Stephanie Verch

🌟 How do you recognize that you inspire people? 🌟 If your vision inspires others, it will always be noticeable in very different ways. They respond in several ways : 💧 In your language 💧 ask questions or 💧 work together to actively drive something forward. Likes and conversions are important and ONE Way to support each other — But real inspiration is like a seed of a plant. Inspiration marketing does more than just that. It connects individual drops into a Tidal Wave 💧 ⇾ 🌊 How cool is Simon's pose on the surfboard? Stay tuned for our joint podcast episode on 05.08. Then we'll tell you - how you can start your inspiration flow. A community are people who are willed to grow together. So let's surf THIS wave together Translated with DeepL.com (free version)

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Context is key for enterprise search - learn more in our latest blog 💡

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When it comes to making mistakes, the question is whether you’ll go for excuses or responsibility... At Stucki Leadership & Team Development, we firmly believe that mistakes are not the end, but the beginning of any learning process. 🔦 It's about taking responsibility for your own actions. Because excuses as to why something didn't work or went wrong are a dime a dozen and are the exact opposite of responsibility. ⚖ "Excuses" and "responsibility" work like scales: the more you practise one, the less you practise the other. Excuses come automatically, and you've probably heard them many times: "We've always done it this way...", "We're still learning..." or "We don't have time..." are just a few of them. 🗺 Here are three ways in which we use mistakes in our team positively to take responsibility: ♦ Accepting and embracing: We recognise mistakes and see them as valuable learning moments. ♦Analyse and understand: Every mistake is analysed to understand the underlying causes. ♦Improve and move forward: From the knowledge gained, we develop strategies for improvement and apply them consistently. Let's work together to create a working environment in which mistakes are seen for what they really are: Helpers on the road to success. Translated with DeepL (https://lnkd.in/dZf4pXPb)

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Analyze your campaign results and adjust accordingly. Business vertical and product also matter

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Wow! LinkedIn...you really managed to pull off a great event yesterday with #B2BelieveBerlin. I mean... ✅ great speakers ✅ great insights ✅ great atmosphere ✅ great food Thanks again for the invite! It was definitely worth it. Among the many slides I took a photo of, the below is definitely my favorite takeaway (thanks Mimi Turner for presenting this): The job of B2B marketers is to help the Buyer Group agree! And that's because the Buyer Group is a GROUP consisting of people with very different backgrounds, motivations, fears and agendas. If we as B2B marketers manage to make this group agree that our solution is able to solve whatever pain it should solve, then we've done our job right! Also, Mimi Turner has shared the results of an incredible study conducted by Bain & Company and LinkedIn that highlights the importance of investing into Brand Awareness. Out of a few statistics from the study, these two are still stuck in my head: 81% of B2B buyers agreed, that when they purchased a solution almost everyone involved in the buying decision knew the brand from the start. 62% of B2B buyers agreed, that when they are presented with two vendors offering a similar product at a similar price the one less well known will be rejected. Can't wait to apply some of the insights gained to my work at Dealfront! PS: I will share the link to the study in the comments once I have it.

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Huge change for Amazon Sellers who use Google Ads! „Performance Max for Marketplaces“ will start sending clickers straight to Amazon (as of now still in Beta). You no longer need your own website or to create ad campaigns. Instead, you can launch directly from Google Ads to your listings on third-party e-commerce platforms. This is a seismic shift for marketplace sellers. Performance Max for Marketplaces lowers entry barriers, making Google Ads more accessible, especially for small businesses with tight budgets. Key Benefits: Ease of Use: Utilize existing marketplace data in your ads. Enhanced Insights: Access detailed reporting on ad performance directly within Google Ads. AI Optimization: Benefit from Google’s AI to optimize your ads across multiple channels, including Search and Shopping. This update signifies a big opportunity for marketplace sellers to amplify their reach and capitalize on their existing marketplace presence efficiently. This will surely become a staple tool in the digital marketer's arsenal. Credits to brilliant Kevin King

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For those who missed our webinar "LLMO: How to gain visibilty in results of generative AI like ChatGPT, Gemini or Copilot." The recording is online now. Only in german but you can use Youtube Translation... https://lnkd.in/dGTj9rqy

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𝐀𝐈 𝐢𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Will the machine take over? 𝐘𝐞𝐬. ☑ (read below to see why) This week, we hosted our next know.ledge night, this time in Berlin. Together with Benjamin Brudler, we invited a fantastic group of 30+ marketing leaders from different backgrounds. Thank you everyone, who made the time to join. The topic of AI in Marketing is omnipresent, and rightfully so. Yet too often, the topic is handled vaguely, ending in a phrase: "The person with AI will replace the person without AI". We took more extreme stands: Ben and I started with a debate, it continued in many heated and long discussions. I love it when smart people come together. My position: The potential of AI will change the Operating Model of Marketing completely. Yes, maybe some tasks can be enhanced through AI, but many will be replaced. Completely new tasks will evolve. Some new use cases will turn into new companies. Technically, this can go very fast. Are organizations ready for that? If you want to read our debate: I am sharing the link to the full text in the comments below. Christoph D. Erbenich, Richard H. Li, Axel Puhlmann, Maximilian, Nina, Cynthia, Laura, Mia Lotte JESTER know.haus

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Why ESN is Winning Big in Germany 🚀 The supplement brand ESN has quickly risen to ultra fame in Germany. But how did they do it? And how do they stand out in one of the most competitive industries? ⤵ 1️⃣ 𝗧𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿𝘀 ESN has mastered social media and influencer marketing in Germany. With Urs Kalecinski and Thomas Müller as brand ambassadors, they associate themselves with top-tier athletes who also have approachable personalities. This creates a level of relatability that is very difficult to achieve in the gym-supplement world. → Comparing yourself to a Mister Olympia is just not that relatable. But the down-to-earth attitudes of Urs and Thomas are. 2️⃣ 𝗚𝗿𝗲𝗮𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 ‘Designer protein? What in the world is that?’, I asked myself when I heard about ESN for the first time. Their premium product positioning evokes curiosity and enables them to charge a higher price than their competitors. Besides that, ESN uses visual assets that underline their products’ premium feel and make them look super delicious. → Committing to that gym lifestyle seems like quite a pleasurable choice with their products. 3️⃣ 𝗚𝗲𝗿𝗺𝗮𝗻 𝗪𝗲𝗯 𝗦𝗵𝗼𝗽 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 A quick look at an ESN product page tells German customers everything they want to know. Here is how ESN does it: - Four simple but effective assets. - The use of color psychology. - Showing the expected shipping time. - Three simple icons summarizing the most important points. → The clean and strategic page layout answers all important questions in a digestible way.

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𝗕𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: 𝗧𝗵𝗲 𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗳 𝗖𝗼𝗿𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲𝘀 Excited to share that I've participated in the "State of Marketing 2024" study by McKinsey & Company and absatzwirtschaft! Just like Marty McFly in the 1985 cult classic movie "Back To Future", the study sees a revival of classic marketing disciplines. But don't worry, we're not stuck in the past – the classic disciplines are getting a modern makeover. 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: ▪ Survey of 100 marketing experts across different industries ▪ The rise of core marketing disciplines like creativity and brand-building ▪ AI and data-driven strategies are on the run, but creativity remains king As a contributor to this study, I had the opportunity to share insights on "GenAI efficiency booster and creativity tool". Interested in what the future holds for marketing? Find the link to the full report in the comments. (And yes, I chose the photo to catch your attention 😎 ) #Marketing #FutureOfMarketing #AI #Branding

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