UNICEPTA’s Post

Navigating the Challenges of Using TikTok for Event Promotion TikTok has emerged as a powerful platform for connecting with audiences, sharing energy, and driving awareness for events. It has revolutionized how people engage with content, making it an invaluable tool for event organizers looking to reach new audiences and generate excitement. However, despite its strengths, the platform presents specific challenges for those of us in event marketing. The platform’s openness, combined with recent societal dynamics, has led to complexities that often limit our ability to fully leverage its potential. One of the main issues we face is with regards to perception and acceptance, many view TikTok through a lens of cultural and religious skepticism, often associating the platform’s content with negative Western influences. As a result, even positive event promotions may be viewed as potentially harmful to cultural values, creating barriers to acceptance among parts of our community. Another main concern has been unintended associations with broader issues, event contents on TikTok can sometimes be connected with sensitive socio-economic or political topics. This can lead to misinterpretation as viewers may associate event promotions with unrelated issues affecting society at large. We often find ourselves dealing with the burden of managing unwanted attention, as the platfrom's vast reach sometimes detracts attention away from the event itself leading to critical commentary/ unrelated discussions, overshadowing the purpose and value of our events. These factors have led us to limit our use of TikTok, even though it remains a valuable channel for growth in our industry. Moving forward, we hope for a shift in perception that would allow event content on TikTok to be viewed in the positive light it was intended, celebrating creativity and connection without unintended associations. Until then, we will continue balancing TikTok’s power with thoughtful content strategy. #EventMarketing #TikTokChallenges #CulturalPerception #SocialMediaStrategy #EventGrowth #DigitalEngagement #MarketingInsights

The most influential social network on the planet — yet many businesses still think it's not for them, well well well It's interesting to see how many people still avoid the most influential social platform on the planet right now, just because they feel they're too old for it or associate it with "silly dances." I can partly relate to that (haha), but I truly believe TikTok has brought back the essence of social media — it's a platform for creators, not just influencers and information businesses. A few years ago, when I was studying creativity in Kyiv, our lecturer told us that if we wanted to work in the creative field, we needed to be on Twitter to stay on top of trends. Now, I think that has shifted — you need to be on TikTok (or you will catch Instagram Reels two weeks later and be one step behind in terms of communication). I really like this part of an interview with TikTok's CEO: "It’s a feeling. It’s that moment in time, and it captures the feelings of the cultural zeitgeist. A lot of these things, you can’t engineer. This is organic. Our role as a platform is to provide the three things: the window, the canvas, and the bridges to connect. And then these things will emerge organically. You have things like BookTok, people sharing about books, 200 billion views. You have people sharing science content. It’s this mesh of diversity. That’s what we’re trying to achieve. There’s so many people around the world with talent, and we have just opened up the pool for more people. For creativity to emerge, you need to have that kind of competitive, I guess, competitiveness of ideas." I do acknowledge many of the issues with TikTok as a platform, but I think refusing to engage with it is like rejecting AI — you're simply resisting progress, which will happen anyway. So, have a look at this interview, you might find it interesting ;)

Advertising for Generation Z: TikTok, Kamala Harris, and the "Brat" Album Understanding the interests and values of Generation Z is key to a successful advertising strategy. Here are three examples showing how brands can effectively engage with this audience: 1. TikTok as a Platform of Influence: TikTok has become more than just an entertainment platform; it's a powerful tool for political and social change. Kamala Harris used TikTok to promote her voter registration campaign among young people. This shows that brands can use the platform to draw attention to important social issues and engage with the audience on a deeper level. 2. Music Trends and Collaborations: The recently released "Brat" album by Charli XCX has become a real hit among Generation Z. This album demonstrates how artists can use music to create cultural phenomena that resonate with young people. Brands can collaborate with musicians to integrate their products into current music trends and strengthen their connection with the young audience. 3. Social Influence and Memes: Kamala Harris has often emphasized the importance of personal stories and social initiatives in her political career. At the same time, her recent coconut tree meme went viral, showing how unexpected elements can capture Generation Z's attention. Brands can use memes and cultural phenomena to stay relevant and interesting to this audience. 🔹 Conclusion: Generation Z seeks authenticity, engagement, and innovation. Using platforms like TikTok, tapping into current music trends, and highlighting social initiatives can significantly enhance your advertising strategy. Don't be afraid to experiment and be bold in your campaigns! #GenerationZ #TikTok #KamalaHarris #CharliXCX #Brat #Marketing #Advertising #SocialImpact #Meme

My first time visiting the TikTok office, thanks to TikTok speakers Nikhil Sandhu and Charissa Kow who conducted a sharing session, showing us how TikTok serves as a culture engine for shaping and showcasing cultural trends. During the sharing session, one video caught my attention: the corn boy. He went viral for his love of corn and his interview with a host where he explained, “For me, I really like corn.”Describing corn as a “big lump with knobs” and stating “It has the juice,”he exclaimed, “I can't imagine a more beautiful thing.”This cute video has inspired many content creators and brands to create spin-offs and reactions with the trend. For example, Samsung incorporated the corn boy's song into their marketing video for the Galaxy Z Flip 4. This video alone has garnered 696.1k likes. This demonstrates that the marketing strategy of brands aims to be part of trends. I think being part of trends is essential for brands because it helps them stay relevant and connect with their target audience. As Pei Wen Wong mentioned: “Content that taps into trends, culture, and entertainment will attract and engage audiences in social commerce” and “it is important that brands need to think of tomorrow's headlines today.” #NTUSG #Master of Media and Communication #MC6359BrandedContentMarketing&Campaigns

Anxious social media girlie 🤝 TikTok Live Completed it mate. Inspired by Luxe Collective Fashion and wise words of wisdom from Nonsensical | The TikTok Agency I did my first LIVE for Trtl today. I'm sure we all know how important lives are to a TikTok strategy but that doesn't make them any easier. As the Social Media Manager I was to set an example to my team, not necessarily about doing lives but about pushing your boundaries, getting out of your comfort zone and learning while you do it. I'll be doing lives consistently going forward. Do I like doing it? No. Will I get better at it? Yes. Will I continue to grow and learn? YES yes YES. Anyway, follow us on TikTok and come watch me thrive! #socialmedia #tiktok #digitalmarketing

The world is changing rapidly, and so are the rules of doing business. Today, to be successful, it is not enough to just have a quality product. You need a strong online presence to help you reach a wide audience and build strong relationships with your customers. And this is where TikTok comes in handy. This dynamic platform with an audience of billions opens up new opportunities for brand promotion. Why do you need TikTok? Reaching a wide audience: TikTok is used by people of all ages and interests. This means you can reach millions of potential customers. Increasing brand awareness: By regularly publishing interesting content, you can make your brand more recognizable and memorable. Increasing sales: TikTok can be an effective tool for generating leads and increasing sales. Attracting new customers: With interesting and creative videos, you can attract new customers and turn them into loyal customers. At KVikStudio, we know how to make your brand successful. Contact us today for a free consultation! #tiktok #business #promotion #agency #kvikstudio

I’m Naveen Chintala, an artist deeply passionate about music and music production. So, when I had the opportunity to work on my first major campaign with Boult Audio a brand built around sound it felt like the perfect harmony. The campaign was all about launching Boult’s tech products through influencers. At first, I was nervous since I had never handled anything like this before. There was no clear plan, and I was diving into something new. But with Pratik Sadavarti ’s support and the BOULT team backing us, we took on multiple back-to-back product launches. In the end, we launched 20 products successfully. Choosing the right influencers was key. Boult wanted tech creators, and with Pratik’s guidance, I learned how to select and approach the best fits. His experience in the tech category made all the difference. The real challenge? Getting influencers to submit their videos on time. I was on edge whenever deadlines were missed, but Pratik’s advice “Don’t dwell on the problem, chase the solution”—kept me focused on moving forward. One of the best moments of the campaign was when we sold out three Boult products within two days of their launch. That kind of success was electric, and I couldn’t have done it without the support of my colleague, Aditya Pillai Pillai, who was always there to help. I also want to thank the amazing Boult team, especially Anshika V. and Rania Samsudheen , who never pressured us. They understood the ups and downs and allowed us to find the best solutions at our own pace. This experience taught me so much about the importance of patience, discipline, and staying focused. Every campaign comes with its share of challenges, but it’s how you handle them that makes all the difference. #influencermarketing #brandcampaign #TheBoredMonkey #dreamteam

The Cannes Lions International Festival of Creativity is the ULTIMATE stage for brands and marketers across the globe and it seems to have more people talking this year than ever before. While global brands, top marketers, and advertisers continue to reign supreme, that hasn’t stopped pro athletes, musicians, and actors from soaking up everything #CannesLions2024 has to offer. A particularly interesting panel, “You Had to Be There: A CMO's Guide to Cultural Moments,” drove home just how crucial it is to place your brand where consumers already are. Brilliant minds from Prime Video & Amazon MGM Studios and Amazon Music – Jared Stacy, Kirdis Postelle, and Andrew Whitworth – broke down the importance of capitalizing on pop culture moments if you want to connect with your target audience. This is my most important marketing principle: meet your consumers where they are. Whether they’re at the big game or the music festival of the season, if your target consumers are watching, attending, and engaging…then you HAVE to make your moment! I know State Farm is gearing up to meet our gaming audience online with Gamerhood Challenge Season 3 later this summer…Where are you meeting yours? https://lnkd.in/gjyy7SWR #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #MediaStrategy #Innovation #OurStateFarm #CannesLions2024

Will TikTok get banned in the US? 🇺🇸 Here from our agency Performance Lead and beauty expert Olivia Ford as she breaks down the news in more detail. 🔗 Read more by visiting the link in the comments. #beautyagency #beautytalk #beautyindustry #beautymarketing #tiktok

Don't think about trends, think about your long term audiences. While TikTok is a powerful tool for reaching a broad audience, it can be somewhat misleading. The vast numbers can be impressive, but the random nature of engagement often results in a lack of genuine connection. Musicians frequently find themselves chasing trends rather than focusing on their authentic art, which may not yield strong connections, doing it only to "follow standards" or to "build presence". In my experience, TikTok’s trend-driven approach often attracts transient audiences rather than fostering deep connections. This makes it crucial to manage #tiktok efforts wisely and not rely solely on it. Instead, I recommend investing more time in platforms like YouTube and even Patreon, where meaningful interactions and consistent engagement with your music are more attainable. TikTok, like Facebook and MySpace before it, may eventually become a platform of the past. It’s essential to focus on building a loyal following across all platforms, not just rely on one that may diminish in relevance over time. Additionally, TikTok’s monetization is often minimal, making it even more crucial to invest in different platforms, where you can achieve more meaningful engagement and sustainable income. Focus on building a lasting presence where your audience can truly connect with your work. You need a 100 or a 1000 superfans, not 1 000 000 detached likes. #MusicIndustry #DigitalMarketing #MusicRelease #ArtistStrategy