool, reshaping the study of prehistoric art and offering researchers a deeper, data-driven understanding of early human history. www.techframe.com #pre-history #archeology #IA

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Alexandra Trifonova from Hitapps tips on finding a new monetization partner "Reputation and Reliability: Research the partner’s market reputation, stability, and reliability. Look at reviews, ask for references, and consider their industry presence. - Scalability: Determine whether a potential partner can scale operations to meet growing demands. This is crucial for expanding projects or entering new markets."

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Will you be in Pocket Gamer Connects Helsinki tomorrow? If yes, join our panel at 15:10 in Track Room 1 to find out if the Digital Markets Act is Really Changing the Mobile Games Market for the Better? I, Gil Tov-Ly, Shalom Michaeli and Alvaro Pinto will discuss how third-party application stores, alternative payment systems, and new UA methods will change the distribution, monetization and marketing of mobile games.

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Next episode. Let’s go! 🚀

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Hi folks, During the previous season, we released 3 engaging games for our clients that helped them achieve their business goals, such as increased user attraction, engagement, and retention, as well as more effective monetization. At DoonDookStudio, we create our games according to our clients' feedback and the market's most recent trends. Have a look at the slides below to get familiar with our games, as well as the reasons behind developing them. What games do you think we're going to publish during this season? #games #html5games #DoonDookStudio

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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It’s fantastic to see another major player in the gaming industry, Atari’s Infogrames, placing game preservation at the heart of its business strategy. As highlighted in a recent article, Atari CEO Wade Rosen is committed to preserving and re-releasing classic games in ways that respect their original integrity while making them accessible to modern audiences. This move further underscores the increasing importance of game preservation, not just as a cultural necessity but as a viable business opportunity. Recent reports, such as the 2023 Video Games Europe Key Facts and Newzoo’s insights, have highlighted the growing significance of preserving our gaming heritage. Initiatives like #StopKillingVideoGames, which has gained record popularity, are part of a broader trend recognizing the need to safeguard video games' cultural and historical value. With GOG already making game preservation a core aspect of its business model, it’s encouraging to see this movement gain more momentum across the industry. As more companies and initiatives join forces, the preservation of gaming history is becoming an essential focus that will benefit both the industry and players alike. https://lnkd.in/d_Mz8NM5

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We recently hosted an insightful Competitive Intelligence Panel featuring industry leaders Alex Nenadavets, CIP I (Director, Market & Competitive Intelligence at SciPlay), Ariel Navon (Competitive Intelligence Manager at Playtika), and Guilherme Fernandes (Manager, Market & Competitive Intelligence at King). The discussion provided invaluable perspectives on several key topics: 1. A Day in the Life of CI: Our panelists shared their daily routines, highlighting the diverse tasks that encompass competitive intelligence roles. 2. Assessing the Competitive Landscape: This segment focused on methodologies for evaluating market trends and competitor moves. 3. Influencing Team Adoption: The panelists offered strategies for promoting CI adoption across teams, emphasizing the need for clear communication and demonstrating the value of CI insights to leadership. 4. Communicating CI Findings: The discussion covered techniques for tailoring messages to different audiences, ensuring that insights drive informed decision-making. This panel was a testament to the value of collaboration and shared knowledge in the field of competitive intelligence. The insights provided by Aliaksandr, Guilherme, and Ariel were not only enlightening but also actionable. For subscribing members, DM for a link to the full recording.

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🎮 Scaling Mobile Games: Insights from my colleagues Nikita Matsokin and Polina Kozhanova📱 The mobile gaming industry is evolving (duh!), and scaling successfully means adapting to new challenges. As Nikita and Polina highlight in their discussion with TechIsland®: ✅ Monetization needs flexibility. Players expect more than in-app purchases, so balancing ads, subscriptions, and creative monetization models is key. ✅ Data is the foundation – Understanding player behavior through real-time analytics drives engagement and retention. ✅ Think global, act local. Expanding into new markets requires localization and cultural relevance to connect with players truly. ✅ Sustainability is a priority. Gamers care about social responsibility, and companies that align with these values build stronger loyalty. Combining innovation with market insights is the way forward — learn more about MGVC Publishing by reading the article in the first comment! #MobileGaming #GamingIndustry #MYGAMES #MobilePublishing

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Why Turkey and the Middle East have good opportunities for emerging games? As the gaming industry continues to expand globally, certain markets present good potential that can significantly contribute to a game's success. Among these, Turkey and the Middle East stand out as dynamic regions full of opportunities for new international game launches. Here are three key reasons why these markets should be on your radar: 1- The gaming community in Turkey and the Middle East is experiencing rapid growth, driven by a young population with increasing access to gaming platforms. Whether it's mobile, PC, or console gaming, the number of active players in these regions is on the rise, creating a fertile ground for new games to gain traction. That means you can test your game or product there and learn from it. 2- Players in these regions are not just casual gamers; they are deeply engaged and spend considerable time on their favorite games. This high level of engagement translates into greater opportunities for building a loyal player base that can drive long-term success. 3- Games that are localized and culturally tailored to the preferences of players in Turkey and the Middle East have a unique advantage. By incorporating local languages, themes, and cultural elements, games can create a more meaningful connection with players, leading to higher retention rates and a stronger community. If you’re looking to explore the opportunities in the Turkey and Middle East markets or need guidance on how to effectively enter these regions, I’d love to connect and discuss how we can make it happen. Feel free to reach out! #GameMarketing #GamePartnership #MENA https://lnkd.in/dQW4s3zP

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In this time of predictions for 2025 (as challenged by John Wright) and questions around how can games solve distribution in this heated market - I have a few words caught live! Watch it here: https://lnkd.in/gNVHD3eS Thanks again to Peggy Anne Salz for this interview, for Batuhan Avucan for the opportunity and Emre Çakan for making it happen. Not quite predictions but more so statements, here are some snippets from the video: 𝘿𝙞𝙨𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 𝙚𝙙𝙜𝙚𝙨 𝙖𝙧𝙚 𝙠𝙚𝙮 - 𝙎𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙙𝙞𝙫𝙚𝙧𝙨𝙞𝙛𝙞𝙘𝙖𝙩𝙞𝙤𝙣. I feel like Matej 🦩 Lancaric has said this over and over through the last few years around UA channels. (And so have I) But now with the advent of tens of Rewarded networks (Gamelight adjoe Mistplay Benjamin etc etc) and the rise of AppLovin - it's more relevant than ever on the UA front. And, with the DMA and the rise of mini/instant games (think Telegram games, for instance), there are reasons to consider alternatives to the Duopoly of the App Store and Google Play. These are all considerably easier to think about now than before, don't miss out. 𝘼𝙄 𝙖𝙨 𝙖𝙣 𝙪𝙣𝙡𝙤𝙘𝙠𝙞𝙣𝙜 𝙩𝙤𝙤𝙡 𝙛𝙤𝙧 𝙘𝙪𝙨𝙩𝙤𝙢𝙞𝙯𝙚𝙙 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚𝙨 Yeah, new tech has made things faster to iterate towards and some automation has made it easier for smaller teams to compete at a similar level than bigger ones - but is that all? Shouldn't new tech enable new things? I believe AI isn’t about replacing our current jobs - it's about unlocking new layers of creativity by accelerating development. How would it look like? Imagine creating and testing minigames within hours, and deploying them within a few more. Imagine games adapting their rulesets to match player preferences or the latest trends. This real-time adaptability is a game-changer for player engagement, advertising and monetization. Matching original creative concepts to original gameplay experiences, as ever-changing apps that bring genuine newness and user-level experiences. So what's 2025? Studios embracing agility. Diverse distribution and experiences are expanding to become the minimum. #Gaming #GameDevelopment #Innovation #AI #GameDistribution #MobileGames #2025Predictions

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Thank you to Dave Bradley for moderating such a great panel at PGC Helsinki! Here are some key points I touched on during the discussion: - AI's Expanding Role: No area in game development (marketing, art, development, analytics, QA, liveops, customer support...) will be untouched by AI's evolution over the next few years. - AI as an Aid, Not a Replacement: While AI will transform many processes, it will not replace the need for skilled professionals. For instance, a great artist will create even better work with AI than a less experienced artist. - A New Tool for Creators: AI is often just the new tool—similar to when Photoshop first came on the scene. - AI and Jobs: We often hear concerns about AI replacing jobs, but it’s more likely that someone proficient with AI will replace someone who isn't. In certain cases, AI will help current size teams accomplish more and with better quality, ultimately driving business growth. - AI and Team Dynamics: Since AI can be a polarizing topic, it’s important to discuss a job candidate's perspective on AI during the hiring process to ensure aligned expectations. #AIinGames #PGCHelsinki

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Alright, another gaming industry report for the first half of 2024 has been recently published. Thanks, Konvoy. In 2024, the market is expected to reach 💲 1️⃣ 8️⃣ 9️⃣ billion, which is heftier than the COVID years. Moreover, with an annual increase of 💲 7️⃣ - 8️⃣ billion in revenue, this forecast looks pretty optimistic. 🔍 As a gaming startup, we were particularly interested in the investment landscape. Private market funding in gaming YTD has already surpassed that of all of 2023, which is encouraging. 💳 Early-stage funding is doing well, but late-stage funding is lagging. This is understandable. Those who can navigate this stage and gain investor trust through an ambitious product, promising metrics, or both will find it relatively easy to secure late-stage investments due to the abundant growth capital available. 💹 Don't fall into momentary pessimism over the fewer M&A deals. With so much cash on hand among strategists, this is clearly a temporary phenomenon. There's a great opportunity for startups aiming for late/growth stage in the next year or two. Public gaming companies hold 💲 3️⃣3️⃣ billion in cash and equivalents, so, as the report states: "a healthy M&A environment." Additionally, YouTube and LinkedIn introducing game strategy means the trend towards cross-platform is continuing, and games should not only launch as standalone apps. In summary, with the hope of no new geopolitical shocks and easing global tensions, the future of the gaming industry looks optimistic. For now, we give ourselves at Made on Earth Games a pat on the back for deciding to go cross-platform and build our own IP with a standout product for a wide audience. The results will show whether this praise was well-deserved. Link to the full report is in the first comment #vc #venture #capital #startup #gaming #game #developer #crossplatform #growth #merge #strategy #nextgen #report

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🎮🚀Cloud gaming is revolutionizing the way we interact with games and transforming the digital entertainment landscape. Delve into this exciting field with Olivier Avaro, CEO of Blacknut. 💡What is cloud gaming? It's a technology leveraging high-speed internet and remote server technology to bring top-tier gaming experiences to any device capable of streaming. No more need for expensive gaming consoles or high-performance PCs. Games can be accessed in any location with a stable internet connection. This democratizes access to high-quality games—truly a game changer! 🌐🎮 At the heart of Blacknut's innovation is its hybrid cloud platform. Their platform combines public cloud capabilities with a private cloud component, allowing for rapid scaling and performance enhancement. Plus, Blacknut’s strategy of integrating their platform with telecom giants opens up the market to those previously excluded due to high hardware costs 👏💻 There's a fundamental shift from the need for expensive console hardware to using devices already at our disposal like smartphones & smart TVs. This ease of accessibility without compromising on quality brings gaming to an even wider audience. Not to mention the boon this technology provides to game developers and publishers as it opens up a broader market 🌍🎮 How will the combination of gaming with other forms of entertainment redefine our content consumption experiences? 🤔 Only time will tell. For now, with companies like Blacknut leading the charge, the future of cloud gaming seems promising indeed. For more details, check out the full story here: https://lnkd.in/dVJyGMca Let's hear your thoughts. How do you think cloud gaming is going to change the gaming industry? Is cloud gaming the future? 🎮☁️ #CloudGaming #DigitalTransformation #TechInnovation #FutureOfGaming #BlacknutGaming 🚀 Source: Telecom Reseller / Technology Reseller News

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Gaming reports are back on the menu for Q3 2024 Data. Our Lead Investor The Games Fund makes it to the top list. Ilia Eremeev Maria Kochmola and the TGF team, Keep up the grind 🙌 InvestGame https://lnkd.in/dki4-QFR Another great free resource: https://lnkd.in/dWr3ApNe --- Key data: 📌 2024 market size keeps growing $188bn (+2.1% YoY). 📌 Market size expected to hit $223bn by 2029. 📌 More VC Funding in value but less in number of deals. 📌 Growth (aka Series B rounds) surpasses easily Early Stages funding. 📌 22% of Gaming VC funding goes to AI related project (bubble ? Only time will tell) --- Congrats to the Founders that raised funds this past quarter. Tough times build tough teams. Let's finish this year with a good push.

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The Supercell experiment with dropping loot boxes from Brawl Stars failed - just as I predicted - with Frank Keienburg admitting they were in an echo chamber when they made that decision. There's the mystical belief that Supercell somehow knew better than the mechanics and it would just all work out, but it turns out random reward was key to the design and enjoyment of the game!! Money quote.... "While that may have been true, they quickly realized that they loved the excitement of random awards. Removing loot boxes sucked the fun out of the whole game. This insight led to a new and improved system, Starr Drops, which gives players randomized prizes for progressing through the game, and most importantly, reintroducing a gacha element." Same problem in Marvel Snap BTW. The anti-loot box hysteria has ALWAYS been overblown and driven by people who don't understand why they work in the first place. Unfortunately, its a common moral panic among developers. What they fail to understand is that random reward and having to chase rare items is what makes the metagame fun. If you just get what you want, it doesn't feel that special. Less desirable outcomes from the gacha just make the big rewards FEEL BETTER.

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Asian Publishers Expanding RPG Dominance in Western Markets If you’ve been tracking the mobile gaming landscape, you’ve probably noticed a surge of animethemed RPGs topping the charts in the West, particularly in 2024. Here’s a breakdown of some of the key titles making waves: 1. AFK Journey       A sequel to AFK Arena, launched in March 2024.       Peaked at #15 on the US iOS topgrossing charts in April.       Features idle RPG mechanics with autobattle, expansive exploration, and puzzles.       Unique handdrawn art style and fully voiced cutscenes set it apart. 2. Solo Leveling: Arise       Based on a Korean webtoon, launched in May 2024.       Reached top 10 in both the US and Japan upon release.       Action RPG with character collection and an innovative dualcombat system.       Despite a drop in rankings, it's seeing slowerthanusual revenue decline. 3. Wuthering Waves       A direct competitor to Genshin Impact, offering openworld exploration and character collection.       Introduces monstercollecting as a gameplay mechanic.       Saw a 300% revenue increase in the US and over 3000% in Japan with its first content update in June 2024. 4. Zenless Zone Zero       Latest title from MiHoYo, creators of Genshin Impact.       Focuses on fastpaced action battles in linear levels.       Achieved over 50 million downloads within 72 hours of its July 2024 launch.       While revenue trails behind Genshin Impact, it remains a top 100 grossing title. Key Takeaways:    Content updates drive significant revenue spikes.    Crossplay compatibility between mobile, PC, and consoles is becoming a standard.    Animestyle RPGs are proving to have substantial staying power in Western markets.

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How I manage 5 co-dev contracts without skipping dinner: Here's my system: I run UGI, a mobile gaming studio. We currently have 5 co-dev projects. Here's how I stay on top of all priorities. 🗓️ 09:00 - 12:00:  Production meetings with clear agendas No exceptions. Each project gets dedicated focus. 🗓️ 12:00 - 13:00:  Industry research and checking in w/ network Keeping our studio competitive through constant learning. 🗓️ 13:00 - 15:00:  Partner and client meetings Concentrated timeblock prevents day fragmentation. 🗓️ 15:00 - 17:00:  Creative sessions with the team Where our best game concepts emerge. 🗓️ 18:00 - 19:00:  Family dinner. Phones in another room. 🗓️ 19:00 - 20:00:  Gaming with my son. My favorite. Currently: Sackboy: A Big Adventure together. 🗓️ 20:00 - 22:00:  Meta Quest sessions with American partners Converting "downtime" into valuable relationship building. The reality? Being a CEO is about saying no. Time with family isn't something you find. It's something you create through disciplined boundaries. This leads to clear evenings. And more time with my loved ones. My advice to other leaders out there. State WHEN you are available. This makes you more available to those you care about most. Do you work evenings?

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Happy to share some #Roblox data today 📊 From cross-game events to "gcommerce", Roblox is buzzing with the world’s biggest brands. With so many brands jumping in, what makes a brand succeed? 📊 Dive into part 2 of our #GamefamMetaverseGamingReport, recapping the most unique brand activations on Roblox in the first half of 2024. #AMA about it in the comments. #Metaverse #Advertising #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #Culture #Roblox #Gaming #VideoGames

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