Matt Dickinson SEO’s Post

SEO Trends to Watch in 2024: Preparing for the Future of Search The world of SEO is always evolving, and staying ahead of the trends is key to maintaining your online presence. Here are some emerging SEO trends and technologies to watch in 2024, and how you can prepare for the future of search. 1. Voice Search Optimization - What it is: More people are using voice assistants like Siri, Alexa, and Google Assistant to search the web. - Why it matters: Voice searches are usually longer and more conversational, changing how we need to optimize content. - How to prepare: Focus on natural language and long-tail keywords. Include questions and answers in your content. 2. AI-Driven Search - What it is: Search engines are using artificial intelligence (AI) to understand search intent and deliver better results. - Why it matters: AI can analyze user behavior to provide more personalized search results. - How to prepare: Create high-quality, relevant content that meets user needs. Use structured data to help search engines understand your content. 3. Changes in Search Engine Algorithms - What it is: Search engines like Google constantly update their algorithms to improve search results. - Why it matters: These updates can impact your rankings and traffic. - How to prepare: Stay informed about algorithm changes and adjust your SEO strategies accordingly. Focus on providing value and a great user experience. 4. Mobile-First Indexing - What it is: Google primarily uses the mobile version of your site for indexing and ranking. - Why it matters: A mobile-friendly site is essential for SEO. - How to prepare: Ensure your site is responsive and performs well on all devices. Optimize for speed and usability on mobile. 5. Visual and Video Search - What it is: People are increasingly using images and videos to search for information. - Why it matters: Visual content can drive more traffic and engagement. - How to prepare: Use high-quality images and videos. Optimize them with relevant alt text, descriptions, and tags. 6. Local SEO - What it is: Optimizing your online presence to attract more business from relevant local searches. - Why it matters: Local searches often lead to in-person visits and sales. - How to prepare: Optimize your Google My Business profile, use local keywords, and encourage customer reviews. How to Stay Ahead: - Continuous Learning: Stay updated with SEO news and trends. - Experiment and Adapt: Test new strategies and be ready to adapt to changes. - Focus on User Experience: Ensure your site is user-friendly and meets the needs of your audience. 2024 is shaping up to be an exciting year for SEO, with many new trends and technologies on the horizon. #SEOTrends #DigitalMarketing #VoiceSearch #AIDrivenSearch #MobileFirstIndexing #EAT #CoreWebVitals

If someone says SEO is easy, think twice

🚀 Understanding E-E-A-T in SEO: Why It Matters for Your Online Success 🌟 If you're looking to boost your website's search engine performance, understanding E-E-A-T is crucial. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Here's a quick breakdown of what it means and why it's important: 🔍 Experience: Demonstrating firsthand experience in your content area builds credibility. Share case studies, testimonials, and personal insights to show you’ve walked the walk. 📚 Expertise: High-quality content comes from subject matter experts. Ensure your content is well-researched, accurate, and informative to position yourself as a knowledgeable authority. 🏢 Authoritativeness: Establishing your site as a go-to resource requires backlinks from reputable sources, mentions by industry leaders, and a strong online presence. Collaborate with other experts and get featured on well-regarded platforms. 🔒 Trustworthiness: Building trust is about transparency and reliability. Include clear author bios, secure your site with HTTPS, and maintain a consistent and honest tone in your content. Why is E-E-A-T important? 🔹 Search Engine Rankings: Google prioritizes sites with strong E-E-A-T signals, ensuring users get the best possible information. 🔹 User Engagement: Quality content keeps visitors on your site longer, reduces bounce rates, and encourages return visits. 🔹 Reputation Management: Establishing trust and authority protects your brand’s reputation and fosters customer loyalty. For a deeper dive into E-E-A-T and how to leverage it for your SEO strategy, check out this insightful blog post from WPBunch: https://lnkd.in/gX3Bzrx9 Let’s elevate our SEO game by embracing the principles of E-E-A-T! 💪✨ 🌐 Visit our website: https://wpbunch.com/ 📧 Contact us: [email protected] #SEO #DigitalMarketing #ContentStrategy #EEAT #SearchEngineOptimization

Decoding SEO Pricing-From $ to $$$ Yes, SEO costs vary, but why do some charge hundreds while others bill tens of thousands? If you don't have the bandwidth, I'll sum it up here: You're either paying for someone to experiment and learn on your dime, or you're paying for a brilliant self-marketer more interested in YouTube and TikTok fame. The greatest thought leaders in SEO are introverted and have zero interest in public fame or public discourse. Search engine optimization is not always about hours put in on your website. You're not paying for labor; you're paying for knowledge. Knowing what works and what doesn’t is the result of years of scientific testing. Consider this: A giant ship's engine broke down and no one could repair it, so they hired a mechanical engineer with over 30 years of experience. He inspected the engine very carefully, from top to bottom. After seeing everything, the engineer unloaded his bag and pulled out a small hammer. He knocked something gently. Soon, the engine came to life again. The engine had been fixed! A week later, the engineer mentioned to the ship owner that the total cost of repairing the giant ship was $20,000. "What?!" said the owner. "You did almost nothing. Give us a detailed bill." The answer is simple: Tap with a hammer: $2 Know where to knock and how much to knock: $19,998 The importance of appreciating one's expertise and experience...because those are the results of struggles, experiments, and even tears. If I do a job in 30 minutes, it's because I spent 20 years learning how to do that in 30 minutes. You owe me for the years, not the minutes. This captures SEO pricing in a nutshell. SEO isn't a single process or a mixed bag of tactics or outcomes. Each website is different, no matter the niche. That's why agencies often fail to deliver ROI. What drives costs? SEO has evolved. While AI tools have made our processes more efficient, they've also made semantic SEO more nuanced. The recent algorithm leak confirmed thousands of ranking factors. New Google updates demonstrate that SEO is now a high-level skill based on scientific testing. When hiring an SEO provider, consider more than the price. If you cannot afford it, wait until you have a sustainable investment for at least a year. Most failures in search marketing are due to a lack of resources, not knowledge. Find a partner in your success. If you invest in them, they will invest in your business. A good SEO will tell you if your investment is best spent elsewhere. If your provider doesn't understand your business metrics and isn't a partner in your success, move on. #SEO #100percentorganicseo

Hello Valued Connections, Sharing a few enlightening reflections this fine day and thought I'd put pen to paper, or fingers to keyboard, on the art and science that is SEO. In today's dynamic digital marketplace, SEO is not seen as just an option, but rather a vital necessity. It’s the lifeblood of your online presence, nurturing and pushing your content towards those who need it. Let's not beat around the bush: 🎯 SEO is the master key that unlocks your online visibility. Now, I can sense a collective head tilt. Isn't that a bit much, Leslie? Do you think so? Let me put forward some statistics to bolster my claim: • 93% of online experiences start with a search engine. Yes, you read that right. • Google, our ubiquitous search engine giant, factors in over 200 components when determining a web page's value and relevance. Astonishing, isn't it? • 75% of internet users don't scroll past the first page of search results. Hmm, food for thought. Are we all up to speed? Cool. Let's delve deeper into this fascinating topic. SEO - it's a marathon, not a sprint: In the overeager race to rank higher, several divert from the track and opt for shortcuts. Righting the wrongs, we need to understand: • Persistent, consistent efforts over time yield results - the operative word being time. • SEO is a commitment to providing quality, relevance, and value to your audience. • It's not about ranking for the hot keyword of the day but about being discovered by the right people, at the right time, in the right context. Search engine algorithms are ever-evolving: The rules of the game are not written in stone. Google, Bing, Yahoo et al., periodically update their algorithms to ensure a more user-centric experience. • Staying on top of these changes? It’s critical. • Adapting to shifts in user behaviour and technology? Non-negotiable. • Building SEO resilience? It’s not an add-on, but an essential part of your digital strategy. Make no mistake, this doesn't negate the importance of crafting quality, relevant content. SEO is not the wizard behind the curtain controlling all. Rather, it's the framework that supports and amplifies your message. SEO is the silent champion, working behind the scenes - a bit like the stagehand in a theatre, without whom the spotlight never finds the star. There is so much more to unfold and I look forward to digging deeper in future posts. Hit me up with your thoughts! After all, the best learning is collaborative. #seo #digitalmarketing #google #searchengineoptimization #growthhacking

"Is SEO still worth the investment in 2025? Absolutely, and here’s why. SEO is not just alive—it's thriving, evolving alongside technology and user behavior. As digital landscapes shift, so do the strategies that businesses need to be visible online. SEO remains at the heart of digital success, but it requires adaptation. Here are some key reasons why SEO will still be worth it in 2025: 1. **Organic Search Still Dominates**: Organic search drives more than 50% of most website traffic. People continue to rely on search engines to discover products, services, and information. Ranking high organically means more visibility, credibility, and opportunities to connect with your audience without relying solely on paid ads. 2. **User Intent and Quality Content**: Google’s algorithm increasingly prioritizes user intent and content quality. In 2025, SEO means not just ranking high but also satisfying user needs with value-driven, relevant content. Businesses that consistently create content focused on their audience's problems and questions will continue to see growth. 3. **Voice Search and AI Integration**: Voice search is expected to increase further, and AI tools are transforming how users search and how we optimize for search engines. SEO in 2025 will be about optimizing for conversational, long-tail queries, understanding AI-driven search intent, and using structured data to ensure your site content can be effectively understood by search engines. 4. **Technical SEO Matters More**: Page speed, Core Web Vitals, mobile-first indexing—technical SEO aspects will become increasingly important as the internet gets faster and users expect instant, seamless experiences. Websites that aren’t technically optimized will face higher bounce rates and lower rankings, making technical SEO a critical investment. 5. **Local Search is Growing**: Local SEO will continue to play a major role as consumers increasingly seek out nearby businesses. With the growing reliance on mobile search, optimizing for local keywords and Google Business Profile is essential for businesses serving a specific geographic area. 6. **AI and Personalization**: The rise of AI tools like ChatGPT has transformed how users search and how they expect results. Search engines are getting better at delivering personalized content, meaning that websites must better understand their users, provide relevant solutions, and utilize AI-driven personalization to stay competitive. 7. **The Need for Trust and Credibility**: SEO contributes significantly to building trust and credibility online. Users trust organic listings more than ads, and ranking on the first page signals authority in your niche. Earning high-quality backlinks, demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and being consistently present in search results help build a brand’s digital reputation. Let’s discuss the future of SEO and how to adapt to stay ahead of the game."

The Truth About SEO 𝗦𝗘𝗢 𝗜𝘀𝗻'𝘁 𝗘𝗮𝘀𝘆 Saying "SEO is easy" is disrespectful to those who actually do it. When people claim you can get traffic with "10 easy steps," they oversimplify the reality. SEO isn't about vanity metrics; it's about driving traffic that generates revenue. Writing a blog post that attracts visitors is a good start, but real SEO focuses on traffic that pays bills and salaries. 𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗪𝗼𝗿𝗸 𝗼𝗳 𝗦𝗘𝗢 To achieve effective SEO, you need to target high-commercial-intent terms, which requires much more than simple blog writing. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗲𝗻𝘁𝗮𝗶𝗹𝘀: Domain Evaluation: Assess the strength and relevance of your domain. Page Comparison: Analyze pages for target queries. Eliminate Cannibalization: Ensure your content doesn't compete with itself. Create Page Clusters: Organize content into thematic clusters. Meet Content Requirements: Ensure content meets E-A-T, MEDIC, and YMYL standards. Satisfy User Intent: Create content that addresses user needs. Content Structure: Ensure content is well-structured and engaging. Page Performance: Make sure your page loads quickly and correctly. User Engagement: Organize content to promote positive user behavior. Internal and External Linking: Provide relevant internal and external links. Rich Snippets: Compete for visibility-enhancing rich snippets. SEO Testing: Conduct tests to improve search performance. CTR Improvement: Experiment with titles and descriptions to increase click-through rates. Mobile Experience: Ensure a seamless mobile page experience. Trust Factors: Build consumer trust through reviews and other credibility signals. Content and Link Velocity: Maintain a steady flow of content and links. Page Management: Regularly update, remove, or move content. Technical SEO: Ensure your page renders correctly in various conditions. Avoid Content Cannibalization: Prevent your content from competing with itself. Tone of Voice and Content Consistency: Maintain a consistent tone and voice. Perseverance: Stay persistent, even when results are slow. Core Updates: Stay updated with core algorithm changes. Client Reassurance: Keep clients informed and confident in your strategy. Resource Management: Ensure your team and tools are adequately funded. The Reality Check Watching videos that claim "SEO is easy" is misleading. The culture of SEO is complex, and finding skilled SEO resources is challenging. Avoid the marketing gimmicks and shortcuts. SEO requires time, patience, persistence, adequate budget, and real effort, along with client collaboration. A quick video with "hacks" won't make you an SEO expert. This message aims to save newcomers from the frustration of incorrect approaches. #SEO #DigitalMarketing #SEOTips #Business

Navigating SEO can be daunting, especially for YMYL (Your Money Your Life) websites where stakes are high and trust is paramount. ❗ What are YMYL websites? Sites that deal with content that can have an impact on your physical, mental, or financial health. Doctors, lawyers, accountants, pharma, counseling, physio etc. ✍ If you have a YMYL business, you must know that Google prioritizes E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) and plays a crucial role in your SEO success. Yes, we know that SEO can be complex. That's why at Tabula we pride ourselves in demystifying and sharing a lot of knowledge with our clients to help them understand, not just to help them navigate and succeed. 👊 We've found that amplifying content's credibility in YMYL sites isn't just about optimizing pages with keywords but engaging in meticulous site craftsmanship—right from selecting *who* writes the content to *how* we link it externally. Here are some quick notes on how you can improve your YMYL site: 1. Quality at the Core: It's vital to have content created by field experts. We’ve seen how authoritative pieces significantly enhance user trust and engagement. For instance, when launching a financial advisory client’s platform, highlighting their in-depth content by industry experts led to a receptive audience and prolonged site interactions.    2. Solid Backlinks: Gaining links from esteemed sources must be a priority (and this is for everyone). We focus on creating compelling reasons for top-tier sites to reference our client work, which in turn solidifies our clients’ website authority. 3. Beyond the Basics: User Experience Matters: As digital expectations rise, ensuring smooth, quick, and visually stable web page interactions can easily pivot SEO rankings, thanks to Google’s Page Experience Update. Harnessing the Power of Video: Integrating expert-led video content to explain intricate financial principles, medical breakthroughs, or legal standards helps demystify complex ideas, earning both user engagement and trust. Personal Touch: Our personalization goes beyond just addressing a client by name. We carefully craft content and interactions that reflect the client's unique brand look, brand voice, brand tone, and even unique vocabulary. Does your digital strategy prioritize E-E-A-T? How are you adapting to these challenges while maintaining or even boosting your SEO game? 🔍 Would love to hear your strategies or struggles in enhancing E-E-A-T for YMYL pages below! #SEO #DigitalMarketing #EAT #YMYL #UserExperience #VideoContent #Personalization #MarketingStrategy #LinkBuilding

𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐆𝐮𝐢𝐝𝐞 𝐓𝐨 𝐒𝐄𝐎 𝐢𝐧 𝟐𝟎𝟐𝟒 👨🎓 The digital landscape is a battlefield for businesses, and search engine optimization (SEO) is your weapon. A well-honed SEO strategy can be the difference between obscurity and dominance. But with Google's ever-changing algorithms, staying ahead of the curve requires constant learning and adaptation. Here's your point-by-point guide to mastering SEO in 2024: 1. Understand Why SEO Matters 𝐼𝑛𝑐𝑟𝑒𝑎𝑠𝑒𝑑 𝑉𝑖𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 - Dominate SERPs and get discovered by your ideal audience organically. 𝑂𝑟𝑔𝑎𝑛𝑖𝑐 𝑇𝑟𝑎𝑓𝑓𝑖𝑐 𝐺𝑟𝑜𝑤𝑡ℎ - Attract qualified leads without relying solely on expensive advertising. 𝐵𝑟𝑎𝑛𝑑 𝐶𝑟𝑒𝑑𝑖𝑏𝑖𝑙𝑖𝑡𝑦 - High rankings and positive reviews build trust and establish you as an authority. 𝐼𝑚𝑝𝑟𝑜𝑣𝑒𝑑 𝐶𝑜𝑛𝑣𝑒𝑟𝑠𝑖𝑜𝑛 𝑅𝑎𝑡𝑒𝑠 - Optimized content leads website visitors down the conversion funnel. 2. Grasp the Core Principles of SEO Master the Three Pillars - 𝑂𝑛-𝑃𝑎𝑔𝑒 𝑆𝐸𝑂: -Keyword research, title tags, meta descriptions, headers, image optimization, internal linking. 𝑂𝑓𝑓-𝑃𝑎𝑔𝑒 𝑆𝐸𝑂: -Build authority with backlinks from relevant, high-quality websites. 𝑇𝑒𝑐ℎ𝑛𝑖𝑐𝑎𝑙 𝑆𝐸𝑂: -Ensure your website is technically sound and crawlable with factors like speed, mobile-friendliness, and structured data. 3. Stay Ahead of the Curve 𝐸𝑚𝑏𝑟𝑎𝑐𝑒 𝑈𝑠𝑒𝑟-𝐶𝑒𝑛𝑡𝑟𝑖𝑐 𝐶𝑜𝑛𝑡𝑒𝑛𝑡 - -Prioritize informative, engaging content that solves user problems and fulfills search intent. 𝑇ℎ𝑖𝑛𝑘 𝑇𝑜𝑝𝑖𝑐 𝐶𝑙𝑢𝑠𝑡𝑒𝑟𝑠, 𝑁𝑜𝑡 𝐾𝑒𝑦𝑤𝑜𝑟𝑑𝑠 - -Build authority by creating in-depth content clusters around specific industry topics. 𝑃𝑟𝑖𝑜𝑟𝑖𝑡𝑖𝑧𝑒 𝑈𝑠𝑒𝑟 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 (𝑈𝑋) - -Fast loading times, mobile-friendliness, and a clear site structure are crucial. 𝐸-𝐴-𝑇 𝑖𝑠 𝐾𝑖𝑛𝑔 - -Establish Expertise, Authoritativeness, and Trustworthiness to signal value to search engines. 4. Stay Agile and Keep Learning 𝑀𝑜𝑛𝑖𝑡𝑜𝑟 𝐺𝑜𝑜𝑔𝑙𝑒 𝑈𝑝𝑑𝑎𝑡𝑒𝑠 - -Adapt your strategies based on Google's latest pronouncements. 𝐸𝑚𝑏𝑟𝑎𝑐𝑒 𝑀𝑒𝑡𝑟𝑖𝑐𝑠 𝑡ℎ𝑎𝑡 𝑀𝑎𝑡𝑡𝑒𝑟 - -Shift focus from vanity metrics like rankings to user-centric metrics like time on page and engagement. 𝑈𝑡𝑖𝑙𝑖𝑧𝑒 𝑆𝐸𝑂 𝑇𝑜𝑜𝑙𝑠 - -Leverage keyword research tools, site audit tools, and competitor analysis tools to gain valuable insights. 5. Conclusion: Take Action and Dominate Search By following these key points and continuously refining your SEO strategy, you'll be well-positioned to secure top rankings, attract your target audience organically, and achieve your business goals. Ready to conquer the SEO battlefield? Share your thoughts and challenges in the comments below! Let's help each other thrive in the ever-evolving search landscape. #seo2024 #seospecialist #seoconsultant #seotips

SEO for the CEO: Here's a simple framework on how to create search forecasts that even beginner SEOs will be able to utilize: This was a great read on Search Engine Land from Rob Tindula. This article walks you through a proposed model of creating SEO forecasts when presenting your projections to leadership. In his article, Rob advocates for using a model that utilizes your existing organic visibility data to project improvements to search traffic and measure forecasted ROI: 1. Identify existing query performance: To start the analysis, you need to take stock of the site's existing rankings. Using a rank tracking tool like Ahrefs, Semrush or Moz, you can get a baseline of where you rank. 2. Collected estimated CTRs for your queries: Rob advocates using a click-through curve table to gather estimated CTRs by position. I'd add that you could also use Search Console data to get more real-word data on actual CTR numbers. In your table, match your CTR numbers up with your queries. 3. Gather your monthly traffic data: Next you can use monthly search volume data to estimate how much traffic each query is driving by multiplying the MSV against the CTR. Once again, you could also get this by using Search Console CTR + clicks data. 4. Estimate improvements to CTR: Next you'll want to estimate the improvements to CTR that an SEO campaign will have. You can then calculate the net organic traffic numbers by comparing the forecasted improvements against the baseline data. A note, I'd consider looking at historical data or competitors to get an idea of realistic growth numbers. 5. Gather your conversion rate & average conversion value: You'll want to work with analytics or internal teams to understand the average conversion of a digital lead. Knowing this and the site's average CVR, will help you calculate your final number. 6. Calculate your net revenue impact: Finally, multiply your Net Organic Traffic x Conversion Rate x Average Conversion Value. Now you'll be able to gather a forecast for the Net Organic Revenue from improved SEO. While this process isn't perfect, really no forecasting method is. For beginner SEOs, this is a great process to get started with when asked to forecast the improvements you're able to make to a search campaign. SEOs have long been afraid to forecast the results of their efforts while other digital channels aren't. Articles like this help SEOs better get a seat at the table and help marketers better communicate their value to the key decision makers.