Mitch Barham’s Post

3 Tips for Creating Effective Google Ads on a Small Budget. To all those wondering if Google Ads works on a small budget. Well, the short answer is - Yes. Long Answer involves how, and here are 3 Tips for that: Tip #1- Use a specific Keyword You cannot pay for multiple keywords and get results when running low-budget campaigns. You only need one good keyword. Specificity is key on Google Ads for both ad rank and quality score. Tip #2 - Create a Landing Page That Converts By delivering relevant ads and landing page experiences, users know quickly that they’ve ended up in the right place. Which makes them much more likely to convert. Tip #3 - Think Of Your Google Ads Costs As An Investment vs. Expense The way to turn a Google Ads budget on its head from an expense to an investment is by tracking it. Tracking will help you understand what you get out of your investments

Should you auto-apply Google ads recommendations? Here is my opinion as a Google ads specialist: don't auto-apply. That doesn't mean Google will always have bad advice. Some of Google's recommendations can indeed save you time and money, but having no control over your campaigns can take your strategy out of its tracks. If Google applies the wrong recommendation, you can see significant increases in CPA because of irrelevant clicks and low-quality leads, wasting your budget. You must be especially careful with AI-powered campaigns like Smart Campaigns. Those will include keywords, and broad versions of your keywords for you, which can break the theme of your ad set. Every keyword needs to be evaluated by a specialist to see if it fits with the strategy. #googleads #mediabuyer #paidmedia

If you manage a Google Ads campaign then you'll want to keep a close on your most important keywords and other actions. Beginning in June Google will start to pause low activity keywords. Learn more at https://hubs.ly/Q02vGMPL0

🔍 Stay Updated: Google Ads Update 🚀 Google Ads will now automatically pause low-activity keywords starting in June! What qualifies as low activity? Campaigns over 13 months old with zero impressions in the past 13 months. Ever wondered how this impacts your account's performance? According to Navah Hopkins, zero impression keywords can drag down your account's performance significantly! Remember: If you unpause a previously paused keyword and it still gets no impressions, Google will automatically pause it again within three months. The goal behind this change? Google wants advertisers to focus on high-performing keywords that deliver results! Keep an eye on your ad groups too - Google Ads started automatically pausing those with low activity back in March. 📈💡 #GoogleAds #Keywords #PPC #DigitalMarketing

The reason your Google Ads ROAS is low. (And how to fix it) There’s a pattern we notice in many brands struggling with Google Ads: They’re burning money on irrelevant clicks. They pay money for the traffic that is never going to buy. The reason this happens is because they don’t monitor their negative keyword list. And their ads show up in search terms that won’t lead to a sale. To solve this, filter out phrases that are low-intent or irrelevant to your product. Sometimes, what you leave out matters even more than what you put in. By refining your negative keyword list, you’re making sure your ads are seen by the right people, at the right time. That’s the formula to succeed with Google Ads.

I guarantee you're spending too much time doing this one thing with Google Ads. Here's how everyone thinks you should optimize Google Ads for maximum ROI: ⏲️ Spend countless hours on detailed keyword research 🔠 Break down these keywords into numerous ad groups and campaigns 📝 Write multiple ads variations for each group This stopped working for us. Instead, we: 👥 Focus on creating ad groups around single themes 👋 Utilize long-tail broad match keywords to capture the intent, not just the phrase 📏 Continuously refine with exact match keywords from ongoing search term audits The first path leads to wasted hours and diminishing returns. The other leads to streamlined processes and increased relevance, directly impacting ROI positively. Choose wisely.

Business owners should be setting up their own Google Ads 🤔 If you took away all of the confusing options in the Google Ads dashboard, no one would be better at setting up a Google Ads account than the business owner. Tasks to set up Google Ads 1. pick keywords to show your ad for 2. create ads that make people trust that you are the solution 3. have a website that makes people reach out That's it. I normally get 80% of the information I need for a Google Ads account straight from the owner. The platforms have become more complex but the actual concept of advertising is as simple as it always has been. #googleads #googleadstips

Is Google Ads Management overwhelming you? Let Me Assist You! Problem: Spending too much time optimizing Google Ads without getting significant results? Managing Google Ads takes a lot of time and can result in inefficiency and frustration if done incorrectly. What you can do 👉 ✅ Reduce the amount of manual adjustments by using automated bidding strategies. To cut down on wasted spending, give high-converting and negative keywords priority. ✅ Make landing pages and ad copy as relevant as possible. I'm here to help you optimize and streamline Google Ads if you find it to be a chore. Come on, let's talk! #GoogleAds #DigitalMarketing #AgencySupport #AdOptimization

Important Update on Your Google Ads Campaign💡 Effective June 2024, Google is introducing a significant enhancement to campaign performance. Low-activity keywords will now be automatically paused to optimize your Google Ads campaigns. 🔍Here’s what you should be aware of and how to adapt --> https://bit.ly/3Kkwr94 #GoogleAdsUpdate #CampaignOptimization #KeywordPausing #DigitalMarketing

Google Ads Update📢: Important changes are coming! Starting June 2024, Google Ads will automatically pause low-activity keywords that haven't generated impressions in the past 13 months. This adjustment aims to streamline accounts and prioritize impactful keywords. Review your campaigns and consider unpausing only those keywords likely to perform. Stay informed and adapt your strategy accordingly. #GoogleAds #PPC #DigitalMarketing