Thore Bergau

💞 𝗣𝗶𝗻𝗸, 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗰𝗼𝗹𝗼𝗿 𝗼𝗳 𝗰𝗵𝗮𝗻𝗴𝗲 How Germany’s bold new kit redefines the zeitgeist The new pink away jersey for the German national football team is turning heads at Euro 2024. Seeing this pink shirt, my favorite color, become a bestseller means a lot to me. It’s not just a trend; it’s a sign of changing times. I always felt out of place in football due to its rough, traditional image. My style and body type didn't fit the old mold. I didn't join a club until my late teens. But things have changed. I now embrace my non-cliché masculinity with confidence. ⚽️ Today, I'm a successful football coach at a club that champions inclusion. ⚽️ The best player of the German National team is called Florian. ⚽️ Pink is no longer off-limits for men. Actually, pink is in Fashion like never before because the pink jersey is the fastest and best-selling away shirt in German football history! (Critics called it a 'Barbie' kit, claiming it lacked a 'German' identity.) This pink jersey is more than a trend; it’s a symbol of how easy you can evolve culture and diversity by just doing it. Sometimes, the most blatant, cliché gestures, like taking a "girlie" color for a men's national team, can shake up even the hardest minds so new ideas can blossom.

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Time to create new highlights with the kickoff of the Bundesliga starting in two days. I am extremely excited to see Borussia Dortmund under our new head coach and with our new players, kicking off with the highlight match on Saturday evening. And as always, the Signal Iduna Park will be sold out. According to Statista, the average attendance per game in the Bundesliga is 39,490. For every home game in Dortmund, BVB has more than twice as many spectators as the Bundesliga average. This Bundesliga average is also the highest in Europe, which shows the outstanding position of the German league in European football. In a European comparison, the Bundesliga leads the rankings in average attendance, setting itself apart from leagues like the Premier League, La Liga, or Serie A. The consistently high attendance at BVB home games not only highlights the club’s large fan base, but also underscores the significance of Borussia Dortmund as a driving force in the Bundesliga and European football overall. A special season is about to start for the club with the UEFA Champions League and the all new FIFA Club World Cup in the USA next summer. But also for me personally it will be special, since it will be my first full season for Borussia Dortmund at SPORTFIVE! Let’s go! 🚀🚀🚀🚀🚀 #passionandpurpose #sportsmarketing

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BIG NEWS: Bitpanda is official partner of the NFL, the National Football League 🇺🇸🏉 Bitpanda is pushing ahead with its sports sponsorship, helping to bring National Football League to Europe. Startup news agency brutkasten reported that the Bitpanda becomes the official partner of the NFL from the coming season. This adds to its existing sponsorship portfolio, which includes FC #Bayern Munich, AC #Milan and tennis star Dominic Thiem. Bitpanda and the National Football League (NFL), which is expanding its global reach through games in Europe for several years, have agreed a long-term partnership. The new partnership is intended to further raise the profile of American football in the DACH market. In addition to the partnership with the NFL, Bitpanda has concluded several media partnerships with NFL broadcasters such as RTL, DAZN and belN. The company will also work with NFL legends Sebastian Vollmer and Markus Kuhn, two of the leading NFL commentators in Europe, to create exclusive content throughout the season. ‘We are impressed by the holistic concept with which Bitpanda wants to support American football in Germany and have felt a strong passion from the very beginning,’ says Alexander Steinforth, General Manager NFL Germany. American Football is a growing sport in Europe that is reaching more and more people faster and faster. It therefore makes sense for Bipanda to enter into a partnership with the NFL. Brutkasten article: https://lnkd.in/dV-SuB6m Source: #brutkasten / Dominik, Dejan, Hannah Vid: #Bitpanda/edited #Football #NFL #CoolMove! Anything to add? [𝗶𝗻𝘃𝗶𝘁𝗲𝗱 𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗻𝘁] Value to others? [ 𝗿𝗲𝗽𝗼𝘀𝘁 ] #ReturnOnSociety 🦋 Nice story, Robby. Keep posting! [ 𝗹𝗶𝗸𝗲 ]

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🚨 Alarm bells are ringing for German companies: It's time to digitalise to stay ahead 🚨 A BCG study shows that one in five companies in Europe urgently needs to restructure - and Germany is at the forefront with Austria. With rising costs and a constantly changing market environment, companies need to act now to keep pace digitally. Because the world of work is changing. Read the article on how to start digitilising your business processes with app development, in order to stay ahead by our Head of Product, Martin Fischer Read here: https://okt.to/enI5qh #lowcode #ai #techtransformation

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TikTok's Long-Form Offensive: Will TikTok Become the New Netflix? 🎬 TikTok is extending its video lengths to up to 30 minutes! A game-changer? Our experts, Marie-Josephine Ludewig and Lina Arnold, were quoted in the OMR article "TikTok's Long-Form Offensive: Serious Competition for YouTube – or even Netflix?" and share their insights on this exciting development. 🙌 Their thoughts? 𝗧𝗿𝗲𝗻𝗱𝘀 𝗲𝗺𝗲𝗿𝗴𝗲 𝗳𝗿𝗼𝗺 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗻𝗲𝗲𝗱𝘀, and TikTok excels at understanding and responding to its users' needs. With a strong 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 including formats like GRWM, TikTok offers a passive viewing experience similar to a podcast, setting itself apart from conventionally fast-paced content. TikTok has long seen itself as a 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝘁𝗼 𝗡𝗲𝘁𝗳𝗹𝗶𝘅, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗹𝗶𝗸𝗲, as they pioneered the shift towards becoming an entertainment media platform. 🙌 What does this mean for brands? The ability to create longer content presents a great opportunity to deliver more detailed and valuable experiences for the audience, leading to increased engagement and longer interaction times. A big thank you to Tanja Karrasch for the wonderful conversation and Adil Sbai for your insights on this. Here you can find the article: https://lnkd.in/dKnXpJvv

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May is just around the corner! Time for outdoor sports, beer garden season - and for the OMR 😎 🎉 Find a wide range of Google #Masterclasses - my favorite one this year: More Bang for the Bucks: Maximize reach and advertising impact on YouTube Is your YouTube advertising as effective and efficient as it could be? 🤔 Want to find out? Secure your spot in this OMR Masterclass ➡️  https://lnkd.in/dQjCCDwS In the Masterclass “More Bang for the Bucks: Maximize reach and advertising impact on YouTube”, we'll show you how to use Google AI to improve your results. You'll learn: ✨ How AI can help you reach the right audiences and boost the impact of your advertising ✨ Which innovative YouTube products can have the biggest impact on your success ✨ How you can sustainably strengthen your brand on YouTube ✨ How you can measure and optimize the performance of your campaigns Boost the efficiency of your YouTube campaigns with Google AI! Are you attaining OMR this year? Visit us at the Google Haus - Karoline 45. Or just reach out directly so we can catch up and chat 😀 #OMR24 #GoogleAI #YouTube #Marketing

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#Uber #Advertising: Die nächste Stufe von #RetailMedia: https://lnkd.in/dqnY7dgR a) #Highlight #Stories:   1. #UberEats advertising allows #restaurants to influence #food #purchase decisions when users are hungry and undecided (2nd order: increased #order variety and volume; 3rd order: more diverse restaurant #partnerships)   2. Uber is expanding to #retail #delivery, unlocking new advertising #verticals like #CPG #brands (2nd order: increased basket sizes; 3rd order: new r#evenue streams)   3. Uber envisions the car as the "next big living room" through in-car advertising and entertainment (2nd order: new ad inventory; 3rd order: changing #ConsumerBehavior in transient locations) b) #KeyMetrics:   1. 2 minutes of #user #attention per 20-minute Uber #ride   2. 8 hours per week for the average #American spent in a #car    3. Over 500,000 #advertising partners on the Uber #platform   4. Uber available in over 70 #countries    5. Over 150 million monthly active Uber users #globally c) #Recommendations:   1. Leverage Uber's first-party data for personalized, #ContextualAdvertising    2. Combine #branding & #awareness #ads during rides with transaction/conversion ads on Uber Eats   3. Invest in emerging "#mobility #media" ad offerings like in-car #tablets and journey #TVs d) Funny tidbits:   1. Recounting the "logout page" being a prime ad spot when checking #email via #web #browsers   2. Referencing being in #SouthAfrica recently and using Uber to get to vineyards   3. Joking about returning "home" to present in #German about advertising

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#TikTok has quickly evolved to become one of the world’s most relevant social media platforms since its rebranding from musical.ly in 2018. Yet, most German DAX-corporations are still not engaging with their target groups on TikTok. Our latest research project explores how well German corporations are represented on the social media platform and which industries attract the greatest following. Did you know that only 40% of DAX-corporations are present on TikTok? This means most corporations miss out on a great opportunity to engage with various relevant target groups on TikTok, which has long since moved on from being exclusively composed of young users. The German companies that successfully managed to incorporate TikTok into their communication strategy currently primarily focus on topics of #employerbranding and product #marketing. The latter is a clear focus for consumer brands such as adidas and Volkswagen. VW even maintains two accounts for this on TikTok. Wolf-Dieter Rühl, Head of Research Services at UNICEPTA, was recently interviewed by Steffen Herrmann on our analysis. The article is featured in today’s issue of Frankfurter Rundschau. You can read more about our TikTok research (only available in German) here: https://lnkd.in/eSGCHNAr

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#TEMU HAS 33mil+ #MAU in #GERMANY Why TEMU is so successful in biting significantly into EU's e-commerce? 😮 For many this have been "Phew!" response when TEMU as Chinese new player started to enter European markets one by one. Ehm, maybe "to enter" should be rather exchanged for "to colonize", because in two years time it managed to amass 33 million monthly active users. Yes, go one sentence back and read it again: 33 million monthly active users on 67mil adult population of this country. how is this even possible? 💰 Many make an easy escape from this discussion by trying to blame it on super cheap, super low quality good manufactured in CN that often don't meet the "usualities" of western markets. As much as some aspects of that answer are true, the true power of TEMU comes from something different. ⌛ If you ever opened the TEMU App you would learn that before you ever get to the actual goods you have 2-3 gamification gimmicks under your belt. (with spins, animated coupons unboxing or other forms) These are overlaying the whole screen in semitransparent way. making you feel these are just translucent curtains you cake wave anytime away. But by the time you can get your hands on the actual product catalogue you already have some countdown time with hefty(-looking) discount or another poking to finish the purchase first place. Very often the actual shopping is more to please the bar for your discount rather than mindfully shop for another item. 🛍 And then comes the other TEMU trick of you are not really buying from TEMU, so are being sold from them. You have next to none chance to influence which items you will be exposed to, no real category search, not even talking brands or product titles. Just feed of the offers that are super-curated base on what you have clicked on (or purchased) before. After few visits TEMU turns for you into very narrow selection of things they are ready to send you, not that you researched for. 📈 Many are surprised by the "sudden: success of this method, where seller basically dictates what you can even think of and people still rush to buy it (even though they never declared need to buy such a item first place). well, this concept is working really well for Lidl (and few other retailers), who have week-long-nonfood aisle where they fully curate the things for you and people still storm the stores to buy that good out. 👺 If you were laughing or belittling Chinese shops, time to wake up from that dream. Before it becomes walking nightmare for you. #temu #strategy #success #germany #uk #us #ecommerce #china #lidl #nonfood #marketplace #goods

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What do Zalando, Pinterest and Lieferando have in common? All startups have accelerated their growth through media for equity — the exchange of advertising space for shares. 📈 Find out more reasons why Media for Equity is 👇 a sensible investment option in this article featuring our venture partners GMPVC German Media Pool #mediaforgrowth #mediaforequity #germanmediapool

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In this article, HORIZONT discusses Havas Market's recent Havas Retail Media Day, emphasizing our innovative solutions for our clients and our strong focus on the collaborative partnership between the agency, client, and retailer. #BetterTogether #MeaningfulMedia

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🎉 We’re thrilled to announce that we secured 3rd place in the Trendence Awards for Best Digital Recruiting Campaign Event with our recruiting campaign for Bertelsmann’s Future Leaders Graduate Program 🥳 Many thanks to Steffi Heldberg and Jasmin Kramer for the successful pitch. Are you ready to become a Future Leader? Apply by December 29 to join us as a Business Track trainee. 👉 For more details, visit futureleaders-business.com. #FutureLeaders #GraduateProgram #Entrepreneurship 📸 Christian Lietzmann

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⚽ 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐅𝐚𝐧𝐝𝐨𝐦: 𝐃𝐞𝐮𝐭𝐬𝐜𝐡𝐞 𝐓𝐞𝐥𝐞𝐤𝐨𝐦 𝐬𝐩𝐚𝐫𝐤𝐬 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐅𝐞𝐯𝐞𝐫 𝐨𝐧 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭 70 percent of German Snapchatters are passionate about sports, making Snapchat a key platform for reaching engaged audiences in a culturally highly relevant context.*   👻With Deutsche Telekom, we're bringing an unmatched football experience to Snapchat: - 𝐌𝐚𝐠𝐞𝐧𝐭𝐚𝐓𝐕 will provide daily tournament coverage, including match highlights, behind-the-scenes access, and creator-led content, giving Snapchatters a full 360° view of the action. 📺⚽ - 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐑 𝐋𝐞𝐧𝐬𝐞𝐬: With two special AR lenses Telekom will excite and inspire fans by allowing them to play and explore football in fun, interactive and captivating ways. 👟Snapchatters can play a pass across Germany using foot-tracking technology or explore an immersive fan experience with mini-games. Deutsche Telekom has truly leveraged Snapchat's unique offerings to enhance fan engagement, and we’re thrilled to see how our community will embrace these exciting new features! 🚀 See the AR experiences here: https://lnkd.in/eetJPfeh https://lnkd.in/eJfG7cgX *2023 Crowd DNA Study commissioned by Snap #Snapchat #DeutscheTelekom #Sports #AugmentedReality

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🤯 KoRo is #1 in the German Startup Brand Ranking by Jung von Matt START! A panel of almost 50,000 people were surveyed throughout the year and rated KoRo highly in categories such as sympathy, trust, uniqueness and sustainability. This ranking shows the actual brand image and it means a lot to us that so many people out there that see us as a trustworthy love brand. 🫶🚀 "𝘐𝘵 𝘪𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘦𝘸 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴 𝘮𝘢𝘯𝘢𝘨𝘦𝘥 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘤𝘰𝘯𝘴𝘵𝘢𝘯𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵𝘴 𝘢𝘯𝘥 𝘮𝘪𝘯𝘥𝘴 𝘰𝘧 𝘎𝘦𝘳𝘮𝘢𝘯𝘴 𝘴𝘪𝘯𝘤𝘦 𝘵𝘩𝘦 𝘵𝘶𝘳𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘪𝘭𝘭𝘦𝘯𝘯𝘪𝘶𝘮." Thanks to the team at Jung von Matt START and Appinio!  #StartupBrandRanking24 #SBR24 #StartupBrandRanking

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Among all the highlights of this year's OMR, one of the coolest ones by far was sitting down with Google's very own Verena Mather to talk all things Google Ads, AI and privacy! 🫣 Verena talked about how AI transforms real-time data use for smarter decisions and empowers even small advertisers by streamlining their workloads to unprecedented levels. Not to toot our own horn too much – 😉 – but as a Google Premier Partner, smec's all about helping retailers gain uncompromising control of Google's powerful AI capabilities. 🤘 Thanks again to Verena for offering us her time for this awesome conversation! #DigitalMarketing #GoogleAds #AIFuture #RetailRevolution #MarketingStrategy

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𝗔𝗻𝗱 𝘄𝗵𝗼 𝘄𝗶𝗻𝘀 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝗺𝗲𝗱𝗮𝗹 𝗶𝗻 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝘀𝘂𝗺𝗺𝗲𝗿? 🥇 Here are some of the highlights: ➡ Whilst #athletes from traditional sports like football and basketball are leading in mentions, Alicia Schmidt shines in athletics with 5.3M followers. ➡ The big winner in Earned Media Value is the basketball player Dennis Schröder. ➡ Whereas adidas leads by far with 1.74M engagements on the brand side, followed by Edeka and Emma with 403K and 55.5K engagements. The rise in #EarnedMediaValue compared to last year is remarkable. Brands like Toyota, Lufthansa, Allianz, and Eurostar have effectively leveraged the context to engage audiences. However, some #brands totally missed out on this big sports event content. Find out who and check out more details in the article by W&V, Werben & Verkaufen here: https://bit.ly/4dqN934 All data was provided and analyzed with our Kolsquare | B Corp™ platform. What are your thoughts on the impact of #influencermarketing in #sports?

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Dear everyone. We did it. No… we didn’t win a match in UEFA Euro 2024. BUT! We’ve hit our target goal of 250.000 impressions on organic LinkedIn in Q2 🥳 Actually we reached the goal after 2 months. We’ve officially hit 353.242 impressions in Q2. We did it with 86 posts = 4.107 impressions per post. Since I joined Kanpla I have been trying to make Social Selling one of the heavy corner stones in Kanpla’s Demand Generation. With huge inspiration from Laura Erdem I made it a fun challenge for the whole team. I made a huge cook-book (How to LinkedIn) for the whole team including: → background info about the platform → how to create posts → do’s and dont’s → what type of content to create → what we measure Different departments participated: → marketing → sales → CS → tech Now we have to celebrate it with a big bottle of Champagne before starting our next team challenge for Q3. We’re not experts in Social Selling yet, but the past 3 months learned us A LOT. Hopefully we will continue to provide value to our audience, engage and convert some of them into customers. Asger Holst Jensen Kanpla PS. What should our team goal be for Q3? PSS. I know that there is no air in the ball…😂

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🇩🇪🚗 Want to buy a car once driven by Arnold Schwarzenegger or the Pope? You might want to try our German marketplace mobile.de 😉 Find out more about mobile.de in this new episode of our #MeetourBrands series, you just need to swipe right 😉 #changingcommercetogether #mobility #movingmobilitytogether #mobile

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𝗦𝗻𝗲𝗮𝗸 𝗣𝗲𝗮𝗸 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗛𝗮𝘂𝘀 𝗮𝘁 𝗢𝗠𝗥 🚀 One more day until OMR 2024 in Hamburg! 🤩 We're excited to welcome all of you at Google Haus - Karoline 45 tomorrow and Wednesday. 🤝 Stop by to learn all about Google AI, Google Ads, YouTube and more. 💥 Questions? Feel free to reach out. 💬 #OMR #GoogleAI - - - 🔔 Want to read more? Follow me Maximilian for regular posts and updates on #digitalmarketing, #lifeatgoogle and #career in tech.

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