Emiliano Micheli

Learn how automation can elevate your Apple Search Ads experience with our Ultimate Automation Guide! It includes: - A step-by-step guide to implementing automation rules in SplitMetrics Acquire - 20 examples of rules for keyword discovery, management, and optimization - 3 strategies for integrating multiple rules to work for you - 14 examples of useful alerts, notifications, and other tweaks - Countless insights & actionable tips for building an efficient Apple Search Ads engine! Read it here: https://lnkd.in/dsZwjR99 Streamline your workflow and boost productivity with Apple Search Ads! With hundreds of possible rule combinations and easy-to-use templates, you’ll do it with just a few clicks! #applesearchads #ua #useracquisition #appgrowth

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Preparing for the Euro 2024 final and preparing an SEO strategy share several similarities in their planning, execution, and goal-setting processes. 1. **Research and Analysis**: - **Euro 2024 Final**: The team studies their opponents extensively, analyzing their strengths, weaknesses, past performances, and strategies to devise a game plan. - **SEO Strategy**: Similarly, SEO involves researching competitors, understanding keyword trends, and analyzing website performance data to formulate an effective SEO plan. 2. **Setting Clear Objectives**: - **Euro 2024 Final**: The objective is to win the match, which involves specific targets like maintaining possession, capitalizing on scoring opportunities, and minimizing defensive errors. - **SEO Strategy**: In SEO, clear objectives might include increasing organic traffic, improving search engine rankings for specific keywords, and boosting conversion rates. 3. **Strategic Planning**: - **Euro 2024 Final**: The team develops a strategic plan, which includes tactical formations, player roles, and contingency plans for different match scenarios. - **SEO Strategy**: SEO planning involves on-page optimization, content creation strategies, link-building campaigns, and technical SEO enhancements. 4. **Team Coordination and Roles**: - **Euro 2024 Final**: Each player has a specific role, and coordination among team members is crucial for success. The coach ensures everyone knows their responsibilities. - **SEO Strategy**: An SEO team might include content creators, technical SEO experts, link builders, and analysts, all working together. Effective coordination and role clarity are essential. 5. **Execution and Monitoring**: - **Euro 2024 Final**: Execution on the field must be closely monitored by the coach, making real-time adjustments based on the match's progress. - **SEO Strategy**: SEO execution involves implementing planned activities and continuously monitoring performance using tools like Google Analytics, adjusting tactics based on results. 6. **Adaptability and Real-time Adjustments**: - **Euro 2024 Final**: The ability to adapt to the opponent's strategies and changing match conditions is vital. Coaches make substitutions and tactical shifts as needed. - **SEO Strategy**: SEO requires flexibility to adapt to algorithm updates, competitor actions, and changes in search trends, making necessary adjustments to maintain or improve performance. 7. **Performance Evaluation**: - **Euro 2024 Final**: Post-match, the team reviews their performance, analyzing what worked and what didn't to learn and improve for future matches. - **SEO Strategy**: Regular performance evaluations are conducted to assess the effectiveness of SEO efforts, identifying successful tactics and areas needing improvement. Both processes emphasize the importance of thorough preparation, strategic planning, team coordination, and the ability to adapt and improve continuously.

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Guide: How I helped a B2B tech brand get to $9.8M in 12 months 👇 They've been in business for 4+ years Organic search before: 😪 Crazy high ad conversion cost 😪 300 organic monthly visits 😪 Stagnant organic sales Organic search today: 🔥 Saving $70k monthly ad spend 🔥 20.000+ monthly clicks 🔥 $9.803.452 organic sales Selling their 4-6 figure products on autopilot In this 11-page guide, I'll show you how I used the "Minimal Viable Content" framework to do the same Including these things nobody in B2B talks about ✅ The only 3 content types you need for this massive organic growth ✅ The 1 crucial question to ask in every buyer form to increase sales ✅ How to increase revenue with an overlooked "pre-production tactic" Want a link? Comment “Guide” below, and I'll send it over once it's finalized.

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5 of the most common SEO mistakes we see optimizing B2B websites around the world: 1) External links in the main navigation menu/footer. 2) Not linking to their own internal pages inside body content. 3) Not talking about their own products and/or services in detail 4) Relying on obscure acronyms without defining them within the context of their product/services/industry. 4b) BREAKING NEWS: Lots of things/entities have the same acronym. It's helpful if you give more detail than "ABC 123" as a product name or page title. 5) Not enough high quality backlinks from other relevant websites within industry. Yeah this still matters. But in a world where Google is dynamically evolving daily based on what specific search keywords are used, their implied intent, and other factors, the most important task for a given website may be something totally different.

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If your product pages don’t stand out, your rankings won’t either. Most businesses: ❌ Use generic titles ❌ Ignore image SEO ❌ Rely on wishful thinking for reviews Smart businesses? They optimize every detail. Here’s the formula: ✅ Compelling titles + descriptions = more clicks ✅ Optimized images = better visibility ✅ Genuine reviews = higher trust + rankings The result? Consistent rankings and a constant visibility on page 1. -- Need SEO Help for your business? DM me "SEO help" and I'll provide you with a FREE Video SEO Audit and Proposal. #SEO #DigitalMarketing #Ecommerce #ContentStrategy #OnlineSales #WebsiteOptimization #MarketingTips

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Google Ads hacks - one liner edition: - Use keyword planner - Test ad copy - Use ad extensions - Manage your bids - Monitor your competition - Use remarketing - Target the right audience - Optimize your landing page The trick is to remember that people are actively searching for something. Your job is to show them that you are the answer. And you do that with: - Relevant ad copy - Call to action - Bidding strategy - Ad extensions - Proper targeting And the most important of all, be creative! Get clicking!

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Google Ads draining your budget? A simple tweak can transform your results: Uncheck the auto-apply settings. Many advertisers struggle with unexpected changes in keyword management. By adjusting your auto-apply settings, you prevent Google from inserting unwanted keywords. This keeps your campaigns aligned with your strategy. No more wasted spending. Here’s how: - Go to account settings. - Find auto-apply options. - Uncheck all settings. This step helps you maintain focus on targeted keywords. Expect increased efficiency and improved ROI. Take charge of your Google Ads today. Your budget deserves it.

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Top 8 tools to de-anonymize your website visitors: Person-level: 1 - RB2B 2 - Vector 3 - Unify 4 - Instantly.ai 5 - Warmly, Company-level: 6 - Albacross 7 - Dealfront 8 - Snitcher Follow Fivos Aresti to learn more about AI Sales Tools.

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Here's how to increase your revenue up to 7-figure in 2024: - Investing in SEO - Investing in SEO - Investing in SEO - Investing in SEO - Investing in SEO However, remember that SEO shouldn't be your main lead generation channel.

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💼 **Master Your PPC Campaign: 5 Proven Strategies for Success!** Are you ready to take your PPC campaigns to the next level? Whether you're new to Pay-Per-Click advertising or looking to optimize your current efforts, these strategies will boost your ROI and drive meaningful results: 1️⃣ **Keyword Optimization**: Harness the power of targeted keywords to attract qualified leads and minimize wasted ad spend. 2️⃣ **Compelling Ad Copy**: Craft persuasive and relevant ad copy that grabs attention and converts clicks into customers. 3️⃣ **Landing Page Excellence**: Design high-converting landing pages that align seamlessly with your ad messaging and user expectations. 4️⃣ **Continuous Testing**: Implement A/B testing to refine your campaigns, identify what works best, and capitalize on successful variations. 5️⃣ **Analytics and Insights**: Leverage data-driven insights to make informed decisions, optimize your budget allocation, and maximize campaign performance. Ready to achieve outstanding results with your PPC campaigns? Contact me today to discuss how I can elevate your digital marketing strategy and drive growth for your business! 🚀 #PPC #DigitalMarketing #MarketingStrategy #BusinessGrowth #PPCManagement ---

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Proven Facebook Ads Strategy for Coaches, Consultants & Service Providers. The standard funnel path is: Facebook ad --> Landing page --> Opt-in -->Lead magnet delivery --> Email follow-up sequence You can follow this exact pattern and put together a very successful funnel. Steps to create successful campaigns for your business:- 1. Identify a Good Lead Magnet:- Inevitably, you will have some sort of process you go through with your clients that can easily be distilled into a 3 to 5-step system that can fit on a page or two, with graphics and formatting. 2. Target Your Audience:- You will need to customise your campaign to your particular niche and the audience you serve. 3. Create Your Lead Generation Ad:- The first campaign you will run will be for prospecting. This ad will offer your lead magnet to your target audience. Your ad should include a picture of you and a short explanation of what someone will get if they click on the “Learn More” button. 4. Build Your Opt-In Sequence and Attach Your Lead Magnet:- The goal of this sequence is to get a person’s email address and deliver the lead magnet you’re offering. 5. Running Remarketing Facebook Ad Campaigns:- There will be people who click on your ad but decide not to give their email address. It’s inevitable. You can run a remarketing campaign to give these folks another chance to opt into your lead magnet and get on your email list. You can also promote the offer for a free 30-minute consultation (or whatever you offer). Hope this gives you light on the ads that you should run.

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[ #SEO series ] There are a lot of things to keep track of when coming up with internal links. You have all of them in your head, and it's impossible to reduce all of them to one prompt. For example: 🏛️ Your (or your Client's) business, its products, the reason why folks end up on your website in the first place 📣 The brand's tone of voice and content guidelines: You will probably have to change the content a bit to accommodate the link 🔍 The focus keyword of the page you are linking from and to 📊 Avoid Link dilution: Is the page being linked too much? 📈 Get the right number of links per page, both internal and external With TailorTask, you can actually get all of these set up in your A.I. agent - for example, by adding a YOAST SEO Check, or by uploading a PDF of your brand guidelines.

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What gets measured, gets improved. The Ultimate SEO KPI Guide. 26 KPIs that separate the pros from the amateurs: 1. Revenue from Organic Traffic: Money in the bank 2. Domain Authority: Website's overall strength 3. Organic Traffic Volume: SEO effectiveness 4. SERP Features Occupancy: Snippet domination 5. Content Gaps: Untapped opportunities 6. Local Visibility: Neighborhood presence 7. Keyword Growth: Expanding reach 8. Backlink Quality: Authoritative connections 9. Click-Through Rate: Irresistible titles 10. Page Load Time: Speed matters 11. Mobile Traffic: On-the-go engagement 12. Branded vs Non-Branded Traffic: Brand power 13. New vs Returning Users: Loyalty indicator 14. Bounce Rate: First impression success 15. Pages per Session: Content stickiness 16. Time On Site: Engagement depth 17. Top Exit Pages: Weak links 18. Organic Clicks: Real user interest 19. Indexation Issues: Search engine friendliness 20. Top Landing Pages: Entry point performance 21. Pageviews: Content popularity 22. Conversation Rate: Visitor value 23. Search Engine Share: Platform dominance 24. Backlink Quantity: Network size 25. Core Web Vitals: User experience score 26. Organic Clicks: Real user interest Which KPIs do you need to start tracking? ➡️ Follow Richard Edwards for daily content ♻️ Repost to your network to help other crack this hidden language

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🎯SEO Pro Tip #1: Keyword density is NOT a ranking factor. You don't need to hit that 0.5% - 2% density ratio anymore. Just make sure to include your target keyword in the: ✅H1 Title ✅H2 Header ✅Meta Description ✅URL Slug ✅Introduction And you're good to go!

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27 Tips to Boost Conversions from SEO: (Tip: Save this Post 🙌)

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SEO Best Practices to Boost Organic Rankings & Traffic SEO best practices are tried-and-tested tactics to improve a website or brand’s visibility in search engine results pages. These strategies work for you without paying for ads. Following these best practices can improve brand awareness. 10 SEO best practices to follow are below: - Align your content with search intent - Leverage primary keywords - Write compelling title tags and Meta Descriptions - Optimize Your Images - Optimize your site’s page loading speed - Build an internal linking structure - Improve user experience - Ensure your URLs are SEO-friendly - Earn authoritative backlinks - Create useful content #bestseopractices #internalliknbuilding #searchengines #brandmarketing #webcontentwriter #seowriter

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Google Performance Max for Marketplaces Dario Zannoni found this documentation about Google Performance Max for Marketplaces. This campaign type is a specific type of Performance Max (Pmax) campaign that connects directly to a Marketplace system, allowing sellers to advertise only their own products. Here's a summary of what it involves: - No Website or Merchant Center Required: Sellers don't need their own website or Merchant Center account. All sales and product management occur on the Marketplace itself. - Setup: The initial setup involves linking the Marketplace seller account to the Google Ads account via a connection request. - Final URL expansion is not available, ensuring that only the seller's products are advertised. - Video assets are not available (at least for now). - Conversion Tracking: This is handled by the Marketplace, which sends conversion data to Google. Only sales from the specific seller's products are reported and optimized. For more information check his post: https://lnkd.in/e8h-rdVh ----------- ♻ Share and Like this post if you found this insightful ----------- For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC #SEA #Ads #GoogleAds

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