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Experienced Marketing & Business Development Professional | Gaming Industry Specialist | Expert in PR and Strategic Partnerships

It’s fantastic to see another major player in the gaming industry, Atari’s Infogrames, placing game preservation at the heart of its business strategy. As highlighted in a recent article, Atari CEO Wade Rosen is committed to preserving and re-releasing classic games in ways that respect their original integrity while making them accessible to modern audiences. This move further underscores the increasing importance of game preservation, not just as a cultural necessity but as a viable business opportunity. Recent reports, such as the 2023 Video Games Europe Key Facts and Newzoo’s insights, have highlighted the growing significance of preserving our gaming heritage. Initiatives like #StopKillingVideoGames, which has gained record popularity, are part of a broader trend recognizing the need to safeguard video games' cultural and historical value. With GOG already making game preservation a core aspect of its business model, it’s encouraging to see this movement gain more momentum across the industry. As more companies and initiatives join forces, the preservation of gaming history is becoming an essential focus that will benefit both the industry and players alike. https://lnkd.in/d_Mz8NM5

Atari CEO wants Infogrames to become the ultimate preservationist publisher

Atari CEO wants Infogrames to become the ultimate preservationist publisher

gamedeveloper.com

Piotr Gnyp

Experienced Marketing & Business Development Professional | Gaming Industry Specialist | Expert in PR and Strategic Partnerships

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